Organization:The Lean Startup Movement
Contents
Overview
The Lean Start Up Movement (LSM) is a paradigm shift in product and business development that was introduced by Steve Blank and further popularized by Eric Ries, the author of the bestselling book The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. This concept was initially Inspired by the Japanese “lean manufacturing” concepts from 1980s & 1990s where companies would focus on processes that create value-- more specifically, features and services that customers are willing to pay for. (http://www.xconomy.com/san-francisco/2011/07/06/eric-ries-the-face-of-the-lean-startup-movement-on-how-a-once-insane-idea-went-mainstream/?single_page=true). By producing minimal viable products, manufactures were able to bring the product to market quickly and iterate based on the feedback received. This is the core of the lean startup movement: rapid prototyping coupled with extensive analysis on customer interactions to pinpoint key values and product-market fit.
Purpose
Distinct Differences From Other Offerings
Impact Achieved For Students and Campus
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