Resource:How to use Guerilla Marketing and other creative strategies to reach students

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Make Viral Content or Advertising

- Social Currency

- Triggers (outside things will cause people to think of this)

- Engages Emotion

- Has Practical Value

- Tells a story

Recruiting People

You have to understand why people may want to join. Empathy. Features and Benefits/Results. You want to focus more on Benefits. Have a good product and provide a lot of value.

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</parsererror> Getting the word out there (for clubs, and in general):

Section 4

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