2024-cohort
8
edits
Changes
Actions:
* Schedule Events on Weekends: Plan events during weekends to maximize attendance, as students prefer socializing without academic pressures.
* Create a “FOMO” Factor: Incorporate unique performances and interactive experiences that generate excitement and anticipation.
* Targeted Marketing: Use strategic marketing campaigns to reach a broader student audience, ensuring they are aware of and excited about upcoming events.
Strategy 2: Promote Cultural Awareness and Inclusivity
Actions:
* Collaborate with Student Clubs: Work with student clubs and cultural organizations to ensure diverse participation.
* Invite Ambassadors and Cultural Groups: Bring in ambassadors and cultural groups to showcase their traditions and customs.
* Diverse Activities: Include a variety of cultural performances, food stalls, and interactive booths to reflect the multicultural nature of the student body.
Strategy 3: Strengthen Community Partnerships
Actions:
* Engage Community Organizations: Partner with local organizations to provide resources and cultural expertise.
* Seek Sponsorships: Obtain support from local businesses to enhance the event.
* Foster Long-Term Relationships: Build lasting relationships with community partners to support future events.
Strategy 4: Improve Institutional Reputation
Actions:
* Highlight the Festival: Promote the International Festival in university marketing and promotional materials.
* Showcase Success: Use social media and university platforms to highlight the event’s success and impact.
* Publish Testimonials: Gather and share testimonials from participants and partners to demonstrate the festival’s value.
Strategy 5: Ensure Sustainable Growth
Actions:
* Start Small: Begin with a manageable event size and gradually expand based on feedback and success.
* Continuous Improvement: Implement a process to refine the event each year based on participant feedback.
* Data Analysis: Collect and analyze data on student engagement and satisfaction to inform future planning.
By focusing on these strategic priorities and implementing the outlined actions, Iona University can effectively enhance student engagement, promote cultural awareness, strengthen community ties, improve its institutional reputation, promote international cooperation between companies and ensure the sustainable growth of the International Festival.
<br /></div>'''Strategic Priorities 2023'''