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Organization:Engineers Changing the Conversation

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= Overview & Purpose =

The National Academy of Engineering, an entity of The National Academies ([http://www.nas.edu/[1]]),  has made it a primary goal to equip engineers with the skills necessary to ~~comminicate~~ communicate effectively about their profession and those who practice it. The first step in accomplishing this goal was the publication of ''Changing the Conversation: Messages for Improving Public Understanding of Engineering'', in which research-based results focusing on the development and testing of ~~complelling~~ compelling messages regarding engineering were published. They emphasize that belief that a well-equipped team of engineers have the power to be creative problem-solver, make a world of difference, improve our health, happiness, and safety, and shape the future of our world.  To further this ~~inititative~~initiative, a web platform was developed which encourages viewers to understand the threefold plan to increase effective communication regarding engineering:~~ ~~

1. Understand the Problem(s)<ul style="margin-top:0pt;margin-bottom:0pt;"><li>Engineers most commonly want to be publicly perceived as partaking in a profession that is both challenging and important to society; however, the public often has difficulty understanding what differentiates engineers from various professions broadly categorized as "science" and "technology".</li><li>Engineers unintentionally communicate off-putting messages in overly technical terminology, discouraging further conversation.</li><li>Many Americans do not fully understand the engineering profession or what it entails, and most believe engineers to be less engaged with community and societal concerns than scientists. This failure to understand the engineering profession often surfaces in the media as well.</li><li>Engineering is largely under-diversified; there is a significant need to enroll more women and minorities in engineering education.</li><li>The United States is fairly uncompetitive in its output of college graduates in engineering careers. Compared to Asia and Europe, America has an engineering graduation rate of 4.5%, versus 21% and 12.5%, respectively.</li></ul>

*Engineers most commonly want to be publicly perceived as partaking in a profession that is both challenging and important to society2.Understand the Solution(s)<ul style="margin-top:0pt;margin-bottom:0pt;">*Engineers unintentionally communicate off<li>The National Academy of Engineering has proposed four basic, yet inspirational messages that can be used in ~~overly technical terminology~~discussions regarding engineering, and has provided on-line examples of publications, ~~discouraging further conversation~~brochures, news articles, etc.*Many Americans do not fully understand that utilize these messages to correctly demonstrate the ~~engineering profession or what it entails, and most believe~~ value that engineers contribute to ~~be less engaged with community~~ their communities and ~~societal concerns than scientists. This failure~~ to ~~understand the engineering profession often surfaces in the media~~ society as ~~well~~a whole.</li></ul><ol style="margin-top:0pt;margin-bottom:0pt;"><li>Engineers are creative problem solvers</li><li>*Engineering is largely underEngineers make a ~~significant need to enroll more women and minorities in engineering education.~~world of difference</li><li>*The United States Engineering is ~~fairly uncompetitive in its output of college graduates in engineering careers. Compared~~ essential to ~~Asia and Europe~~our health, ~~America has an engineering graduation rate of 4.5%~~happiness, ~~versus 21%~~ and ~~12.5%, respectively.&nbsp~~safety</li><li>Engineers help shape the future</li>~~2. Understand the Solution(s) ~~</ol>

*The Naitonal Academy of Engineering has proposed four basic, yet inspirational messages that can be used in discussions regarding engineering, and has provided on<span style="font-family: Arial; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-~~line examples of publications, brochures, news articles, etc~~wrap;">3. ~~that utilize these messages~~ Understand How to ~~correctly demonstrate the value that engineers contribute~~ Take Action<ul style="margin-top:0pt;margin-bottom:0pt;"><li>Website viewers are encouraged to take action in their ~~communities~~ community, to understand what engineers do, and to ~~society as a whole~~help engineers become increasingly effective in their communication about their profession.These "Take Action" offerings include:</li></ul><ol style="margin-~~left~~top:0pt;margin-bottom: ~~40px~~0pt;"><li>~~Engineers~~ Suggested examples, which are ~~creative problem solvers~~archived under the "Actions Taken" page to serve as a resource pool to those looking to promote awareness.</li><li>~~Engineers make a world of difference~~The Changing the Conversation (CTC) blog, with updated writings and examples to share advice and experiences that promote constructive engagement in discussions on engineering.</li><li>~~Engineering is essential~~ The CTC Tool Kit, which includes a wealth of promotional and educational materials such as posters and Powerpoint slides. In addition to ~~our health, happiness~~these materials, a section of tips for effective messaging and guide to social media platforms and ~~safety~~blogs to use for communicating the goals of CTC.</li><li>~~Engineers help shape~~ A directory of the ~~future~~current CTC community, which include brief profiles of current engineers, students, and university faculty who are committee members.</li>

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~~3. Understand How to Take Action~~ *Website viewers are encouraged to take action in their community, to understand what engineers do, and to help engineers become increasingly effective in their communication about their profession. These <ol span style="~~margin~~font-family: Arial; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-~~left~~align: ~~40px~~baseline; white-space: pre-wrap;">~~<li>Suggested examples~~Overall, this website provides a great number of resources for promoting a conversation of change. Example of social media posts, related articles, networking information, promotional kits, ~~which~~ opportunities to add to the conversation are ~~archived under~~ all available through the ~~"Actions Taken" page~~ National Academy of Engineering’s website. The resources are recommended for students, educators, companies, or other organizations looking to ~~serve as a resource pool~~ encourage future and current engineers to ~~those looking~~ understand how to ~~promote awareness~~most effectively make a difference in our world. </lispan><li/span>~~The Changing the Conversation (CTC) blog, with updated writings and examples to share advice and experiences that promote constructive engagement in discussions on engineering.~~</lispan><lidiv>~~The CTC Tool Kit, which includes a wealth of promotional and educational materials such as posters and Powerpoint slides.~~<br/li></oldiv>

= Distinct Differences From Other Offerings =

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