University Innovation Fellows - User contributions [en]

Fellow:Alexandra Haller

2021-05-01T09:25:59Z

Hallera:

[[File:Alexandra "Alessa" Haller headshot .png|alt=|thumb|407x407px|link=File:Alexandra_%22Alessa%22_Haller_headshot_.png]]
Alexandra “Alessa” Haller is a University Innovation Fellow and a Member of the 2017 Cohort at Susquehanna University (SU) in Selinsgrove, Pennsylvania. Combining her passion for innovation and problem-solving with adaptability and connection-building skills, Alessa hopes to increase sustainable economic development in low and middle-income countries, ultimately fostering diplomatic relationships between governments, NGOs and civil society groups.

Alessa is a dual-degree Master of Science Public Policy and Human Development (Foreign Policy and Development) candidate at the United Nations University-MERIT and Maastricht University School of Governance in the Netherlands. Her studies focus on analyzing critical issues and designing policy recommendations for developing countries using evidence-based policymaking tools geared towards sustainable economic development.

She greatly enjoys working within a three-member team producing weekly newsletters on international development issues for the Office of Development Finance at the Department of State. Her first development experience was as a University Innovation Fellow with Stanford University analyzing landscapes, identifying critical issues, designing solutions, and implementing sustainable programs on campus.

Alessa is extremely interested in a career in international development. She speaks fluent German, conversational Spanish, and Dutch at a beginner level. She holds a Bachelor of Arts in International Studies (Diplomacy) and German, as well as a Bachelor of Arts in Economics (Global Economy and Financial Markets) from Susquehanna University.

For any inquiries, Alessa can be reached at alexandra.m.haller@outlook.com.

'''Related Links:'''
<div>[http://universityinnovation.org/wiki/Susquehanna_University Susquehanna University's Wiki Page ]</div>
[[Category:Student Contributors|Student_Contributor]]
[[Category:Student Contributors]]
[[Category:Susquehanna_University_(2017_Fall_cohort)]]
[[Category:Student_Contributors]]
{{CatTree|Susquehanna_University}}

Fellow:Alexandra Haller

2021-05-01T09:25:39Z

Hallera: Updated my profile.

[[File:Alexandra "Alessa" Haller headshot .png|alt=|thumb|407x407px]]
Alexandra “Alessa” Haller is a University Innovation Fellow and a Member of the 2017 Cohort at Susquehanna University (SU) in Selinsgrove, Pennsylvania. Combining her passion for innovation and problem-solving with adaptability and connection-building skills, Alessa hopes to increase sustainable economic development in low and middle-income countries, ultimately fostering diplomatic relationships between governments, NGOs and civil society groups.
Alessa is a dual-degree Master of Science Public Policy and Human Development (Foreign Policy and Development) candidate at the United Nations University-MERIT and Maastricht University School of Governance in the Netherlands. Her studies focus on analyzing critical issues and designing policy recommendations for developing countries using evidence-based policymaking tools geared towards sustainable economic development.

She greatly enjoys working within a three-member team producing weekly newsletters on international development issues for the Office of Development Finance at the Department of State. Her first development experience was as a University Innovation Fellow with Stanford University analyzing landscapes, identifying critical issues, designing solutions, and implementing sustainable programs on campus.

Alessa is extremely interested in a career in international development. She speaks fluent German, conversational Spanish, and Dutch at a beginner level. She holds a Bachelor of Arts in International Studies (Diplomacy) and German, as well as a Bachelor of Arts in Economics (Global Economy and Financial Markets) from Susquehanna University.

For any inquiries, Alessa can be reached at alexandra.m.haller@outlook.com.

'''Related Links:'''
<div>[http://universityinnovation.org/wiki/Susquehanna_University Susquehanna University's Wiki Page ]</div>
[[Category:Student Contributors|Student_Contributor]]
[[Category:Student Contributors]]
[[Category:Susquehanna_University_(2017_Fall_cohort)]]
[[Category:Student_Contributors]]
{{CatTree|Susquehanna_University}}

File:Alexandra "Alessa" Haller headshot .png

2021-05-01T09:17:27Z

Hallera:

Headshot of Alexandra Haller in the Netherlands

Priorities:Susquehanna University Student Priorities

2017-09-26T22:23:32Z

Hallera:

= '''Overview''' =

----

Susquehanna University is a small liberal arts University in Selinsgrove, Pennsylvania. Susquehanna's motto is to achieve, lead and serve. Susquehanna also allows students to take a step forward, and enter new conversations through our various clubs and organizations, as well as through our Global Opportunities program, which connects students with the world and its various cultures through a study abroad requirement. While there are some opportunities for Innovation and Entrepreneurship (I&E), such as participating in the recently implemented Entrepreneurship & Innovation minor, the university still has lots of room for improvement. 

