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'''<span style="font-size:larger;">Strategy 3: To ensure that these Innovation and Entrepreneurship opportunities didn’t go amiss by students who either lacked the confidence to get involved or who studied subjects which aren’t traditionally creative.</span>'''
There was a need to develop something that encouraged students who aren’t already involved in the innovation and entrepreneurship ecosystem on campus but have the urge to get involved and don’t know where to start. When prototyping, the strongest idea was an ‘Innovation and Entrepreneurship kick-starter.’