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= <br/> =
= Strategy #1: Perceived - Bettering Speaker SeriesInspiring Students to Take Part<br/> =
Following are an array of strategies that will fully address Gap #1 over a 2-3 year period:
== Tactic Step #1: Outreach group, Logistics group, Exploring New Marketing Group Channels for Content ==
*Description: Get three different groups on campus that The current Invent Penn State marketing channels are concentrating on promoting entrepreneurship on campus. By splitting them up into committeesgood at keeping students engaged, it easier to mark progress. The however we think that we need different outreach group would be responsible for reaching out channels if we truly want to alumni make our ideas a success and businesses, interviewing them, convincing them to speak at PSU, and knowing their availability. The logistics group would be responsible for all PSU-backend things, such grow the ecosystem as booking rooms, finding PSU availability, and confirming dates and times with speakers. The marketing group would be responsible for marketing the speakers to students to increase involvementwhole. Each committee will have a head who is responsible for making sure that work gets done in a timely manner. *Team Leader:Some ideas: Entrepreneurship Speaker Overall*Milestones: Postering Campaign (our poster prototypes worked well)*Find interested students 2/13Pitching at Student Organizations*Make committess 3/13Banners?*Get a lineup of speakers 6/13Pushing students to join the existing mailing list*Start speaker series 10/13Innoblue Website
== Tactic Step #2: Department Board Alumni Centered Content ==
*Description: One faculty member and one student We want to take stories from each department will sit on a boad to inform the other departments regarding all entrepreneurial activities including, but not limited toinspirational entreprenuerial alumni, speakers. Then it can be decided whether that speaker coud also visit another department, or if they could hold a meet and greet share them with a few exisiting studentsin an easily accesible format.*Team Leader:: Department Outreach*Milestones: *Find department heads who are interestedWe hope that by showing students what their predeccesors have accomplished, and inform it may inspire them to take a leap of the board 12/13*Get department head faith in to suggest a faculty, who entreprenuership. We will then suggest a student 2/13*Hold first meeting 3/13dispurse this information through the above marketing channels.
= Strategy #2: Applied: Bettering Innovation Spaces and CommunicationCreating a Buzzing Culture of I&E around Campus<br/> =
Following are an array of strategies that will fully address Gap #2 over a 2-3 year period:
== Primary Tactic #1: Building Two Innovation Spaces Increasing VC Presence ==
*Description: By building two innovation spaces We have noticed that many of the US Entreprenuership hubs have a booming VC environment to foster two different type of accompany the growing businesses. Our hope, is that by increasing visits from major VC partners/companies, students we will want enable more local/university based startups to venture more into entrepreneurshipflorish. For a service based business, the innovation space should be built This will in the business school. For turn increase our reputation as a product based business, the innovation space should be built in the engineering or IST school. The product based innovation space should include woodwork startup university and manufacturing machineryattract more VCs.*Team Leader:Ideas: TBD*MilestonesInvestor Bus Tours like [https: *Talk to department heads/president /www.events.revolution.com/ Rise of university 12/13the Rest]*Get student, faculty Elevating the few VC firms that are present at Penn State: 1855 Capital and alumni support 3/14Contrary Capital*Find donors 6/14*Construct a plan with heads of the university 10/14Work to increase Contrary Capital's presence on campus
== Secondary Tactic #2: Local Career Fair Changing the Rules ==
*Description: Hold Penn State currently has a career fair for local businesses and students interested in working during schoolrule that no revenue generating business can be started or operated on campus. This allows students If we want to take our ecosystem to interact with entrepreneurs during the school yearnext level, that is something that will really need to change. *Team Leader:: Mridul Bhandari*Milestones: *Get businesses involved 9/13*Inform students 10/13*Test run 11/13*Create a sustainable plan 1/14
== Tactic Strategy #3: Hosting Start-up/Entrepreneurial Section at Penn State's Career Fair =Increasing Entry Point Quality and Visibility =
= Impact =Tactic #1: Creating a Checklist ==<div style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-size: 12pt; font-family: Calibri, Arial, Helvetica, sans-serif;"><br/></div><div style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-size: 12pt; font-family: Calibri, Arial, Helvetica, sans-serif;">Description: We are hoping to create a small and easy to use checklist for Freshmen to use to explore the I&E ecosystem. We want to include this resource in the NSO materials that accepted students receive when they first arrive on campus. The checklist will be a simple flyer with little tasks that students can accomplish to "get their feet wet" in the ecosystem.<br/></div><div style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-size: 12pt; font-family: Calibri, Arial, Helvetica, sans-serif;"><br/></div>== Tactic #2: Spend A Summer Day ==<div style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-size: 12pt; font-family: Calibri, Arial, Helvetica, sans-serif;"><br/></div><div style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-size: 12pt; font-family: Calibri, Arial, Helvetica, sans-serif;">Description: The university has a "Spend A Summer Day" program that allows prospective students to explore academic disciplines or colleges that they may be interested in at Penn State. Given that Invent Penn State as nearly as many facets as a college, we believe that we can create an information session that students can attend which allows them to get a taste for the PSU I&E resources. Additionally, students voluntarily sign up for these session, which means we would be getting in front of the interested demographic.</div><div><br/></div>
[[Mridul Bhandari]]
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[[Category:Pennsylvania_State_University]]
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