One of the biggest challenges that Susquehanna faces is the lack of collaboration between the business school and the school of arts and sciences. Students usually feel limited by their departments and associate the words "entrepreneurship" and "innovation" strictly with business. The main objective of our University Innovation Fellows Leadership Circle is to implement more I&E programs on campus and promote interdisciplinary collaboration.
Spring 2015 Pitch: [https://www.youtube.com/watch?v=V6fupPb51eI https://www.youtube.com/watch?v=V6fupPb51eI]Fall 2016 Pitch: [https://www.youtube.com/watch?v=uhbBjd26XYA https://www.youtube.com/watch?v=uhbBjd26XYA]

= Student Priorities =

----

== STRATEGY ONE: DRIVE INNOVATIVE MOMENTUM ==

Raise awareness about innovation and entrepreneurship, and ideas on campus

*Inspire and promote interdisciplinary collaboration through innovative events
**TEDx Susquehanna: Spring 2018
**Pitch Contest: Spring 2018
*Initiate PR campaign in order to involve students in University Innovation Fellows (UIF), innovation on campus and event planning for TEDx and Pitch Contest 
**Focus on entrepreneurship as an interdisciplinary subject
**Grow exposure of the Entrepreneurship & Innovation minor across campus
*Develop continuity plan to have funding established in advance for every semester of UIF to eliminate gaps in fellow classes and create stability and sustainability 
*Identify sources of funding available to students, faculty and staff
**Option for funding for students working with faculty or staff mentors on innovation projects
**Publicize fund including application and award process
**Establish separate pots of funding for students, faculty and staff
*Talk to faculty and students about introducing a Innovation and Entrepreneurship Major
*Discuss with department heads about introducing design courses that fall into different departments

== STRATEGY TWO: DEVELOP MAKERSPACE/CENTER FOR DESIGN, INNOVATION, CREATIVITY AND ENTREPRENEURSHIP ==

Create a physical center for collaboration and innovation at Susquehanna

*Discover exact student needs for components of the space
*Evaluate potential spaces
**Create space where the local community may have access
**Find funding and designate space 
*Utilize as a creative, DIY space where students can gather to create, invent and learn
**Often includes 3D printers, software, electronics, craft and hardware supplies and tools
*Host pop-up classes regarding lean startup, design thinking and more
**Pop-up class highlighting previous successes regarding innovation and entrepreneurship on campus and what made them successful
**“Speed-dating” session between staff, faculty, students and local businesses
*Involve community in the makerspace to collaborate and discover what problems locals need solved
*Bring industries to campus in order to understand current problems
**Identify needs in our region/county/town and collaborate with local partners to innovate
**Engage local businesses to help students see innovation as a process and not necessarily just technology/product based
**Assist nonprofits with communication documents
***Partner with Johnson Center for Civic Engagement and Greek Life to increase service opportunities in this realm

== STRATEGY THREE: STRENGTHEN AND GROW EXPERIENTIAL LEARNING OPPORTUNITIES ==

*Integrate experiential learning into existing curriculum for all students
**Establish at least one experiential course in every academic department
*Partner with Political Science department and interested students, faculty and staff to leverage our role as a large Snyder County employer in order to promote pro-innovation policies in Harrisburg
*Increase student involvement in long-term research (projects lasting at least two semesters)
*Strengthen and expand on offerings and aspects of Susquehanna’s Global Opportunities/Cross Cultural Study Abroad Requirement
**Create mechanism for students studying abroad to contribute to recruiting international students: short-term or degree-seeking
**Establish template for returning GO students who are now inspired to engage with world-wide service or community engagement: “plug and play” into local community
***Additionally, establish template for departing GO students to proactively research volunteer opportunities they will have while abroad/research nonprofits in the area
*Establish a “life-entrepreneurship” type program for first year and sophomore students based on: who am I, where am I going, and how do I get there?
**Focus on values – how to best incorporate values into career path and goals
**Create and sustain a culture of self-efficacy and self-governance, particularly in the residence halls
*Involve students in applied research
**Create an innovative Global Opportunities (GO) Short program tied to a faculty’s research, involving continuous research before and after the trip
**Begin with identifying a problem, then return to solve the problem, and later implement innovative idea abroad

