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Every project creator sets their project's funding goal and deadline. If people like the project, they can pledge money to make it happen. If the project succeeds in reaching its funding goal, all backers' credit cards are charged when time expires. If the project falls short, no one is charged. Funding on Kickstarter is all-or-nothing.
==== [https://www.kickstarter.com/help/faq/kickstarter+basics#faq_41848 Why is funding all-or-nothing?] ====
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All-or-nothing funding is a core part of Kickstarter and it has a number of advantages: