Difference between revisions of "Resource:How to use Guerilla Marketing and other creative strategies to reach students"

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== <span style="font-size:x-large;"><span style="font-family:tahoma,geneva,sans-serif;"><span style="color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Getting the word out there (for clubs, and in general):</span></span></span> ==
 
== <span style="font-size:x-large;"><span style="font-family:tahoma,geneva,sans-serif;"><span style="color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Getting the word out there (for clubs, and in general):</span></span></span> ==
  
−
*<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif;"><span id="docs-internal-guid-006c21ce-7db2-c06d-75cc-3f9048e59686"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Always build an e-mail list</span></span></span></span>
+
*
−
*<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif;"><span id="docs-internal-guid-006c21ce-7db2-c06d-75cc-3f9048e59686"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Flyers, Google Forms, Social media, face to face word</span></span></span></span>
+
<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif;"><span id="docs-internal-guid-006c21ce-7db2-c06d-75cc-3f9048e59686"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Always build an e-mail list</span></span></span></span>
−
*<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif;"><span id="docs-internal-guid-006c21ce-7db2-c06d-75cc-3f9048e59686"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Leveraging audience. Use as many contact points as you can.</span></span></span></span>
+
 
−
*<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif;"><span id="docs-internal-guid-006c21ce-7db2-c06d-75cc-3f9048e59686"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Have your own members reach out to a certain number of people</span></span></span></span>
+
*
−
*<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif;"><span id="docs-internal-guid-006c21ce-7db2-c06d-75cc-3f9048e59686"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Build your own data base</span></span></span></span>
+
<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif;"><span id="docs-internal-guid-006c21ce-7db2-c06d-75cc-3f9048e59686"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Flyers, Google Forms, Social media, face to face word</span></span></span></span>
−
*<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif;"><span id="docs-internal-guid-006c21ce-7db2-c06d-75cc-3f9048e59686"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Add a personal touch. Physically call them! (Fits along the line of pattern interruption)</span></span></span></span>
+
 
−
*<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif;"><span style="background-color: transparent; white-space: pre-wrap;">Make an irresistible &nbsp;offer Ex: Do you want to find internship, get a job, or start a business?</span></span></span>
+
*
 +
<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif;"><span id="docs-internal-guid-006c21ce-7db2-c06d-75cc-3f9048e59686"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Leveraging audience. Use as many contact points as you can.</span></span></span></span>
 +
 
 +
*
 +
<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif;"><span id="docs-internal-guid-006c21ce-7db2-c06d-75cc-3f9048e59686"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Have your own members reach out to a certain number of people</span></span></span></span>
 +
 
 +
*
 +
<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif;"><span id="docs-internal-guid-006c21ce-7db2-c06d-75cc-3f9048e59686"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Build your own data base</span></span></span></span>
 +
 
 +
*
 +
<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif;"><span id="docs-internal-guid-006c21ce-7db2-c06d-75cc-3f9048e59686"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Add a personal touch. Physically call them! (Fits along the line of pattern interruption)</span></span></span></span>
 +
 
 +
*
 +
<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif;"><span style="background-color: transparent; white-space: pre-wrap;">Make an irresistible &nbsp;offer Ex: Do you want to find internship, get a job, or start a business?</span></span></span>
 +
 
 +
== <span style="font-family:tahoma,geneva,sans-serif;"><span style="font-size:x-large;"><span style="background-color: transparent; white-space: pre-wrap;">​</span><span style="background-color: transparent; color: rgb(0, 0, 0); white-space: pre-wrap;">Logistics:</span></span></span> ==
 +
 
 +
#
 +
<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif;"><span id="docs-internal-guid-006c21ce-7db3-ef42-605b-b281a9869eeb"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Try to choose the right time depending on your university</span></span></span></span>
 +
 
 +
#
 +
<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif;"><span id="docs-internal-guid-006c21ce-7db3-ef42-605b-b281a9869eeb"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Food!!! <3 <3 <3</span></span></span></span>
 +
 
 +
#
 +
<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif;"><span id="docs-internal-guid-006c21ce-7db3-ef42-605b-b281a9869eeb"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Break the norm, bring an incentive that people want, but won’t be expecting. Puppies for instance.</span></span></span></span>
 +
 