== STRATEGY FOUR: IMPLEMENT INNOVATIVE HEALTH STRATEGIES ==

*Bring movement to students: install walking desks on campus (treadmill with desk attached, enabling students to exercise and study simultaneously)
**Start with a few in the library and/or makerspace, eventually have more in academic buildings
*Increase student input regarding dining/cuisine options through easier feedback mechanism
*Partner with Aramark to increase culinary education events on campus
**Opportunities for students to learn how to cook through Adulting 101-Sessions and Residential Life Community Programs
*Launch color system at dining locations: red, yellow, green for healthiness level of food options to give perspective of ratio of healthy to unhealthy options and encourage healthy behavior

----

= Related links =

Pitch Video, Fall 2016

{{#Widget:Youtube|id=uhbBjd26XYA}}

Pitch Video, Spring 2015

{{#Widget:Youtube|id=V6fupPb51eI}}

[http://universityinnovation.org/wiki/Susquehanna_University_Student_Priorities Susquehanna University Student Priorities]

'''Students:'''

[http://universityinnovation.org/wiki/Ethan_Eastwood Ethan Eastwood]  (Spring 2015)

[http://universityinnovation.org/wiki/Alexis_Gargin Alexis Gargin]  (Spring 2015)

[http://universityinnovation.org/wiki/Pierce_Logan_Perkins Pierce Logan Perkins]  (Spring 2015)

[http://universityinnovation.org/wiki/Tiffany_Richards Tiffany Richards]  (Spring 2015)

[[Hana Feiner|Hana Feiner]] (Fall 2016)

[[Aviel Stein|Aviel Stein]] (Fall 2016)

[[Rachel Tate|Rachel Tate]] (Fall 2016)

[[Alexandra_Haller|Alexandra Haller]] (Fall 2017)

[[DamianMunoz|Damian Munoz ]](Fall 2017)

[[Daniel_Yim|Daniel Yim ]](Fall 2017)

[[Category:Student Priorities|s]]

Priorities:Susquehanna University Student Priorities

2017-09-26T22:21:44Z

Hallera:

= '''Overview''' =

----

Susquehanna University is a small liberal arts University in Selinsgrove, Pennsylvania. Susquehanna's motto is to achieve, lead and serve. Susquehanna also allows students to take a step forward, and enter new conversations through our various clubs and organizations, as well as through our Global Opportunities program, which connects students with the world and its various cultures through a study abroad requirement. While there are some opportunities for Innovation and Entrepreneurship (I&E), such as participating in the recently implemented Entrepreneurship & Innovation minor, the university still has lots of room for improvement. 

One of the biggest challenges that Susquehanna faces is the lack of collaboration between the business school and the school of arts and sciences. Students usually feel limited by their departments and associate the words "entrepreneurship" and "innovation" strictly with business. The main objective of our University Innovation Fellows Leadership Circle is to implement more I&E programs on campus and promote interdisciplinary collaboration.
Spring 2015 Pitch: [https://www.youtube.com/watch?v=V6fupPb51eI https://www.youtube.com/watch?v=V6fupPb51eI]Fall 2016 Pitch: [https://www.youtube.com/watch?v=uhbBjd26XYA https://www.youtube.com/watch?v=uhbBjd26XYA]

= Student Priorities =

----

== STRATEGY ONE: DRIVE INNOVATIVE MOMENTUM ==

Raise awareness about innovation and entrepreneurship, and ideas on campus

*Inspire and promote interdisciplinary collaboration through innovative events
**TEDx Susquehanna: Spring 2018
**Pitch Contest: Spring 2018
*Initiate PR campaign in order to involve students in University Innovation Fellows (UIF), innovation on campus and event planning for TEDx and Pitch Contest 
**Focus on entrepreneurship as an interdisciplinary subject
**Grow exposure of the Entrepreneurship & Innovation minor across campus
*Develop continuity plan to have funding established in advance for every semester of UIF to eliminate gaps in fellow classes and create stability and sustainability 
*Identify sources of funding available to students, faculty and staff
**Option for funding for students working with faculty or staff mentors on innovation projects
**Publicize fund including application and award process
**Establish separate pots of funding for students, faculty and staff

== STRATEGY TWO: DEVELOP MAKERSPACE/CENTER FOR DESIGN, INNOVATION, CREATIVITY AND ENTREPRENEURSHIP ==

Create a physical center for collaboration and innovation at Susquehanna

*Discover exact student needs for components of the space
*Evaluate potential spaces
**Create space where the local community may have access
**Find funding and designate space 
*Utilize as a creative, DIY space where students can gather to create, invent and learn
**Often includes 3D printers, software, electronics, craft and hardware supplies and tools
*Host pop-up classes regarding lean startup, design thinking and more
**Pop-up class highlighting previous successes regarding innovation and entrepreneurship on campus and what made them successful
**“Speed-dating” session between staff, faculty, students and local businesses
*Involve community in the makerspace to collaborate and discover what problems locals need solved
*Bring industries to campus in order to understand current problems
**Identify needs in our region/county/town and collaborate with local partners to innovate
**Engage local businesses to help students see innovation as a process and not necessarily just technology/product based
**Assist nonprofits with communication documents
***Partner with Johnson Center for Civic Engagement and Greek Life to increase service opportunities in this realm

