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<span style="color:#000000;"><span style="font-size:small;">Purpose:</span></span>
<div><span style="color:#000000;"><span style="font-size:small;">The campus does not lack innovation or entrepreneurship events and resources. Instead, the campus must cultivate student engagement in entrepreneurship and innovation. There are more events hosted than students who attend. In order to increase engagement with entrepreneurship courses, maker hub spaces, and other opportunities, there must be an investigation into the lack of student involvement.</span></span></div>
<br/><span style="color:#000000;"><br/><span style="font-size:small;">Strategies:</span></span>
*<div><span style="color:#000000;"><span style="font-size:small;">Engage Elon students in conversations and surveys with students in regards to their motivation for attending campus events. The following questions can guide the conversation:</span></span></div><div><span style="color:#000000;"><span style="font-size:small;">a. How did you find out about this event? (Email Newsletter, Flyer, Word-of-mouth)</span></span></div><div><span style="color:#000000;"><span style="font-size:small;">b. Is this event related to your major?</span></span></div><div><span style="color:#000000;"><span style="font-size:small;">c. Were you required to attend?</span></span></div>
*<div><span style="color:#000000;"><span style="font-size:small;">Analyze data compiled by Nicole Filippo, communications manager, to explore university advertisement </span><span style="font-size: small;">engagement rates. It will help determine how to target students who express interest in innovation and</span></span></div><div><span style="color:#000000;"><span style="font-size:small;">entrepreneurship events.</span><br/span><br/span></div>*<div><span style="color:#000000;"><span style="font-size:small;">Implement method of working from the inside-out: Focus on engaging students who express an interest in innovation and entrepreneurship before reaching out to the broader student body.</span><br/span><br/span></div>*<div><span style="color:#000000;"><span style="font-size:small;">Speak with students who have previously run successful events and determine causation for the student-body turnout.</span><br/span><br/span></div>
*<div><span style="color:#000000;"><span style="font-size:small;">Compile an overview of sources and successful methods of student engagement across campus.</span></span></div>
*<div><span style="color:#000000;"><span style="font-size:small;">Move entrepreneurship events to theaters with larger foot traffic such as Turner Theatre in the School </span></span></div><div><span style="color:#000000;"><span style="font-size:small; color: rgb(0, 0, 0);">of Communications.</span></span></div>
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