Every project creator sets their project's funding goal and deadline. If people like the project, they can pledge money to make it happen. If the project succeeds in reaching its funding goal, all backers' credit cards are charged when time expires. If the project falls short, no one is charged. Funding on Kickstarter is all-or-nothing.
=== Why is funding all-or-nothing? <br/> ===<div class="faq_answer" style="margin: 0px; padding: 0px; border: 0px; font-family: 'Helvetica Neue', Helvetica, Arial, 'Liberation Sans', FreeSans, sans-serif; line-height: 24px; font-size: 16px; vertical-align: baseline; color: rgb(18, 26, 13);"><span style="font-size:smaller">All-or-nothing funding is a core part of Kickstarter and it has a number of advantages:</span>
<span style="font-size:smaller">''It's less risk for everyone.'' If you need $5,000, it's tough having $1,000 and a bunch of people expecting you to complete a $5,000 project. </span>
<span style="font-size:smaller">''It motivates.'' If people want to see a project come to life, they're going to spread the word. </span>
<span style="font-size:smaller">''It works. ''Of the projects that have reached 20% of their funding goal, 81% were successfully funded. Of the projects that have reached 60% of their funding goal, 98% were successfully funded. Projects either make their goal or find little support. There's little in-between.</span>
<span style="font-size:smaller">To date, an incredible 44% of projects have reached their funding goals.</span>
</div>
=== Kickstarter Live<br/> ===
In addition, Kickstarter now offers a further option for creators that they call “Kickstarter Live”. With this new feature, creators may offer a live feed for their backers and/or potential backers on their page. While using Kickstarter Live, creators can, for example, show their backers a new stage of their work or process. According to Kickstarter, this feature was added to their website to bring communities closer together.
= Impact Achieved For Students and Campus =