User:Takeshi.kato.b4

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Name Takeshi Kato School Tohoku University Department Graduate School of Engineering Country Japan

Bio

Your Bio

My current responsibility at Tohoku University: 1. Business Incubation Program (BIP) based on GAP fund for starting up company 2. Entrepreneurship and Intrapreneurship education with business planning process

Vision for entrepreneurship education under “EARTH on EDGE” consortium: Cultivate talented entrepreneurs who create (1) new industries originated from regional characteristics and from global market-in strategy, (2) vitalize local communities in order to tackle with social problems Japan faces such as population decline, aging society, prolonged economic stagnant and environmental issues

Objective of Entrepreneurship and Intrapreneurship education program: To study the qualification process by visiting potential laboratories and developing “seeds” to applying Business Incubation Program (BIP) based on GAP bund for startup companies with business planning process.

My carrier history: A marketing professional with over 20 years of increasingly diversified experience and responsibilities encompassing, market research, needs research, product marketing, project management, business development and others, with some of the most respected foreign companies.

Achieved to start up the venture business with computer science technologies at University and contributed to start business & project in many technology applications, digital communication, image sensor, semiconductor, computer logic circuit, cloud technologies and biometric authentication.

Researched for opportunities to start up business, project and contributed business segmentation by market segmentation analysis and research of customer unmet needs. - Powerfully strategic market research activities for 50 key customers visit to make potential

business segments. Contributed to lead wireless communication project as top priority. 

- Extensive experience in unmet needs analysis and research, effectively applying findings

to specific projects with 40 customers in 8 counties for new product design.

- Conduct market research to qualify customer’s unmet needs based by visiting 20-target

customers and business analysis to start up business, start design of platform for Cloud solution. 

- Conducted market research to qualify customer’s unmet needs and solution development based on customer needs with the professor and lecturer in Computer Science at the university in Tangier, Morocco. - Started up business with IT could technology solution. - Start OEM business for biometric authentication application after technology research. - Start up new business with Hewlett-Packard (Agilent Technologies) planning methods and contributed business plan, execution and project management. - Market research with customer visit for IC tester of image sensor business and lead project management. Achieved sales outstanding performance from new account.

Achievements

List of your Achievements

Start-up business in U.S. and Morocco : 2006 – 2015

Start up IT solution provider for software security management by cloud technology ・Establishing new business in U.S. and new development office in Morocco with CEO. ・Solution development based on customer needs with the professor and lecturer in Computer Science at the university in Tangier, Morocco. ・Got suggestions for receiving VC and Angels' funding in Silicon Valley at Stanford University.

Business development management : ・Implementation for Business development, Channel management, Account management ・Contribution to marketing education for process management in sales and development team. ・Negotiated the contract with channel partners and managed solution training. ・Successfully planned and launched software security management business.

Project management in Tangier, Morocco: ・Solution positioning in competitive market, Beta site progress with customer, Project management. ・Conducted market research to qualify customer’s unmet needs based on Blue Ocean strategy by visiting 20 target customers.

Tektronix Japan Ltd. : 2005 – 2006

Market Specialist for Signal Source Product Line ・Market research, Business Development, Sales Training, Seminar for logic signal source (Serial

 ATA, HDMI ) for computer & server application. 

・Extensive experience in unmet needs analysis and research, effectively applying findings to specific projects with 40 customer sites in 8 counties.

Oce-Japan Corporation. : 2004 – 2005

・Product Manager of the professional printer business. ・Displayed strong leadership for trade shows to verify potential customer and contributed to the awareness improvement. ・Designed and implemented sales training for sales team at the headquarter in Netherlands. ・Implemented plan of the 40 customers’ business tour to the Oce trade show at Munich, Germany ・Effective training of printing workflow, deal management process, product knowledge, competitive advantage.

Agilent Technologies Japan, Ltd. (Formerly Hewlett-Packard Japan, Ltd.) 1990 – 2003

Business Development Management at SOC Business Unit New Product Generation Project Leader, Project Management Product Line Marketing Manager, Japan Marketing Center

Business Development Management of SOC (Silicon On Chip) IC Tester for Asian-Pacific Region (Taiwan, Korea, Singapore, Malaysia and China) at Consumer Wireless Semiconductor Test Division, at Boblingen in Germany and at Santa Rosa in U.S.A.

・Strong business development implementation for wireless, consumer semiconductor applications

 such as mobile phone with base band, IF,RF chip, image sensor, digital TV, flat panel display, set  
 top box, digital visual interface and PC graphic chips. 

・Developed and implemented business development strategy to maximize sales goal with sales team managers in Asian region. ・Successfully business visit to Taiwan Test Houses to verify forecasting and contributed to close deals. ・Establish the information network for development and manufacturing of devices in Design House & Test House, Sub Contract Manufacturing model, with global sales teams.

New Product Generation Project Leader

Project Management for LAN/CMOS image sensor at Digital Consumer Semiconductor Test Division. ・Product marketing, Market research, Market positioning and Competitive analysis for LAN/CMOS

image sensor device market. 

・Pulled together and managed all aspects of new product generation project through to completion with project members (from research & development, application engineering, support, finance, manufacturing and procurement functions). ・Conducted strategic analysis of customer needs, SWOT analysis, positioning in competitive market, vision statement for new solution and forecasting for SOC semiconductor business. ・Market research with customer visit for image sensor business in Japan, Taiwan, U.S. and U.K.

Product Line Marketing Manager for Japanese Market

Product Line Manager at Japan Marketing Center ・Took responsibility for new product introduction and sales promotion programs for solution from

 US divisions

・Responsibility for new product launch, market research, pricing, sales promotion with Marcom for 7 divisions in. U.S. ・Powerfully strategic market research activities for 50 key customers visit to make potential business segments based on Crossing the Chasm strategy. ・Strong feedback of customer requirement to U.S. division and proposed to focus on digital wireless market with top priority for firmware enhancement. ・Involve R&D team in U.S. division and lead feasibility studies by beta-site with Labs to maximize customers’ satisfaction.

Awards and recognitions:

List of your Awards & Recognitions Business & MARKETING AWARD

• Excellent Business Performance: Hewlett Packard Lake Stevens Instrument Division
• Top 10 Field Champion: Hewlett Packard Electro Measurement Division

Social media profiles

https://www.linkedin.com/in/takeshi-k-a077741/