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= OVERVIEW =
Dalhousie Entrepreneurship Society (D.E.S.) has done tremendous work in the short amount of time they have had since the society was created. Most of the activities and events that we will host will be under D.E.S. because it will give us the platform and power to be in touch with students who have shown some interest in E&I. The D.E.S. will be our main hub that will allow us to get funding and reach the maximum number of students, stakeholder and investors. Our main goal this year is to get increased involvement from students, and for that, we need some funding to be able to bring value to them where they will have the incentive to join our society and take part in our activities.
= Strategy #1 - Connecting Engineering Students with the rest of the campus =
We are very pleased with the initiative from the university and the province to create the Innovation Hub (IDEA Building) which is a multipurpose building on Sexton Campus. As University Fellow candidates, we fully support this initiative and are willing to help to further promote it as well as help with information interviews, planning and further ideation on its programs and events.
== Tactic no.1: Engineering Connect (E-Connect) Future Plans for Events in the IDEA Project Building == Once the IDEA Building is complete, we wish to utilise some of the collaborative spaces that it will entail to run design workshops and entrepreneurship events out of it. By doing so, we prioritise the access of engineering students, whose campus on which the building will be located, while at the same time including students from all Dalhousie campuses. This will be a great way to promote cross-faculty, and even moreso cross-campus collaboration and innovation.
= Strategy #2 - Dalhousie Entrepreneurship Society (D.E.S.) =
In addition, we are currently in the process of creating new By-Laws and a more comprehensive Constitution to enable us fully establish ourselves as the leading student-led organization promoting Entrepreneurship and Innovation on Campus and help us seek further funding opportunities.
== Tactic no.4: Creation of a unified informational system about D.E.S. events via Facebook ==
We would like to create a Facebook group to complement the current Facebook page that exists for the D.E.S. A Facebook group would allow for a more active D.E.S. online community, that could respond to announcements with feedback and start new discussion threads and ideas.
= Strategy #3 - Co-curricular Record (Design Thinking & Lean Methodology) =
By allowing students to specify their roles for the specified events, workshops, contests, projects etc. in the co-curricular record will build the desire of wanting to engage more and be a part of something. This way students can have an attachment to the event, workshop etc. they took a part in.
== Tactic no.1: Hosting regular workshops Strategy #4 – Rethinking the Collider and hackathons in order to get students more informed and engaged about E&I =other entrepreneurship spaces on campus =
== Tactic no.21: Build a design thinking corner Hosting regular workshops and hackathons in the collider space order to get students more informed and engaged about E&I ==
== Tactic no.32: Promote the Collider as more of a specifically entrepreneurial space or modify an existing space ==
We wish to transform the Collider (or modify a new existing space) into a more entrepeneurship and innovation-oriented space. We will do this by physically transforming the room, "theming" it with entrepreneurship and innovation inspirational quotes on the wall, etc. We also wish to have regular walk-in times every week, when students can come in and work on their own entrepreneurial ideas in the space. We wish to have a posted professor or other university staff with experience in entrepreneurship present during these times to answer any questions that students may have about startups, and provide help on specific issues should students need it. We also wish to enable students to use physical office/home supplies to create their prototypes right in the collider/other space during the workshops, events, or contests. This will allow students to create a physical prototype and get one step closer to the final product.
= Strategy #5 – Hold More Student-Lead Hackathons on a Regular Basis =
We decided to call all the students around all four campuses into action! Sending out emails, hanging posters on the walls, creating social media invitations etc. We are dedicated to grab the attention of students in different faculties. We want to show students that E&I isn't only for engineering and business students.
= Strategy #6 - Encouraging Cross-Faculty Understanding and Shared Experience =
In order to enchance enhance the interaction between students across faculties, we aim to launch a class-exchange system where they can take the classes with students from other faculties in a monthlly monthly basis. The way how it works is that some specific classes from each faculty would offer up to 10 students per month, to voluntarily take a part in the class. The potential outcomes of this system would let students walk into the shoes of others in terms of academic lives of one to another. In addition to that, they can connect and get to know students from variety of faculty for a greater ability to form a diverse team once they decide to take their innovative ideas and start working on it as entrepreneurs.
== Tactic no.1: Get in touch with stakeholders to ensure the success of exchange system ==
Class exchange initiative deeply relies on the collaborative support and dedication of various stakeholders on campus. To ensure that the initiative will be successfull, the idea should be clearly delivered to the deans and professors. In this regard, we plan to have meetings to receive their feedback on the class exchange system. We believe this would lead for a better continuation by having the prior aggrement and commitment of affiliated stakeholders.
= Strategy #7 - Creation of a Friendly Common Brand across all Entrepreneurship Activities Beginner-Oriented LaunchDAL Sub-brand =
Beginners feel alienated in the status quo with regards to entrepreneurship activities. They have a perception that they do not have the "right stuff", that it is too difficult, that it is reserved only for business majors, etc. In order to fill the gap and correct these misconceptions, we will strive to create friendlier and more approachable branding for all existing and future entrepreneurship activities, as well as simply informative promotion with regards to beginners that will strive for inclusivity and approachability.
This will be a part of a larger marketing/promotional campaign for entrepreneurship events on campus. This campaign will be supplemented by CKDU (university radio) spots, the creation of a unified informational/update system (D.E.S. Facebook group), and other such initiatives.
== Tactic no.1: Get feedback from entrepreneurship beginners on approachability of promotional material ==
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