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As Jim Collins explains in his book, "Good to Great", it's all about getting the right people on the bus before you decide where you're driving.
= Student Logistics =
*Gauge campus climate/determine plausibility of success
*Recruit help of specific individuals on-campus (students & faculty)
*Reach out to students through multiple entities on-campus/advertise certificate program
*Request funding & get approval from administration
*Develop lesson plan