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Tayler Nowak

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Tayler is a first year MS student studying Consumer Behavior and Strategic Innovation at the University of Wisconsin – Madison. She recently received her BS from the University of Wisconsin – Madison in Retailing & Consumer Behavior and Psychology with a certificate in Entrepreneurship. 

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Through her experience in multifaceted areas of research, retail, business development, communication design, and semester in Italy, Tayler discovered a passion for experience design. Her specific interests integrate Human-Centered Design (HCD) in branding, ethnographic research, interactive spaces, and technology-led sustainable fashion efforts. She is a graduate teaching assistant in the School of Human Ecology for courses that focus on experiential learning, leveraging a combination of design thinking and strategic planning to design, prototype, and test solutions to real problems faced by communities, businesses, people, and organizations.  

She aspires to become a better researcher, strategist, and designer in order to use her position to improve curriculum in higher education inspiring others to see the value in creative problem-solving, become a valuable industry asset, and influence social change. You can find her writing, watching crime drama television, or planning her next travel destination in her spare time. | tjnowak@wisc.eduLinkedIn 

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