User:Takeshi.kato.b4
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Bio
Your Bio • A marketing professional with over 20 years of increasingly diversified experience and responsibilities encompassing, market research, needs research, product marketing, project management, business development and others, with some of the most respected foreign companies. • Achieved to start up the venture business with computer science technologies in University and contributed to start business & project in many technology applications, digital communication, image sensor, semiconductor, computer logic circuit, cloud technologies and biometric authentication. • Researched for opportunities to start up business, project and contributed business segmentation by market segmentation analysis and research of customer unmet needs. - Powerfully strategic market research activities for 50 key customers visit to make potential business segments. Contributed to lead wireless communication project as top priority. - Extensive experience in unmet needs analysis and research, effectively applying findings to specific projects with 40 customer in 8 counties for new product design of logic signal source. - Conduct market research to qualify customer’s unmet needs based by visiting 20 target customers and business analysis to start up business, start design of platform for Cloud solution. • Conducted market research to qualify customer’s unmet needs and solution development based on customer needs with the professor and lecturer in Computer Science at the university in Tangier, Morocco. - Started up business with IT could technology solution. - Start OEM business for biometric authentication application after technology research.
Achievements
List of your Achievements
- Start-up business ( Santa Clara in U.S. and Tangier in Morocco) December. 2006 – 2015 • Start up IT solution provider for software security management by cloud technology,VP for R&D, Marketing • Establishing new business in U.S. and new development office in Morocco with CEO. • Solution development based on customer needs with the professor and lecturer in Computer Science at the university in Tangier, Morocco. • Effectively human resource managed marketing and development staff with management by objectives and the original career development sheet, 360 degree feedback, supporting individual career development, and training staff in career review, problem solving, team work. • Investigation of the market, the Internet of Things, for tracking individuals by biometric authentication.
Business development management in Santa Clara, U.S. - Implementation for Business development, Channel management, Account management • Trained marketing staff the planning of business development, key essence of solution introduction. • Contribution to marketing education for process management in sales and development team. 2008 - 2013 • Negotiated the contract with channel partners and managed solution training. 2009.
Project management in Tangier, Morocco: - Solution positioning in competitive market, Beta site progress with customer, Project management. • Conducted market research to qualify customer’s unmet needs based on Blue Ocean strategy by visiting 20 target customers. 2007. • Brainstorming for solution platform design and arranged a team organization. 2007 • Educated product management, business planning, segmentation, key essence to qualify customer needs. 2007 - 2010 • Analyzed the results of market research & lead development project management of a beta site with key customer. 2007 - 2013. • Leadership for project management with teams of business development and sales based on product management training. 2007 - 2013 • 5 project (recovery, back-up, analysis tool and others) completed on time for customer requirement. 2007 - 2013 • Effective project priority and successful solution with differentiation. 2008. • Verification of functions and easy of use interface to maximize customer satisfaction by beta-site. 2009.
- Tektronix Japan Ltd. October. 2005– November.2006 Market Specialist for Signal Source Product Line - Market research, Business Development, Sales Training, Seminar for logic signal source (SerialATA, HDMI ) for computer & server application. • Extensive experience in unmet needs analysis and research, effectively applying findings to specific projects with 40 customer sites in 8 counties. • Successful presentation at seminar in 4 counties for business development and got high performance with satisfaction. • Great contribution on sales promotion by research activities for customer needs to get 3 new customers from competitor users. • Proposed new solution plan based on unmet needs for U.S. management tam.
- Oce-Japan Corporation. April.2004 – September.2005 Product Manager of wide format professional printer business. • Displayed strong leadership for trade shows to verify potential customer and contributed to the awareness improvement. • Designed and implemented sales training for sales team at the headquarter in Netherlands. • Implemented plan of the 40 customers’ business tour to the Oce trade show at Munich, Germany.
