|title=Deliverable 3: What Did You Learn?
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|title=Team Reflections
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Lean Startup proponents will tell you… '''DON’T SELL'''. The point of a Lean Startup interview is not to pitch your idea, but rather find out about the values and needs of the person you are interviewing. What keeps them up at night? What are the key issues they feel students face? The candidates should use this information to figure out whether their hypothesis about the value proposition to this stakeholder was right or not (the one they sketched out on their Change Model Canvas). So, if you get negative reactions or feedback, ask yourself why? to make some inferences about the underlying motives in a way that can help you refine your hypotheses. Maybe your idea better resonates with a different stakeholder on campus. That’s why it’s important to interview as many stakeholders as possible. And, your business model canvas changes each time you test your hypothesis and learn more about it.
Oftentimes people in high-level positions hear big ideas from students and think (a) dollar signs, and (b) abandoned projects when students graduate. They don’t necessarily know that Fellows are resourceful and capable of executing successfully with an eye towards sustainability. Thankfully, this student continued to interview other stakeholders, finding diverse perspectives that were far more supportive. The key thing for this student is going to be to start executing in a bootstrapped way, learning from their next experiment, gaining traction and further support.
Why is it important to prototype your UIF projects? Institutional resistance is very difficult to overcome. Little experiments help you gain greater insight into the problem you’re trying to solve and how you’ll need to refine your project to be successful. Prototyping allows you to learn firsthand what’s going to fly and why. Check out [http://universityinnovationfellows.org/tanner-wheadon-prototyping-to-prove-a-concept/ this short article] about Fellow Tanner Wheadon on his own little experiments at UVU.
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