Priorities:University of Nevada Reno Student Priorities

Overview

The University of Nevada has a strong suite of entrepreneurial resources and programs dedicated to giving entrepreneurs and hopeful entrepreneurs the tools they need to flesh out their ideas and shore up their business acumen. Many of these resources are presented in the context of the Sontag Entrepreneurship Competition, a $50,000 annual business plan contest, but they are given with the subtext that even unsuccessful bids for the Sontag can be developed into sustainable businesses after the competition’s end. Nevada also maintains an active Technology Transfer Office with a proven track record of vetting viable research projects and successfully developing plans to commercialize them. Both of the two winners so far in the Sontag were TTO spin-out projects.

Academically, Nevada has a solid and growing entrepreneurship program. Four entrepreneurship classes are offered by the University as either high-level undergraduate or graduate courses. Together, they serve as requirements for an entrepreneurship minor, usually to complement a business degree, or as a specialization in the University’s MBA. The Department maintains two Endowed Chairs in Entrepreneurship, as well as an Entrepreneur in Residence.

The extracurricular environment for entrepreneurship is also active. The UNR Entrepreneurship Club holds guest speaker sessions and organizes events—including Pack Pitch, a miniature business plan and pitch competition. Other student organizations like Enactus and various engineering groups also maintain active chapters on campus.

However, the primary shortcoming of Nevada’s entrepreneurial ecosystem is that it is localized. Very little interest in innovation and entrepreneurship exists beyond the entrepreneurship community; even though there is interest, it hasn’t metastasized to the campus at large. Dan Langford of the University’s Technology Transfer Office agreed, mentioning that the campus’s community of entrepreneurially inclined business students and the campus’s research community very rarely overlap. Therefore, the first step in any effort to transform the University of Nevada should not be to add a resource to the existing supply for entrepreneurs; instead, it should be to fuel cultural demand.

Creating a culture of entrepreneurship, though, is no easy task: it requires a broad-based appeal to the nascent ambitions of students campus-wide. The best way to do this would be to drum up exposure for successful startups at Nevada and in Reno, as direct proof that students can be directly responsible for innovative shifts. More than enough successful companies exist at Reno, Tahoe, and Truckee to make this possible; for further reaching, Silicon Valley and Las Vegas are also nearby.

The second strategy in setting a cultural precedent for entrepreneurship is to ensure that the people who do get involved are given every resource to actually commit to their ventures. The students who enter business plan competitions today are too easily dispelled from taking their projects to market, either by attractive job prospects or by inability to take the final steps toward incorporation. Therefore, bodies that help bridge the gap between academic exercise and functioning company—functioning incubators, student venture funds, legal assistance groups—could result in more startups and in more student examples.

Link to Prezi overview of campus ecosystem:

Calling all students

Informational Session (come hear plans, offer feedback and help expand opportunities for all students)

• Where: [Google Hangout On Air <a href="<a href="http://www.google.com/+/learnmore/hangouts/onair.html">http://www.google.com/+/learnmore/hangouts/onair.html</a>">[1]</a> or other existing meeting of students interested in I&E in Engineering.]
• When: [Date, Time]
• RSVP: [your email address, google form, eventbrite or meetup link]

Strategy #1: Sow a Widespread Entrepreneurial Culture

Reno will eventually need a critical mass of startups to ignite its reputation as an innovative/entrepreneurial hotbed. To develop that critical mass, the University has to fuel a culture of entrepreneurship over the next 2-3 years.

Tactic #1: Local Entrepreneurial Guest Speakers

The best way to change culture is by example: Reno and Nevada have to show, not tell, that they have an ecosystem that supports entrepreneurship and a culture that encourages it. To this end, publicized guest lectures that drive home entrepreneurial lessons, ambitions, and successes would start to put innovative thoughts in students’ heads—especially if these thoughts came from the entrepreneurs behind new, relevant, and important businesses. A hard-hitting series of entrepreneurial guest lectures would be the ideal way to pull this off. It’d require exceptional, national-level connections: local entrepreneurs, though directly relevant, might not have the kind of pull that this plan needs. Reaching out to Vegas and Silicon Valley is probably the best way to balance locality with notoriety; ideally, executives from companies like Google and Zappos would be able to contribute their wisdom and celebrity to the effort. 

• Team Leader: Nolan Nicholson
• Milestones: Reach Out and Plan Connections, 12/2013-1/2014; First Speaker, 2/2014 - and onward

Tactic #2: Mentorship Programs

Nobody is better at changing students’ perspectives than fellow students—and, if students don’t yet have the wherewithal to start their own successful businesses, then the next best thing is to give them a day in the life. Mentorship and shadowing are invaluable tools for entrepreneurs: they give students a chance to view, concretely, the inner workings of an inspirational company.

The idea here is this: Students compete for a chance to shadow high-profile, entrepreneurial companies. They visit the company for a day or more, learn everything they can about the work role there, and then return to—most importantly—give a speech on their experiences and impressions. This could work for a couple of reasons. First, it encourages connections between high-tech companies and the University by showing these companies the best and brightest that Nevada has to offer. Second, it helps develop of hopeful entrepreneurs by giving them visceral examples to shoot for. Third, it gives these students a chance to help share entrepreneurial lessons by putting them in front of an audience.

• Team Leader: TBD
• Milestones: Connections, 1/2014-2/2014; Application Process, 3/2014-4/2014; First Program Summer or Fall 2014?

Tactic #3: Inspirational/Entrepreneurial Campus Marketing

Even without specific experiences or examples, constant visual reminders and examples of entrepreneurship in action—probably in the form of inspirational quotes from entrepreneurs—can help implant the ideas of innovation and entrepreneurship into students’ minds and get them excited, even without advertising any particular project. This is a long-term endeavor: rather than try to drum up hype for anyone event, it tries to change overall mindsets until people come to start thinking entrepreneurially.

The hope is twofold. One, by putting well-marketed entrepreneurial materials around campus, this effort will reframe Nevada as a campus with entrepreneurship as part of its culture. Second, by increasing entrepreneurial sentiment among students, this campaign will increase the demand for and popularity of existing entrepreneurial efforts on campus—including the Sontag Competition, the engineering labs and machine shops, local makerspaces, the Small Business Development Center, and more.

• Team Leader: TBD; ideally someone well-connected to PRSSA, AMA, or graphic design talent
• Milestones: Collect Examples, 12/2013; Design, 2/2014; Start Disseminating, 4/2014

Strategy #2: ________

Following are an array of strategies that will fully address Gap #2 over a 2-3 year period:

Tactic #1: [Name of tactic]

• Description [250 words on why this strategy will solve this gap on your campus]
• Team Leader:: [Either your name, TBD or create a title assigned to the person who volunteers]
• Milestones: [A set of bullets that characterize the work that would likely need to be executed, along with mm/yy]

Tactic #2: [Name of tactic]

• Description [250 words on why this strategy will solve this gap on your campus]
• Team Leader:: [Either your name, TBD or create a title assigned to the person who volunteers]
• Milestones: [A set of bullets that characterize the work that would likely need to be executed, along with mm/yy]

Tactic #3: [Name of tactic]

• Description [250 words on why this strategy will solve this gap on your campus]
• Team Leader: [Either your name, TBD or create a title assigned to the person who volunteers]
• Milestones: [A set of bullets that characterize the work that would likely need to be executed, along with mm/yy]