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Organization:Lean Startup Machine

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<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">The SWOT approach can be used to analyze this offering. With this in mind, strengths, weaknesses, opportunities, and threats are analyzed.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Strengths of the program features the fact that the program not only offers help in building up a business into a strategic and efficient entity, but simultaneously provides training in product development and design thinking that takes a customer hypothesis, turns it into problem hypothesis, and arrives at the solution hypothesis. This starting process is then repeated for 1st Pivot, 2nd Pivot, etc. After performing design experiments, the goal is to arrive at validated and/or invalidated results. The program as a whole has also demonstrated its ability to be replicated across the nation, which is something many accelerators struggle with.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Another key point of difference and strength is the duration of the workshop. Because of it’s intermediate length, there is sufficient time to cram in a lot of information while making the program shorter than say a 10 week or summer long project. The workshop gives its users the appropriate footing to take off once they leave on the third day. To compare this to programs such as I-Corp or The Commons, Milwaukee startup accelerators, which take about 10 once-a-week meetups to complete, they are able to get a company off of the ground and running in a matter of three consecutive days. This allows companies and users to get in and get out with precision, so they can continue on with their expansion as soon as possible.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Weaknesses of the program are not apparent, but the weaknesses of their website and staff are apparent. The website assumes that its audience has some minor background in business. Coming from a different field of expertise, this poses a challenge for companies that don't necessarily have business representatives. This is by no means a good thing, particularly when combined with the fact that upon requesting their offered materials, they have not sent them to me at all. Dealing solely with the concise information on the website, the program is not as clear as it could be with a few minor improvements.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Opportunities that may improve this resource would be excellent customer support, improving the ease of access to information on the organization, such as providing accessible and available email addresses or email contact forms, transcribing their Validation Board (see bottom of the section) into a verbalized set of steps, while not revealing full details of the program, with the purposes of still maintaining customer interest in them.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Threats that may arise would be any potential government bills, larger consulting companies that are more renowned, or competition that is available on the consulting market (such as more competitive offerings in terms of quality, approach, and cost).

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=== Impact Achieved For Students and Campus ===

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