Changes

<span style="font-size:small;">The National Academy of Engineering, an entity of The National Academies ([http://www.nas.edu/ [1]]),&nbsp;<span style="background-color: transparent; font-family: Arial; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">has made it a primary goal to equip engineers with the skills necessary to communicate effectively about their profession and those who practice it. The first step in accomplishing this goal was the publication of </span><span style="background-color: transparent; font-family: Arial; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Changing the Conversation: Messages for Improving Public Understanding of Engineering</span><span style="background-color: transparent; font-family: Arial; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">, in which research-based results focusing on the development and testing of compelling messages regarding engineering were published. </span><span style="background-color: transparent; font-family: Arial; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">They emphasize that belief that a well-equipped team of engineers have the power to be creative problem-solver, make a world of difference, improve our health, happiness, and safety, and shape the future of our world. </span><span style="background-color: transparent; font-family: Arial; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">&nbsp;To further this initiative, a web platform was developed which encourages viewers to understand the threefold plan to increase effective communication regarding engineering:</span></span>