== STRATEGY THREE: STRENGTHEN AND GROW EXPERIENTIAL LEARNING OPPORTUNITIES ==

*Integrate experiential learning into existing curriculum for all students
**Establish at least one experiential course in every academic department
*Partner with Political Science department and interested students, faculty and staff to leverage our role as a large Snyder County employer in order to promote pro-innovation policies in Harrisburg
*Increase student involvement in long-term research (projects lasting at least two semesters)
*Strengthen and expand on offerings and aspects of Susquehanna’s Global Opportunities/Cross Cultural Study Abroad Requirement
**Create mechanism for students studying abroad to contribute to recruiting international students: short-term or degree-seeking
**Establish template for returning GO students who are now inspired to engage with world-wide service or community engagement: “plug and play” into local community
***Additionally, establish template for departing GO students to proactively research volunteer opportunities they will have while abroad/research nonprofits in the area
*Establish a “life-entrepreneurship” type program for first year and sophomore students based on: who am I, where am I going, and how do I get there?
**Focus on values – how to best incorporate values into career path and goals
**Create and sustain a culture of self-efficacy and self-governance, particularly in the residence halls
*Involve students in applied research
**Create an innovative Global Opportunities (GO) Short program tied to a faculty’s research, involving continuous research before and after the trip
**Begin with identifying a problem, then return to solve the problem, and later implement innovative idea abroad

== STRATEGY FOUR: IMPLEMENT INNOVATIVE HEALTH STRATEGIES ==

*Bring movement to students: install walking desks on campus (treadmill with desk attached, enabling students to exercise and study simultaneously)
**Start with a few in the library and/or makerspace, eventually have more in academic buildings
*Increase student input regarding dining/cuisine options through easier feedback mechanism
*Partner with Aramark to increase culinary education events on campus
**Opportunities for students to learn how to cook through Adulting 101-Sessions and Residential Life Community Programs
*Launch color system at dining locations: red, yellow, green for healthiness level of food options to give perspective of ratio of healthy to unhealthy options and encourage healthy behavior

----

= Related links =

Pitch Video, Fall 2016

{{#Widget:Youtube|id=uhbBjd26XYA}}

Pitch Video, Spring 2015

{{#Widget:Youtube|id=V6fupPb51eI}}

[http://universityinnovation.org/wiki/Susquehanna_University_Student_Priorities Susquehanna University Student Priorities]

'''Students:'''

[http://universityinnovation.org/wiki/Ethan_Eastwood Ethan Eastwood]  (Spring 2015)

[http://universityinnovation.org/wiki/Alexis_Gargin Alexis Gargin]  (Spring 2015)

[http://universityinnovation.org/wiki/Pierce_Logan_Perkins Pierce Logan Perkins]  (Spring 2015)

[http://universityinnovation.org/wiki/Tiffany_Richards Tiffany Richards]  (Spring 2015)

[[Hana Feiner|Hana Feiner]] (Fall 2016)

[[Aviel Stein|Aviel Stein]] (Fall 2016)

[[Rachel Tate|Rachel Tate]] (Fall 2016)

[[Alexandra_Haller|Alexandra Haller]] (Fall 2017)

[[DamianMunoz|Damian Munoz ]](Fall 2017)

[[Daniel_Yim|Daniel Yim ]](Fall 2017)

[[Category:Student Priorities|s]]

Priorities:Susquehanna University Student Priorities

2017-09-26T22:18:03Z

Hallera:

= '''Overview''' =

----

Susquehanna University is a small liberal arts University in Selinsgrove, Pennsylvania. Susquehanna's motto is to achieve, lead and serve. Susquehanna also allows students to take a step forward, and enter new conversations through our various clubs and organizations, as well as through our Global Opportunities program, which connects students with the world and its various cultures through a study abroad requirement. While there are some opportunities for Innovation and Entrepreneurship (I&E), such as participating in the recently implemented Entrepreneurship & Innovation minor, the university still has lots of room for improvement. 