 +
#
 +
<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif;"><span id="docs-internal-guid-006c21ce-7db3-ef42-605b-b281a9869eeb"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Engage people with you! Let them talk!</span></span></span></span>
 +
 
 +
#
 +
<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif;"><span id="docs-internal-guid-006c21ce-7db3-ef42-605b-b281a9869eeb"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Make surveys, (ask people about what they like, what they would like to see?)</span></span></span></span>
 +
 
 +
#
 +
<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif;"><span id="docs-internal-guid-006c21ce-7db3-ef42-605b-b281a9869eeb"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Test and see if it works! If doesn’t work then try something else. (Keep trying)</span></span></span></span>
 +
 
 +
<span><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;"></span></span>
 +
 
 +
== <span style="font-size:x-large;"><span style="font-family:tahoma,geneva,sans-serif;"><span><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;"></span></span><span style="background-color: transparent; color: rgb(0, 0, 0); white-space: pre-wrap;">Mission statement:</span></span></span> ==
 +
 
 +
*
 +
<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif;"><span id="docs-internal-guid-006c21ce-7db4-17e0-6bf2-bd3789bf89a6"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Start with why, everything else is secondary</span></span></span></span>
 +
 
 +
*
 +
<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif;"><span id="docs-internal-guid-006c21ce-7db4-17e0-6bf2-bd3789bf89a6"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Self development through entrepreneurship principles</span></span></span></span>
 +
 
 +
*
 +
<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif;"><span id="docs-internal-guid-006c21ce-7db4-17e0-6bf2-bd3789bf89a6"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Unite yourself with a common purpose</span></span></span></span>
 +
 
 +
*
 +
<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif;"><span id="docs-internal-guid-006c21ce-7db4-17e0-6bf2-bd3789bf89a6"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Activities based on your mission statement</span></span></span></span>
 +
 
 +
<span><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;"></span></span>
 +
 
 +
== <span style="font-size:x-large;"><span style="font-family:tahoma,geneva,sans-serif;"><span><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;"></span></span><span style="background-color: transparent; color: rgb(0, 0, 0); white-space: pre-wrap;">Engaging different departments:</span></span></span> ==
 +
 
 +
#
 +
<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif;"><span id="docs-internal-guid-006c21ce-7db4-3b20-1d94-06a5eeea1d52"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Invite presidents/leaders of the clubs/department</span></span></span></span>
 +
 
 +
#
 +
<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif;"><span id="docs-internal-guid-006c21ce-7db4-3b20-1d94-06a5eeea1d52"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Build strategic partnerships</span></span></span></span>
 +
 
 +
#
 +
<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif;"><span id="docs-internal-guid-006c21ce-7db4-3b20-1d94-06a5eeea1d52"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Show don’t just talk! Bring difference and new value!</span></span></span></span>
 +
 
 +
#
 +
<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif;"><span id="docs-internal-guid-006c21ce-7db4-3b20-1d94-06a5eeea1d52"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Help them and they will help you</span></span></span></span>

Revision as of 10:53, 8 January 2017

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Make Viral Content or Advertising

- Social Currency

- Triggers (outside things will cause people to think of this)

- Engages Emotion

- Has Practical Value

- Tells a story

Recruiting People

You have to understand why people may want to join. Empathy. Features and Benefits/Results. You want to focus more on Benefits. Have a good product and provide a lot of value.

Getting the word out there (for clubs, and in general):

Always build an e-mail list

Flyers, Google Forms, Social media, face to face word

Leveraging audience. Use as many contact points as you can.

Have your own members reach out to a certain number of people

Build your own data base

Add a personal touch. Physically call them! (Fits along the line of pattern interruption)

Make an irresistible  offer Ex: Do you want to find internship, get a job, or start a business?

​Logistics:

Try to choose the right time depending on your university

Food!!! <3 <3 <3

Break the norm, bring an incentive that people want, but won’t be expecting. Puppies for instance.

Engage people with you! Let them talk!

Make surveys, (ask people about what they like, what they would like to see?)

Test and see if it works! If doesn’t work then try something else. (Keep trying)

Mission statement:

Start with why, everything else is secondary

Self development through entrepreneurship principles

Unite yourself with a common purpose

Activities based on your mission statement

Engaging different departments:

Invite presidents/leaders of the clubs/department

Build strategic partnerships

Show don’t just talk! Bring difference and new value!

Help them and they will help you

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