= <span style="font-size:x-large;">Finding the right members to move you forward</span> =
<font size="2">After a group's leadership team, its members will take it from just a startup to a thriving organization with the ability to influence I&E change all across your institution. Cross-cutting student groups need to focus on finding students with diverse backgrounds and many connections to other students, faculty, and community entities across different diciplines. Here are some techniques to get your student group noticed, and rope in the members to take it to the next level.</font><br/>
== <font size="2"><span style="font-size:large;">The cold-calling method</span></font><br/> ==
<span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;">When approaching anyone with the concept of I&E right out of the gate, use the concept of innovation rather than entrepreneurship. Entrepreneurship lends itself mainly to students in business or engineering curricula, where as the idea of innovation can be more easily explored by students in all fields of study. In order to attract students from a variety of disciplines, it is vital to stress the idea of innovation rather than entrepreneurship. When someone thinks of an “entrepreneur”, they think of technological advances or big business ventures. Innovation can take place with any idea, large or small, in any discipline. For example, a student in the arts and humanities college may not think of themselves of having an “entrepreneurial” spirit, but when asked to simply come up with some innovation, will be able to find something of interest to them to focus on. Above all, make sure that all efforts to innovate are met with positive reinforcement. We need more people like you out there</span></span>
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