USC is home to many centers of innovation, including the USC Stevens Institute for Innovation, the USC Lloyd Grief Center for Entrepreneurial Studies, the USC Viterbi Student Innovation Institute, the USC Annenberg Digital Innovation Lab, and more. With the inception of the latest USC Jimmy Iovine & Young Academy, USC is pushing the boundary of innovation in the arts, business, and technology industries. We hope this can extend to all the other USC schools as well.
= <br/>'''Project Pitch Video'''Student Priorities<br/> =
[insert YouTube link]== '''Focus #1 - Strengthen the relationship between USC alumni and students, especially in careers of entrepreneurship and innovation''' ==
USC prides itself on having a strong alumni network, and as students, we’ve all been told that reaching out to alumni is a great way to network and build relationships. Especially in the world of entrepreneurship and innovation, having a support system and mentors is crucial for success. Thus, we want to help bridge the gap between alumni and students and work with the Alumni Network (Alumni Society / Society53) on campus.
Alumni also will have the opportunity to listen to aspiring entrepreneurs and support in their ideas. We envision either a panel of alumni speaking to students on campus or coming to judge potential design springs and conferences held on campus.
= Student Priorities<br/> = '''Focus #2 - Improve USC spring admit and transfer student university integration.''' ==
== '''Focus #1 - Create From speaking with fellow classmates who are either spring admit students or transfer students, their one comment on how USC can improve often resolves to their own welcoming experience (or lack thereof). Fall admitted students go through a product thinking major, minorseries of activities and special welcoming events that best integrate them into the student body and onto campus. The later admitted students however experience prejudice as to their time of admission, and are not readily provided for or course for students accommodated in onboarding to learn moreUSC.''' ==
USC has so many resources in innovation, design, engineering, business, and entrepreneurship, but it lacks We should create a centralized program series of thought for USC student-led mini-families or “pods” with new students from all over the university meeting other new students interested in pursuing product design and visiting LA together or product development as a wholerelying on each other for advice. Product design should not These could be limited to mechanical engineering design principles. In fact, I think organized each semester for transfer students that product design has a much more anthropological aspect that we tend to forget about. The mixture of understanding how to design for a user come in the fall and what to design for a user would make a Product Design majorspring, minor, or at least a new course at USC highly beneficial and will definitely accommodate spring admits in the spring. Being able to bond with other students.<br/>This program could be modeled after existing Product Design courses in similar situations as themselves can already alleviate the US, such as Stanford’s, but take a more business pressure of entering college alone and human-centric approach to with the process challenge of product conceptionmaking new friends. Maybe it This could even be called Product Conception.<br/>I expect the major path to draw knowledge from the following schools at USCeasily introduced during transfer student orientations, and to provide students with the relative skills mentioned belowwhere we can develop a tailored orientation program facilitated by peers that cover important aspects of their new school such as:
*Roski School of Art**Visual design, 3D modeling, art theory for aesthetic product design*Annenberg School of Communication**How we perceive products in the media and what cultural backstory influences their success. The role of communication in influencing a product’s development.*Viterbi School of Engineering**Engineering and CS fundamentals for structural systems design and essential software architecture principles, object-oriented design*Dornsife College of Letters, Arts, and Sciences**Anthropology lessons and insights on human reasoning and human value**Cognitive science Introduction to understand human cognition and reasoning*Marshall School of Business**How to design a product for the market and assess feasibility*Lloyd Grief Center for Entrpreneurial Studies**Understanding what makes a product successful entrepreneurially*USC School of Architecture**Maybe some indication of product through architecture*Visual arts components**USC School of Cinematic Arts**USC Thornton School of Music**USC Kaufman School of Dance**What makes art or the entertainment industries essential to product design and vice versa?campus culture
<br/>I’m sure we could incorporate more schools, and have this major be as interdisciplinary as possible. It’s important to emphasize Human-centric design and how the typical user in each industry is different and has different values.Transfer Credits
== '''Focus #2 - Improve USC spring admit and transfer student university integration.''' == From speaking with fellow classmates who are either spring admit students or transfer students, their one comment on how USC can improve often resolves to their own welcoming experience (or lack thereof). Fall admitted students go through a series of activities and special welcoming events that best integrate them into the student body and onto campus. The later admitted students however experience prejudice as to their time of admission, and are not readily provided for or accommodated in onboarding to USC.Work opportunities
We should create a series of USC student-led mini-families or “pods” with new students from all over the university meeting other new students and visiting LA together or relying on each other for advice. These could be organized each semester for transfer students that come in the fall and spring, and will definitely accommodate spring admits in the spring. Being able to bond with other students in similar situations as themselves can already alleviate the pressure of entering college alone and with the challenge of making new friends.Financial aid
== '''Focus #3 - Foster better entertainment entrepreneurship activitiesSpread entrepreneurial thought across campus to different students (from varying backgrounds and majors)''' ==
USC has so many entertainment industry resourcesOur goal is to break down the idea of entrepreneurship to be more approachable and accessible, but lacks in entertainment entrepreneurship. The introduction especially for students outside of the new SCA Entertainment Industry minorMarshall School of Business. As students who come from diverse backgrounds and schools, our hope is more individuals realize that design thinking and the existence problem solving can be applied to any field of the Business Administration (Cinematic Arts) major here at USC students. We want to empower students to take want they are stepping stones in the right direction (also the Game Entrepreneurism minor in SCA), but there lacks similar resources in the USC Thornton School of Music passionate about and the USC Kaufman School of Dancebecome “entrepreneurs”.
I’ve reached out to initiate a partnership between We realize that not every person at USC has the resources and The Black Listsupport they need to actually fully ideate, prototype, a prominent script database exclusively open and execute their ideas and that leads into another focus of ours -- the educate students. This will be in succession to industry members us being able to outreach and screenwritersspeak to these diverse groups.
I will continue to better understand what types of student organizations or industry partnership or events could help USC entertainment == '''Focus #4 - Educate students become more entrepreneurially active.and provide resources about the design thinking process''' ==
== '''Focus #4 Design thinking is a human- Organize another TEDx USC experience centered approach to learning, collaboration, and problem solving that begins with developing empathy for those facing a particular challenge. In practice, design thinking serves as a structured framework that highlights our school’s strengths helps us to define problems, empathize with others to gather information, develop prototypes of possible solutions, and partners with local startupshone those prototypes through multiple iterations until they have generated a viable solution to the challenge at hand.''' ==
We need to organize another TEDx event for USC that brings the best of USC’s schools and students Design thinking can be flexibly implemented; encouraging a bias towards action and introduces them to the brilliant industry members leading change in our local LA startups, companies, and research centers. By bridging the gap between academia and industrybecause of its nature regarding rapid prototyping, we could hopefully inspire students frees up practitioners to invest in thinking about embrace the application notion of their studies failing forward as it is alright to the future of our industry and workforcemake mistakes - that’s where breakthrough ideas are born.
I’m excited to start working on this and to start interacting with =Related Links=[http://universityinnovation.org/wiki/University_of_Southern_California University officials to better understand how we can organize our existing resources into a more relevant and coherent major for product-focused individuals in various disciplines.of Southern California Page]
[http://universityinnovation.org/wiki/University_of_Southern_California_Student_Priorities University of Southern California Student Priorities Page]
[[Laura Gouillon]]
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