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= Need and Goal =
Incubator space is only a facilitator. Dedicated space needs entrepreneurs to thrive in order for the incubation space to be successful. If the students don't use the space, the existence of the space would be hard to maintain. This makes identifing the correct need , location, and space very important.
Richman was inspired by the phases of life cycles in ''Startup Community'', which states, "Bringing entrepreneurs together will create a synergy that can accelerate the innovation process." By recognizing the 12 entrepreneurship-related student organizations on campus and school run programs, Richman found students to be in need of a working space in order to start their entrepreneurial pursuits. In Boulder, Colorado, one of the centers for entrepreneurship, the local community also greatly supports the idea of having a student incubator space.