One of the biggest challenges that Susquehanna faces is the lack of collaboration between the business school and the school of arts and sciences. Students usually feel limited by their departments and associate the words "entrepreneurship" and "innovation" strictly with business. The main objective of our University Innovation Fellows Leadership Circle is to implement more I&E programs on campus and promote interdisciplinary collaboration.
Spring 2015 Pitch: [https://www.youtube.com/watch?v=V6fupPb51eI https://www.youtube.com/watch?v=V6fupPb51eI]Fall 2016 Pitch: [https://www.youtube.com/watch?v=uhbBjd26XYA https://www.youtube.com/watch?v=uhbBjd26XYA]

= Student Priorities =

----

== STRATEGY ONE: DRIVE INNOVATIVE MOMENTUM ==

Raise awareness about innovation and entrepreneurship, and ideas on campus

*Inspire and promote interdisciplinary collaboration through innovative events
**TEDx Susquehanna: Spring 2018
**Pitch Contest: Spring 2018
*Initiate PR campaign in order to involve students in University Innovation Fellows (UIF), innovation on campus and event planning for TEDx and Pitch Contest 
**Focus on entrepreneurship as an interdisciplinary subject
**Grow exposure of the Entrepreneurship & Innovation minor across campus
*Develop continuity plan to have funding established in advance for every semester of UIF to eliminate gaps in fellow classes and create stability and sustainability 
*Identify sources of funding available to students, faculty and staff
**Option for funding for students working with faculty or staff mentors on innovation projects
**Publicize fund including application and award process
**Establish separate pots of funding for students, faculty and staff

== STRATEGY TWO: DEVELOP MAKERSPACE/CENTER FOR DESIGN, INNOVATION, CREATIVITY AND ENTREPRENEURSHIP ==

Create a physical center for collaboration and innovation at Susquehanna

*Discover exact student needs for components of the space
*Evaluate potential spaces
**Create space where the local community may have access
**Find funding and designate space by May 2017
*Utilize as a creative, DIY space where students can gather to create, invent and learn
**Often includes 3D printers, software, electronics, craft and hardware supplies and tools
*Host pop-up classes regarding lean startup, design thinking and more
**Pop-up class highlighting previous successes regarding innovation and entrepreneurship on campus and what made them successful
**“Speed-dating” session between staff, faculty, students and local businesses
*Involve community in the makerspace to collaborate and discover what problems locals need solved
*Bring industries to campus in order to understand current problems
**Identify needs in our region/county/town and collaborate with local partners to innovate
**Engage local businesses to help students see innovation as a process and not necessarily just technology/product based
**Assist nonprofits with communication documents
***Partner with Johnson Center for Civic Engagement and Greek Life to increase service opportunities in this realm

== STRATEGY THREE: STRENGTHEN AND GROW EXPERIENTIAL LEARNING OPPORTUNITIES ==

*Integrate experiential learning into existing curriculum for all students
**Establish at least one experiential course in every academic department
*Partner with Political Science department and interested students, faculty and staff to leverage our role as a large Snyder County employer in order to promote pro-innovation policies in Harrisburg
*Increase student involvement in long-term research (projects lasting at least two semesters)
*Strengthen and expand on offerings and aspects of Susquehanna’s Global Opportunities/Cross Cultural Study Abroad Requirement
**Create mechanism for students studying abroad to contribute to recruiting international students: short-term or degree-seeking
**Establish template for returning GO students who are now inspired to engage with world-wide service or community engagement: “plug and play” into local community
***Additionally, establish template for departing GO students to proactively research volunteer opportunities they will have while abroad/research nonprofits in the area
*Establish a “life-entrepreneurship” type program for first year and sophomore students based on: who am I, where am I going, and how do I get there?
**Focus on values – how to best incorporate values into career path and goals
**Create and sustain a culture of self-efficacy and self-governance, particularly in the residence halls
*Involve students in applied research
**Create an innovative Global Opportunities (GO) Short program tied to a faculty’s research, involving continuous research before and after the trip
**Begin with identifying a problem, then return to solve the problem, and later implement innovative idea abroad

== STRATEGY FOUR: IMPLEMENT INNOVATIVE HEALTH STRATEGIES ==

*Bring movement to students: install walking desks on campus (treadmill with desk attached, enabling students to exercise and study simultaneously)
**Start with a few in the library and/or makerspace, eventually have more in academic buildings
*Increase student input regarding dining/cuisine options through easier feedback mechanism
*Partner with Aramark to increase culinary education events on campus
**Opportunities for students to learn how to cook through Adulting 101-Sessions and Residential Life Community Programs
*Launch color system at dining locations: red, yellow, green for healthiness level of food options to give perspective of ratio of healthy to unhealthy options and encourage healthy behavior

