JHU UIF fellows saw the need for biomedical students to be more business/marketing savvy. They believed that most biomedical engineering students were more than talented in terms of engineering, but were not apt at commercializing their research or their work. Shark Tank would help them ‘dumb’ down their research so that the general populace would be able to understand it. This event would also help the students learn to market their idea and themselves. The BME department also wanted physicians to see the talent in their BME department.
=== <br/>Audience (the primary audience for the event) ===
This event was aimed towards biomedical engineering faculty, biomedical engineering graduate and undergraduate students, and JHU physicians.