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[[File:Lean.png|border|left|Lean.png]] <span style="font-size:medium;"><span><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">The Lean Start Up Movement (LSM) is a paradigm shift in product and business development that was introduced by Steve Blank and further popularized by Eric Ries, the author <span style="font-family:arial,helvetica,sans-serif;">of the bestselling book,</span></span>''<span style="font-family:arial,helvetica,sans-serif;">The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses</span>''<span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family:arial,helvetica,sans-serif;">. This concept was initially inspired by the Japanese “lean manufacturing” concepts from the 1980s & 1990s&nbsp;where compa</span>nies would focus on processes that create value - more specifically, features and services that customers are willing to pay for</span>.&nbsp;<span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">By producing utilizing a scientific approach in which minimal viable productsare produced, manufactures were able to bring the product to market quickly and iterate based on the feedback received. This is the core of the lean startup movement: rapid prototyping coupled with extensive analysis</span></span></span><span id="docs-internal-guid-3e452463-827a-5c43-5a25-298f4028195a"><span style="font-size: 15px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap"><span style="font-size:medium;">of</span></span></span><span style="font-size:medium;"><span><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">customer interactions to pinpoint key values and product-market fit.</span></span></span>

 <span style="font-size:medium;"><span style="background-color: transparent; color: rgb(0, 0, 0); font-family: Arial; white-space: pre-wrap;">The Lean Start Up Movement consists in the most efficient way possible to reduce the risk of failure since it is basically an approach for</span></span><span style="background-color: transparent; color: rgb(0, 0, 0); font-family: Arial; font-size: 15px; white-space: pre-wrap;"><span style="font-size:medium;">launching</span></span><span style="font-size:medium;"><span style="background-color: transparent; color: rgb(0, 0, 0); font-family: Arial; white-space: pre-wrap;">new products into the market based on hypotheses that must be tested and validated by scientific experimentation. Therefore, testing the products and their vision regularly helps avoid failure.</span></span>

<span id="docs-internal-guid-3e452463-8281-2660-5329-477918813705"><span style="font-size: 15px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap">[[File:Ries.jpeg|frame|left|Ries, creator of Lean Startup methodology]]Building off ’s methodology on “customer development," the Lean Startup (LS) Movement has since boiled down to a simple mantra: ''Build, Measure, Learn''. The full lean startup methodology has three key phases. Modeled with the business model canvas </span><span style="font-size: 15px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap">in mind, the first step begins with using the canvas to map out and organize business hypotheses. Founders test their theories by bringing minimal viable products to market and use real customer feedback to validate their hunches. Finally, using market insight and agile development methodologies, founders iterate and pivot their way to nirvana (product-market fit). Eric Ries is best known for his contributions to the third and final phase on his approach to agile methodology. The LS framework is one of the first to offer a clear understanding into successful startup development among investors, academics and entrepreneurs.</span></span>

<span style="background-color: transparent; color: rgb(0, 0, 0); font-family: Arial; font-size: 15px; white-space: pre-wrap;">The LSM favors experimentation over elaborate planning and customer feedabck over intuition. Its goal is to create an institution, not just a product. Furthermore, the LSM guides the manager through the production process to ensure the products are fulfilling customers' needs, are sustainable, and attract early adopters who eventually become the customers when the products are launched.</span>

<span style="color:#000000;"><span style="font-size:medium;">Several prominent companies like Intuit and Dropbox have begun to publicly employ the Lean Startup&nbsp;</span></span><span style="color:#000000;"><span style="font-size:medium;">ideas</span></span><span style="color:#000000;"><span style="font-size:medium;">. These principles are also taught in classes at Harvard Business School and are implemented in municipal governments through Code for America.</span></span>

*''How to Build a Startup ''Udacity Course link:&nbsp;[https://www.udacity.com/course/how-to-build-a-startup--ep245[1]]*Website: [https://leanstartup.co/ https://leanstartup.co/]

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