----

= Related links =

Pitch Video, Fall 2016

{{#Widget:Youtube|id=uhbBjd26XYA}}

Pitch Video, Spring 2015

{{#Widget:Youtube|id=V6fupPb51eI}}

[http://universityinnovation.org/wiki/Susquehanna_University_Student_Priorities Susquehanna University Student Priorities]

'''Students:'''

[http://universityinnovation.org/wiki/Ethan_Eastwood Ethan Eastwood]  (Spring 2015)

[http://universityinnovation.org/wiki/Alexis_Gargin Alexis Gargin]  (Spring 2015)

[http://universityinnovation.org/wiki/Pierce_Logan_Perkins Pierce Logan Perkins]  (Spring 2015)

[http://universityinnovation.org/wiki/Tiffany_Richards Tiffany Richards]  (Spring 2015)

[[Hana Feiner|Hana Feiner]] (Fall 2016)

[[Aviel Stein|Aviel Stein]] (Fall 2016)

[[Rachel Tate|Rachel Tate]] (Fall 2016)

[[Alexandra_Haller|Alexandra Haller]] (Fall 2017)

[[DamianMunoz|Damian Munoz ]](Fall 2017)

[[Daniel_Yim|Daniel Yim ]](Fall 2017)

[[Category:Student Priorities|s]]

Priorities:Susquehanna University Student Priorities

2017-09-26T22:14:09Z

Hallera:

= '''Overview''' =

----

Susquehanna University is a small liberal arts University in Selinsgrove, Pennsylvania. Susquehanna's motto is to achieve, lead and serve. Susquehanna also allows students to take a step forward, and enter new conversations through our various clubs and organizations, as well as through our Global Opportunities program, which connects students with the world and its various cultures through a study abroad requirement. While there are some opportunities for Innovation and Entrepreneurship (I&E), such as participating in the recently implemented Entrepreneurship & Innovation minor, the university still has lots of room for improvement. 

One of the biggest challenges that Susquehanna faces is the lack of collaboration between the business school and the school of arts and sciences. Students usually feel limited by their departments and associate the words "entrepreneurship" and "innovation" strictly with business. The main objective of our University Innovation Fellows Leadership Circle is to implement more I&E programs on campus and promote interdisciplinary collaboration.
Spring 2015 Pitch: [https://www.youtube.com/watch?v=V6fupPb51eI https://www.youtube.com/watch?v=V6fupPb51eI]Fall 2016 Pitch: [https://www.youtube.com/watch?v=uhbBjd26XYA https://www.youtube.com/watch?v=uhbBjd26XYA]

= Student Priorities =

----

== STRATEGY ONE: DRIVE INNOVATIVE MOMENTUM ==

Raise awareness about innovation and entrepreneurship, and ideas on campus

*Inspire and promote interdisciplinary collaboration through innovative events
**TEDx Susquehanna: Spring 2018
**Pitch Contest: Spring 2018
*Initiate PR campaign in order to involve students in University Innovation Fellows (UIF), innovation on campus and event planning for TEDx and Pitch Contest 
**Focus on entrepreneurship as an interdisciplinary subject
**Grow exposure of the Entrepreneurship & Innovation minor across campus
*Develop continuity plan to have funding established in advance for every semester of UIF to eliminate gaps in fellow classes and create stability and sustainability 
*Identify sources of funding available to students, faculty and staff
**Option for funding for students working with faculty or staff mentors on innovation projects
**Publicize fund including application and award process
**Establish separate pots of funding for students, faculty and staff

== STRATEGY TWO: DEVELOP MAKERSPACE/CENTER FOR DESIGN, INNOVATION, CREATIVITY AND ENTREPRENEURSHIP ==

Create a physical center for collaboration and innovation at Susquehanna

*Discover exact student needs for components of the space
*Evaluate potential spaces
**Create space where the local community may have access
**Find funding and designate space by May 2017
*Utilize as a creative, DIY space where students can gather to create, invent and learn
**Often includes 3D printers, software, electronics, craft and hardware supplies and tools
*Host pop-up classes regarding lean startup, design thinking and more
**Pop-up class highlighting previous successes regarding innovation and entrepreneurship on campus and what made them successful
**“Speed-dating” session between staff, faculty, students and local businesses
*Involve community in the makerspace to collaborate and discover what problems locals need solved
*Bring industries to campus in order to understand current problems
**Identify needs in our region/county/town and collaborate with local partners to innovate
**Engage local businesses to help students see innovation as a process and not necessarily just technology/product based
**Assist nonprofits with communication documents
***Partner with Johnson Center for Civic Engagement and Greek Life to increase service opportunities in this realm

