Difference between revisions of "Resource:How to use Guerilla Marketing and other creative strategies to reach students"
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*<span style="color:#000000"><span style="font-size:medium"><span style="font-family:tahoma,geneva,sans-serif"><span style="background-color: transparent; white-space: pre-wrap">Make an irresistible yet broad offer Ex: Do you want to find internship, get a job, or start a business?</span></span></span></span> | *<span style="color:#000000"><span style="font-size:medium"><span style="font-family:tahoma,geneva,sans-serif"><span style="background-color: transparent; white-space: pre-wrap">Make an irresistible yet broad offer Ex: Do you want to find internship, get a job, or start a business?</span></span></span></span> | ||
| − | == <span style="font-family:tahoma,geneva,sans-serif"><span style="font-size:x-large"><span style="background-color: transparent; | + | == <span style="font-family:tahoma,geneva,sans-serif"><span style="font-size:x-large"><span style="background-color: transparent; white-space: pre-wrap"></span><span style="background-color: transparent; color: rgb(0, 0, 0); white-space: pre-wrap">Logistics</span></span></span> == |
| − | #<span style="color:#000000"><span style="font-size:medium"><span style="font-family:tahoma,geneva,sans-serif"><span id="docs-internal-guid-006c21ce-7db3-ef42-605b-b281a9869eeb"><span style="background-color: transparent; | + | #<span style="color:#000000"><span style="font-size:medium"><span style="font-family:tahoma,geneva,sans-serif"><span id="docs-internal-guid-006c21ce-7db3-ef42-605b-b281a9869eeb"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap">Try to choose the right time depending on your university</span></span></span></span></span> |
| − | #<span style="color:#000000"><span style="font-size:medium"><span style="font-family:tahoma,geneva,sans-serif"><span id="docs-internal-guid-006c21ce-7db3-ef42-605b-b281a9869eeb"><span style="background-color: transparent; | + | #<span style="color:#000000"><span style="font-size:medium"><span style="font-family:tahoma,geneva,sans-serif"><span id="docs-internal-guid-006c21ce-7db3-ef42-605b-b281a9869eeb"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap">Food!!! <3 <3 <3</span></span></span></span></span> |
| − | #<span style="color:#000000"><span style="font-size:medium"><span style="font-family:tahoma,geneva,sans-serif"><span id="docs-internal-guid-006c21ce-7db3-ef42-605b-b281a9869eeb"><span style="background-color: transparent; | + | #<span style="color:#000000"><span style="font-size:medium"><span style="font-family:tahoma,geneva,sans-serif"><span id="docs-internal-guid-006c21ce-7db3-ef42-605b-b281a9869eeb"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap">Break the norm, bring an incentive that people want, but won’t be expecting. Puppies for instance.</span></span></span></span></span> |
| − | #<span style="color:#000000"><span style="font-size:medium"><span style="font-family:tahoma,geneva,sans-serif"><span id="docs-internal-guid-006c21ce-7db3-ef42-605b-b281a9869eeb"><span style="background-color: transparent; | + | #<span style="color:#000000"><span style="font-size:medium"><span style="font-family:tahoma,geneva,sans-serif"><span id="docs-internal-guid-006c21ce-7db3-ef42-605b-b281a9869eeb"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap">Engage people with you! Let them talk!</span></span></span></span></span> |
| − | #<span style="color:#000000"><span style="font-size:medium"><span style="font-family:tahoma,geneva,sans-serif"><span id="docs-internal-guid-006c21ce-7db3-ef42-605b-b281a9869eeb"><span style="background-color: transparent; | + | #<span style="color:#000000"><span style="font-size:medium"><span style="font-family:tahoma,geneva,sans-serif"><span id="docs-internal-guid-006c21ce-7db3-ef42-605b-b281a9869eeb"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap">Make surveys, (ask people about what they like, what they would like to see? Paper or online works, but for best effect have a conversation and get them telling a story about their experience)</span></span></span></span></span> |
| − | #<span style="color:#000000"><span style="font-size:medium"><span style="font-family:tahoma,geneva,sans-serif"><span id="docs-internal-guid-006c21ce-7db3-ef42-605b-b281a9869eeb"><span style="background-color: transparent; | + | #<span style="color:#000000"><span style="font-size:medium"><span style="font-family:tahoma,geneva,sans-serif"><span id="docs-internal-guid-006c21ce-7db3-ef42-605b-b281a9869eeb"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap">Test and see if it works! If doesn’t work then try something else. (Keep trying)</span></span></span></span></span> |
== <span style="font-size:x-large"><span style="font-family:tahoma,geneva,sans-serif"><span style="background-color: transparent; color: rgb(0, 0, 0); white-space: pre-wrap">Mission Statement</span></span></span> == | == <span style="font-size:x-large"><span style="font-family:tahoma,geneva,sans-serif"><span style="background-color: transparent; color: rgb(0, 0, 0); white-space: pre-wrap">Mission Statement</span></span></span> == | ||
Revision as of 18:27, 9 January 2017
Introduction
Contents
Introduction
Do you want to engage fellow students in your event or organization? Then follow the advice and guidelines below. This guide will take you through the how too's and midsets needed to convince and engage students through marketing and initial exposure both creatively and strategically.
Make Viral Content or Advertising
- Social Currency
- Triggers (outside things will cause people to think of this)
- Engages Emotion
- Has Practical Value
- Tells a story
Recruiting People
You have to understand why people may want to join. Empathy. Features and Benefits/Results. You want to focus more on Benefits. Have a good product and provide a lot of value.
Getting The Word Out
- Always build an e-mail list
- Flyers, Google Forms, Social media, face to face word
- Leveraging audience. Use as many contact points as you can.
- Have your own members reach out to a certain number of people
- Build your own data base
- Add a personal touch. Physically call them! (Fits along the line of pattern interruption)
- Make an irresistible yet broad offer Ex: Do you want to find internship, get a job, or start a business?
Logistics
- Try to choose the right time depending on your university
- Food!!! <3 <3 <3
- Break the norm, bring an incentive that people want, but won’t be expecting. Puppies for instance.
- Engage people with you! Let them talk!
- Make surveys, (ask people about what they like, what they would like to see? Paper or online works, but for best effect have a conversation and get them telling a story about their experience)
- Test and see if it works! If doesn’t work then try something else. (Keep trying)
Mission Statement
- Start with why, everything else is secondary
- Self development through entrepreneurship principles
- Unite yourself with a common purpose
- Activities based on your mission statement
Engaging Different Departments
- Invite presidents/leaders of the clubs/department
- Build strategic partnerships
- Show don’t just talk! Bring difference and new value!
- Help them and they will help you
