Resource:How to use video and live streaming to promote innovation and entrepreneurship

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Introduction

What communication/promotional methods appeal to you? Video and live streaming are both efficient ways to connect people and keep them informed specifically to promote innovation and entrepreneurship. Not only does this method of communication allow people to engage at minimal effort, but it also allows people to share innovative ideas and become inspired to bring out their inner entrepreneur. Innovators ideate and create endless resources and opportunities and video technology is the key to pass on the knowledge to all people, whether it be on campus or around the world. Video and live streaming allow people to come together in a way that they could not in their normal day to day lives. Here’s how to deliver a successful experience to your viewers:

Brand ("The Why")

Start by defining ‘the why’ behind your work. What are you trying to showcase in your videos? What message do you want people left with? What is your overall goal? Maybe you want to make people that are usually hard to reach accessible to student questions, maybe you want to showcase the projects on campus that aren’t visible, or maybe you want to spark conversation around a specific topic--use this goal to name your movement and drive all your subsequent actions.

Audience

Initially, it may be advantageous to leave the target audience an open concept to whomever seems interested in the content discussed. Then, look at the viewing data. Perhaps it would be a waste of resources to include viewers under the age of eighteen. 18-24 years tends to be the age group most likely to tune into videos of this kind. This age group, predominantly undergraduate students, is also likely searching for internship opportunities and trying to develop a better understanding of the campus for professional development and orienting purposes.

The audience is less of a who than it is a when. Keep in mind that if the target audience is university students, timing is key. It is not simply about the quality of the event, but the calendar period in which the live streaming takes places. Students often have exams or other pressing responsibilities and may wish to come back to the video at a time that is convenient for them given they are interested. That being said, it is possible that at any given time you may have, for example, five individuals viewing the live stream and then, after the video, you may find that you’ve had over five hundred views in aggregate. Therefore, it is important not to expect too many viewers toward the beginning of the video, but that does not mean that you won’t get a significant number of views. If possible, try to get shared on an already very popular platform in order to increase the number of viewers.

Engage the audience with polled questions online in real time, so that it is as easy as possible for the audience to ask the guests questions and connect with them as it they are in the same room.

Content 

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Communication

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Team 

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Logistics

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Take Action

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