== STRATEGY THREE: STRENGTHEN AND GROW EXPERIENTIAL LEARNING OPPORTUNITIES ==

*Integrate experiential learning into existing curriculum for all students
**Establish at least one experiential course in every academic department
*Partner with Political Science department and interested students, faculty and staff to leverage our role as a large Snyder County employer in order to promote pro-innovation policies in Harrisburg
*Increase student involvement in long-term research (projects lasting at least two semesters)
*Strengthen and expand on offerings and aspects of Susquehanna’s Global Opportunities/Cross Cultural Study Abroad Requirement
**Create mechanism for students studying abroad to contribute to recruiting international students: short-term or degree-seeking
**Establish template for returning GO students who are now inspired to engage with world-wide service or community engagement: “plug and play” into local community
***Additionally, establish template for departing GO students to proactively research volunteer opportunities they will have while abroad/research nonprofits in the area
*Establish a “life-entrepreneurship” type program for first year and sophomore students based on: who am I, where am I going, and how do I get there?
**Focus on values – how to best incorporate values into career path and goals
**Create and sustain a culture of self-efficacy and self-governance, particularly in the residence halls
*Involve students in applied research
**Create an innovative Global Opportunities (GO) Short program tied to a faculty’s research, involving continuous research before and after the trip
**Begin with identifying a problem, then return to solve the problem, and later implement innovative idea abroad

== STRATEGY FOUR: IMPLEMENT INNOVATIVE HEALTH STRATEGIES ==

*Bring movement to students: install walking desks on campus (treadmill with desk attached, enabling students to exercise and study simultaneously)
**Start with a few in the library and/or makerspace, eventually have more in academic buildings
*Increase student input regarding dining/cuisine options through easier feedback mechanism
*Partner with Aramark to increase culinary education events on campus
**Opportunities for students to learn how to cook through Adulting 101-Sessions and Residential Life Community Programs
*Launch color system at dining locations: red, yellow, green for healthiness level of food options to give perspective of ratio of healthy to unhealthy options and encourage healthy behavior

----

= Related links =

Pitch Video, Fall 2016

{{#Widget:Youtube|id=uhbBjd26XYA}}

Pitch Video, Spring 2015

{{#Widget:Youtube|id=V6fupPb51eI}}

[http://universityinnovation.org/wiki/Susquehanna_University_Student_Priorities Susquehanna University Student Priorities]

'''Students:'''

[http://universityinnovation.org/wiki/Ethan_Eastwood Ethan Eastwood]  (Spring 2015)

[http://universityinnovation.org/wiki/Alexis_Gargin Alexis Gargin]  (Spring 2015)

[http://universityinnovation.org/wiki/Pierce_Logan_Perkins Pierce Logan Perkins]  (Spring 2015)

[http://universityinnovation.org/wiki/Tiffany_Richards Tiffany Richards]  (Spring 2015)

[[Hana Feiner|Hana Feiner]] (Fall 2016)

[[Aviel Stein|Aviel Stein]] (Fall 2016)

[[Rachel Tate|Rachel Tate]] (Fall 2016)

[[Category:Student Priorities|s]]

Priorities:Susquehanna University Student Priorities

2017-09-26T22:12:45Z

Hallera:

= '''Overview''' =

----

Susquehanna University is a small liberal arts University in Selinsgrove, Pennsylvania. Susquehanna's motto is to achieve, lead and serve. Susquehanna also allows students to take a step forward, and enter new conversations through our various clubs and organizations, as well as through our Global Opportunities program, which connects students with the world and its various cultures through a study abroad requirement. While there are some opportunities for Innovation and Entrepreneurship (I&E), such as participating in the recently implemented Entrepreneurship & Innovation minor, the university still has lots of room for improvement. 

One of the biggest challenges that Susquehanna faces is the lack of collaboration between the business school and the school of arts and sciences. Students usually feel limited by their departments and associate the words "entrepreneurship" and "innovation" strictly with business. The main objective of our University Innovation Fellows Leadership Circle is to implement more I&E programs on campus and promote interdisciplinary collaboration.
Spring 2015 Pitch: [https://www.youtube.com/watch?v=V6fupPb51eI https://www.youtube.com/watch?v=V6fupPb51eI]Fall 2016 Pitch: [https://www.youtube.com/watch?v=uhbBjd26XYA https://www.youtube.com/watch?v=uhbBjd26XYA]

