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Iona University is a private, four-year Catholic college university in New Rochelle, NY. In 1940, it was founded by the Congregation of Christian Brothers and today offers more than 60 bachelor's programs and 40 minors. Iona is comprised of the School of Arts & Science and , the LaPenta School of Business, & The Kelly School of Health Sciences. The institution has approximately 4,000 undergraduate and graduate students enrolled in it.</div><div><br /></div><div>The Hynes Institute for Entrepreneurship & Innovation was established in 2017 due to a generous $15 million gift to Iona from James Hynes, '69, '01H, and Anne Marie Hynes. The Hynes Institute is an emerging force that strives to prepare the future generation of entrepreneurs, innovators, and leaders to move the world. It also ensures that students develop the knowledge, skills, and experience necessary to create, lead, and innovate in an ever-changing global economy.</div><div><br /></div><div>At the Hynes Institute for Entrepreneurship & Innovation, their mission is “to create and foster an interdisciplinary community of Iona students who engage in entrepreneurial learning opportunities to develop an entrepreneurial mindset."  '''Strategic Priorities 2024'''  Strategy 1: Enhance Student Engagement  Objective: Increase student participation in campus events by 20% by the end of 2024.  Actions:  * Schedule Events on Weekends: Plan events during weekends to maximize attendance, as students prefer socializing without academic pressures.  * Create a “FOMO” Factor: Incorporate unique performances and interactive experiences that generate excitement and anticipation.  * Targeted Marketing: Use strategic marketing campaigns to reach a broader student audience, ensuring they are aware of and excited about upcoming events.  Strategy 2: Promote Cultural Awareness and Inclusivity  Objective: Ensure representation from at least 10 different cultural groups at the International Festival.  Actions:  * Collaborate with Student Clubs: Work with student clubs and cultural organizations to ensure diverse participation.  * Invite Ambassadors and Cultural Groups: Bring in ambassadors and cultural groups to showcase their traditions and customs.  * Diverse Activities: Include a variety of cultural performances, food stalls, and interactive booths to reflect the multicultural nature of the student body.  Strategy 3: Strengthen Community Partnerships  Objective: Establish at least 5 partnerships with local organizations and businesses.  Actions:  * Engage Community Organizations: Partner with local organizations to provide resources and cultural expertise.  * Seek Sponsorships: Obtain support from local businesses to enhance the event.  * Foster Long-Term Relationships: Build lasting relationships with community partners to support future events.  Strategy 4: Improve Institutional Reputation  Objective: Enhance Iona’s ranking in cultural inclusivity metrics by 10%.  Actions:  * Highlight the Festival: Promote the International Festival in university marketing and promotional materials.  * Showcase Success: Use social media and university platforms to highlight the event’s success and impact.  * Publish Testimonials: Gather and share testimonials from participants and partners to demonstrate the festival’s value.  Strategy 5: Ensure Sustainable Growth  Objective: Develop a scalable model for the International Festival that can grow annually.  Actions:  * Start Small: Begin with a manageable event size and gradually expand based on feedback and success.  * Continuous Improvement: Implement a process to refine the event each year based on participant feedback.  * Data Analysis: Collect and analyze data on student engagement and satisfaction to inform future planning.  By focusing on these strategic priorities and implementing the outlined actions, Iona University can effectively enhance student engagement, promote cultural awareness, strengthen community ties, improve its institutional reputation, and ensure the sustainable growth of the International Festival. <br /></div>'''Strategic Priorities 2023'''