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<span id="docs-internal-guid-3e452463-827a-5c43-5a25-298f4028195a"><span style="font-size: 15px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap">The [http://theleanstartup.com/ Lean Start Up Movemen]t (LSM) is a paradigm shift in product and business development that was introduced by Steve Blank and further popularized by Eric Ries, the author of the bestselling book, </span>[http://en.wikipedia.org/wiki/The_Lean_Startup:_How_Today%27s_Entrepreneurs_Use_Continuous_Innovation_to_Create_Radically_Successful_Businesses The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses]<span style="font-size: 15px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap">. This concept was initially inspired by the Japanese “lean manufacturing” concepts from the 1980s & 1990s &nbsp;where companies would focus on processes that create value - more specifically, features and services that customers are willing to pay for</span>.&nbsp;<span style="font-size: 15px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap">By producing minimal viable products, manufactures were able to bring the product to market quickly and iterate based on the feedback received. This is the core of the lean startup movement: rapid prototyping coupled with extensive analysis on customer interactions to pinpoint key values and product-market fit.</span></span>