2024-cohort
11
edits
Changes
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*Create a “FOMO” Factor: Incorporate unique performances and interactive experiences that generate excitement and anticipation.
*Targeted Marketing: Use strategic marketing campaigns to reach a broader student audience, ensuring they are aware of and excited about upcoming events. Example, Instagram is a popular platform, and with reels it would a quick and effective strategy to advertise the event. Flyers hanging around to gain attention.
Strategy 2: Promote Cultural Awareness and Inclusivity
Actions:
*Engage Community Organizations: Partner with local organizations to provide resources and cultural expertise, exposure to different cuisines that our school may not offer.
*Seek Sponsorships: Obtain support from local businesses to enhance the event. Example, showcasing music, dancing, and other traditions from around the world.
*Foster Long-Term Relationships: Build lasting relationships with community partners to support future events.
Strategy 4: Improve Institutional Reputation
Actions:
*Start Small: Begin with a manageable Utilize the first event size as feedback and gradually expand based on feedback and successeach year.
*Continuous Improvement: Implement a process to refine the event each year based on participant feedback.
*Data Analysis: Collect and analyze data on student engagement and satisfaction to inform future planning. Example, send out surveys through email post event.
By focusing on these strategic priorities and implementing the outlined actions, Iona University can effectively enhance student engagement, promote cultural awareness, strengthen community ties, improve its institutional reputation, promote international cooperation between companies and ensure the sustainable growth of the International Festival.