- Agilent Technologies. (Formerly Hewlett-Packard Ltd.) 1990 – 2003
Asia Pacific Business Development Manager at SOC Business Unit 2000 – 2003 Team Supervisor for Test House Segment in Asian-Pacific Region (Taiwan, Korea, Singapore, Malaysia and China) : managing 3 marketing staff (Italian, Chinese, American at Boblingen in Germany and at Santa Rosa in U.S.A. ) Business Development of SOC (Silicon On Chip) IC Tester at Consumer Wireless Semiconductor Test Division - Strong business development implementation for wireless, consumer semiconductor applications such as mobile phone with base band, IF,RF chip, image sensor, digital TV, flat panel display, set top box, digital visual interface and PC graphic chips. • Demonstrated effectiveness management for three persons from Italy, China & US at Boblingen in Germany and Santa Rosa in U.S. • Developed and implemented business development strategy to maximize sales goal with sales team managers in Asian region. • Successfully business visit to Taiwan Test Houses to verify forecasting and contributed to close deals. • Establish the information network for development and manufacturing of devices in Design House & Test House, Sub Contract Manufacturing model, with global sales teams. • Effective brain storming for business issues with 8 team member in diversity environment to solve problems by sub-groups. • Shared the forecasting in Asia pacific region with application engineer and manufacturing team to control solution shipment effectively.
New Product Generation Project Leader, Project Management at Digital Consumer Semiconductor Test 1997 – 2000 - Product marketing, Market research, Market positioning and Competitive analysis for LAN/CMOS image sensor device market. • Pulled together and managed all aspects of new product generation project through to completion (from research & development, application engineering, support, finance, manufacturing and procurement functions). • Conducted strategic analysis of customer needs, SWOT analysis, positioning in competitive market, vision statement for new solution and forecasting for SOC semiconductor business. • Market research with customer visit for image sensor business in Japan, Taiwan, U.S. and U.K. • Implemented the one packaged solution with the light source, which is OEM product from Japanese company, in IC tester and executed sales plan for world wide with forecasting. • Sales training with face to face meeting for Taiwan sales team. • Sales training for world wide sales team. • Projected scheduling for new solution generations on time, 10 month for LAN, 18 month for CMOS image sensor. • Established global sales channel for one packaged CMOS imager solution with the light source. • Achieved outstanding sales performance from new account in Taiwan Test House, generating $20 million.
Product Line Marketing Manager, Japan Marketing Center 1990 – 1997 - Took responsibility for new product introduction and sales promotion programs for solution from U.S. divisions • Responsibility for new product launch, market research, pricing, sales promotion with Marcom for 7 divisions. 1990 - 1997. • Powerfully strategic market research activities for 50 key customers visit to make potential business segments based on Crossing the Chasm strategy. • Strong feedback of customer requirement to U.S. division and proposed to focus on digital wireless market with top priority for firmware enhancement. • Involve R&D team in U.S. division and lead feasibility studies by beta-site with NTT Lab to maximize customers’ satisfaction. • Educate the features, advantages, benefits for over 150 sales and SE at the new solution introduction and customer seminar for market starting-up. • Pre-sales customer visit for 50 accounts in digital communication market in Japan. • Playing manager including Marcom staff with mentoring fresh American person.
• Successfully achieved sales for wireless communication signal analysis market. Great achievement as the standard solution in digital communication design & development market. • Installed Signal analysis and Power supply solutions in Japanese Government Agencies, Ministry of Post and Telecommunications, Ministry of Finance, Ministry of Defense, Ministry of Education. Successful new account generation in Ministry of Finance and Post and Telecommunications by trade show and seminar. • With recognition for successful feedback process to U.S. divisions and driving R&D team, contributed to change organization as the role model in Japan marketing Center. • Team management with management by objectives, 360 degree feedback, sharing essences of planning and success stories for team achievements and communication improvement.
Awards and recognitions:
List of your Awards & Recognitions Business & MARKETING AWARD
- Excellent Business Performance: Hewlett Packard Lake Stevens Instrument Division
- Top 10 Field Champion: Hewlett Packard Electro Measurement Division
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