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*'''Goal:''' Your goals for the change story video are 1) for your audience to understand your message, and 2) to inspire your audience to take action. To hone in on your message, condense your story down into one sentence.It will take some work, but if you're able to summarize your story easily and clearly, then you will be better able to keep your story focused. Additionally, consider what you'd like your audience to do after viewing/reading your story. Do you need their support? Do you want them to spread the word to others? Do you want them to attend your next event?
*'''Content:''' Your change story video should include the challenge you're hoping to solve, why it's important to solve, how you're planning to solve it (your project/s) and actionable steps your audience can take to join your mission. Strong suggestion: Do not begin your video with an overview or a history of your school. The majority of your audiences will be familiar with your institution. We also share this as a creative constraint so that you can come up with a cool new way to begin your video.
*'''Show, don't tell:''' This is something many of us have learned in literature and writing classes. Put it into practice! Sure, you can just outright say what change you'd like to see on campus. But it It can be so much more powerful and motivating if you show the need for that change rather than saying it yourself. You could tell a personal anecdote about a time when you felt a need, share a personal struggle, describe the day in the life of a student who would be impacted by your project, and so on. Watch Nadia Nariman Gathers, a Fellow and graduate of Converse College, talk about exclusion and inclusion. Instead of launching directly into the change she wants they want to see in the world, she includes they include personal stories from her their life to establish a connection with the audience.<br><br>{{#widget:Youtube|id=z4eGLUa_lKg|width=75%}}<br><br>
*'''Language:''' The words you use in any storytelling medium should be inviting and geared specifically to your audience. The language should make your audience eager to work with you or support you in the priorities you are describing. For example, if you're starting a student group focused on entrepreneurship, you should consider what the word "entrepreneurship" means to different groups of people, and if your audience would be receptive to that word, or if they might be more receptive to "skills development" or "leadership."
*'''Length:''' Your video should be no more than 3 minutes -- keep it short and sweet.
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Embed the video on your school's student priorities wiki page, and carry out your plan for sharing your video with your audience. Submit the link to your video, due October 17. Visit the [[2020:Training/Submitting Assignments|Submitting Assignments]] page for more on how to submit your assignment. Here are a few Fellows' change stories, as examples of different styles of videos:
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This one from Ajman University in the UAE features Fellows addressing the camera directly, with a concise message.
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