User:Takeshi.kato.b4
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Bio
Your Bio
My current responsibility at Tohoku University: 1. Business Incubation Program (BIP) based on GAP fund for starting up company 2. Entrepreneurship and Intrapreneurship education with business planning process
Vision for entrepreneurship education under “EARTH on EDGE” consortium: Cultivate talented entrepreneurs who create (1) new industries originated from regional characteristics and from global market-in strategy, (2) vitalize local communities in order to tackle with social problems Japan faces such as population decline, aging society, prolonged economic stagnant and environmental issues
Objective of Entrepreneurship and Intrapreneurship education program: To study the qualification process by visiting potential laboratories and developing “seeds” to applying Business Incubation Program (BIP) based on GAP bund for startup companies with business planning process.
My carrier history: A marketing professional with over 20 years of increasingly diversified experience and responsibilities encompassing, market research, needs research, product marketing, project management, business development and others, with some of the most respected foreign companies.
Achieved to start up the venture business with computer science technologies at University and contributed to start business & project in many technology applications, digital communication, image sensor, semiconductor, computer logic circuit, cloud technologies and biometric authentication.
Researched for opportunities to start up business, project and contributed business segmentation by market segmentation analysis and research of customer unmet needs. - Powerfully strategic market research activities for 50 key customers visit to make potential
business segments. Contributed to lead wireless communication project as top priority.
- Extensive experience in unmet needs analysis and research, effectively applying findings
to specific projects with 40 customers in 8 counties for new product design.
- Conduct market research to qualify customer’s unmet needs based by visiting 20-target
customers and business analysis to start up business, start design of platform for Cloud solution.
- Conducted market research to qualify customer’s unmet needs and solution development based on customer needs with the professor and lecturer in Computer Science at the university in Tangier, Morocco. - Started up business with IT could technology solution. - Start OEM business for biometric authentication application after technology research. - Start up new business with Hewlett-Packard (Agilent Technologies) planning methods and contributed business plan, execution and project management. - Market research with customer visit for IC tester of image sensor business and lead project management. Achieved sales outstanding performance from new account.
Achievements
List of your Achievements
== Start-up business ( Santa Clara in U.S. and Tangier in Morocco) December. 2006 – 2015
• Start up IT solution provider for software security management by cloud technology,VP for R&D, Marketing ==
- Business development management in Santa Clara, U.S.
• Implementation for Business development, Channel management, Account management
- Project management in Tangier, Morocco:
• Solution positioning in competitive market, Beta site progress with customer, Project management.
== Tektronix Japan Ltd. October. 2005– November.2006
- Market Specialist for Signal Source Product Line
• Market research, Business Development, Sales Training, Seminar for logic signal source (SerialATA, HDMI ) for computer & server application. • Extensive experience in unmet needs analysis and research, effectively applying findings to specific projects with 40 customer sites in 8 counties. • Successful presentation at seminar in 4 counties for business development and got high performance with satisfaction.
== Oce-Japan Corporation. April.2004 – September.2005
- Product Manager of wide format professional printer business.
• Displayed strong leadership for trade shows to verify potential customer and contributed to the awareness improvement. • Designed and implemented sales training for sales team at the headquarter in Netherlands. • Implemented plan of the 40 customers’ business tour to the Oce trade show at Munich, Germany.
== Agilent Technologies. (Formerly Hewlett-Packard Ltd.) 1990 – 2003
- Asia Pacific Business Development Manager at SOC Business Unit 2000 – 2003
• Team Supervisor for Test House Segment in Asian-Pacific Region (Taiwan, Korea, Singapore, Malaysia and China) : managing 3 marketing staff (Italian, Chinese, American at Boblingen in Germany and at Santa Rosa in U.S.A. ) • Business Development of SOC (Silicon On Chip) IC Tester at Consumer Wireless Semiconductor Test Division Strong business development implementation for wireless, consumer semiconductor applications such as mobile phone with base band, IF,RF chip, image sensor, digital TV, flat panel display, set top box, digital visual interface and PC graphic chips. • Demonstrated effectiveness management for three persons from Italy, China & US at Boblingen in Germany and Santa Rosa in U.S. • Developed and implemented business development strategy to maximize sales goal with sales team managers in Asian region. • Successfully business visit to Taiwan Test Houses to verify forecasting and contributed to close deals. • Establish the information network for development and manufacturing of devices in Design House & Test House, Sub Contract Manufacturing model, with global sales teams. • Effective brain storming for business issues with 8 team member in diversity environment to solve problems by sub-groups. • Shared the forecasting in Asia pacific region with application engineer and manufacturing team to control solution shipment effectively.
- New Product Generation Project Leader, Project Management at Digital Consumer Semiconductor Test 1997 – 2000
• Product marketing, Market research, Market positioning and Competitive analysis for LAN/CMOS image sensor device market.
• Pulled together and managed all aspects of new product generation project through to completion (from research & development, application engineering, support, finance, manufacturing and procurement functions). • Conducted strategic analysis of customer needs, SWOT analysis, positioning in competitive market, vision statement for new solution and forecasting for SOC semiconductor business. • Market research with customer visit for image sensor business in Japan, Taiwan, U.S. and U.K. • Implemented the one packaged solution with the light source, which is OEM product from Japanese company, in IC tester and executed sales plan for world wide with forecasting. • Sales training with face to face meeting for Taiwan sales team. • Sales training for world wide sales team. • Projected scheduling for new solution generations on time, 10 month for LAN, 18 month for CMOS image sensor. • Established global sales channel for one packaged CMOS imager solution with the light source. • Achieved outstanding sales performance from new account in Taiwan Test House, generating $20 million.
Product Line Marketing Manager, Japan Marketing Center 1990 – 1997 - Took responsibility for new product introduction and sales promotion programs for solution from U.S. divisions • Responsibility for new product launch, market research, pricing, sales promotion with Marcom for 7 divisions. 1990 - 1997. • Powerfully strategic market research activities for 50 key customers visit to make potential business segments based on Crossing the Chasm strategy. • Strong feedback of customer requirement to U.S. division and proposed to focus on digital wireless market with top priority for firmware enhancement. • Involve R&D team in U.S. division and lead feasibility studies by beta-site with NTT Lab to maximize customers’ satisfaction. • Educate the features, advantages, benefits for over 150 sales and SE at the new solution introduction and customer seminar for market starting-up. • Pre-sales customer visit for 50 accounts in digital communication market in Japan. • Playing manager including Marcom staff with mentoring fresh American person.
• Successfully achieved sales for wireless communication signal analysis market. Great achievement as the standard solution in digital communication design & development market. • Installed Signal analysis and Power supply solutions in Japanese Government Agencies, Ministry of Post and Telecommunications, Ministry of Finance, Ministry of Defense, Ministry of Education. Successful new account generation in Ministry of Finance and Post and Telecommunications by trade show and seminar. • With recognition for successful feedback process to U.S. divisions and driving R&D team, contributed to change organization as the role model in Japan marketing Center. • Team management with management by objectives, 360 degree feedback, sharing essences of planning and success stories for team achievements and communication improvement.
Awards and recognitions:
List of your Awards & Recognitions Business & MARKETING AWARD
- Excellent Business Performance: Hewlett Packard Lake Stevens Instrument Division
- Top 10 Field Champion: Hewlett Packard Electro Measurement Division
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