= Student Priorities =

----

== STRATEGY ONE: DRIVE INNOVATIVE MOMENTUM ==

Raise awareness about innovation and entrepreneurship, and ideas on campus

*Inspire and promote interdisciplinary collaboration through innovative events
**TEDx Susquehanna: Spring 2018
**Pitch Contest: Spring 2018
*Initiate PR campaign in order to involve students in University Innovation Fellows (UIF), innovation on campus and event planning for TEDx and Pitch Contest 
**Focus on entrepreneurship as an interdisciplinary subject
**Grow exposure of the Entrepreneurship & Innovation minor across campus
*Develop continuity plan to have funding established in advance for every semester of UIF to eliminate gaps in fellow classes and create stability and sustainability 
*Identify sources of funding available to students, faculty and staff
**Option for funding for students working with faculty or staff mentors on innovation projects
**Publicize fund including application and award process
**Establish separate pots of funding for students, faculty and staff

== STRATEGY TWO: DEVELOP MAKERSPACE/CENTER FOR DESIGN, INNOVATION, CREATIVITY AND ENTREPRENEURSHIP ==

Create a physical center for collaboration and innovation at Susquehanna

*Discover exact student needs for components of the space
*Evaluate potential spaces
**Create space where the local community may have access
**Find funding and designate space by May 2017
*Utilize as a creative, DIY space where students can gather to create, invent and learn
**Often includes 3D printers, software, electronics, craft and hardware supplies and tools
*Host pop-up classes regarding lean startup, design thinking and more
**Pop-up class highlighting previous successes regarding innovation and entrepreneurship on campus and what made them successful
**“Speed-dating” session between staff, faculty, students and local businesses
*Involve community in the makerspace to collaborate and discover what problems locals need solved
*Bring industries to campus in order to understand current problems
**Identify needs in our region/county/town and collaborate with local partners to innovate
**Engage local businesses to help students see innovation as a process and not necessarily just technology/product based
**Assist nonprofits with communication documents
***Partner with Johnson Center for Civic Engagement and Greek Life to increase service opportunities in this realm

== STRATEGY THREE: STRENGTHEN AND GROW EXPERIENTIAL LEARNING OPPORTUNITIES ==

*Integrate experiential learning into existing curriculum for all students
**Establish at least one experiential course in every academic department
*Partner with Political Science department and interested students, faculty and staff to leverage our role as a large Snyder County employer in order to promote pro-innovation policies in Harrisburg
*Increase student involvement in long-term research (projects lasting at least two semesters)
*Strengthen and expand on offerings and aspects of Susquehanna’s Global Opportunities/Cross Cultural Study Abroad Requirement
**Create mechanism for students studying abroad to contribute to recruiting international students: short-term or degree-seeking
**Establish template for returning GO students who are now inspired to engage with world-wide service or community engagement: “plug and play” into local community
***Additionally, establish template for departing GO students to proactively research volunteer opportunities they will have while abroad/research nonprofits in the area
*Establish a “life-entrepreneurship” type program for first year and sophomore students based on: who am I, where am I going, and how do I get there?
**Focus on values – how to best incorporate values into career path and goals
**Create and sustain a culture of self-efficacy and self-governance, particularly in the residence halls
*Involve students in applied research
**Create an innovative Global Opportunities (GO) Short program tied to a faculty’s research, involving continuous research before and after the trip
**Begin with identifying a problem, then return to solve the problem, and later implement innovative idea abroad

== STRATEGY FOUR: IMPLEMENT INNOVATIVE HEALTH STRATEGIES ==

*Bring movement to students: install walking desks on campus (treadmill with desk attached, enabling students to exercise and study simultaneously)
**Start with a few in the library and/or makerspace (at least two walking desks by February 2017), eventually have more in academic buildings
*Increase student input regarding dining/cuisine options through easier feedback mechanism
*Partner with Aramark to increase culinary education events on campus
**Opportunities for students to learn how to cook
*Launch color system at dining locations: red, yellow, green for healthiness level of food options to give perspective of ratio of healthy to unhealthy options and encourage healthy behavior

----

= Related links =

Pitch Video, Fall 2016

{{#Widget:Youtube|id=uhbBjd26XYA}}

Pitch Video, Spring 2015

{{#Widget:Youtube|id=V6fupPb51eI}}

[http://universityinnovation.org/wiki/Susquehanna_University_Student_Priorities Susquehanna University Student Priorities]

'''Students:'''

[http://universityinnovation.org/wiki/Ethan_Eastwood Ethan Eastwood]  (Spring 2015)

[http://universityinnovation.org/wiki/Alexis_Gargin Alexis Gargin]  (Spring 2015)

[http://universityinnovation.org/wiki/Pierce_Logan_Perkins Pierce Logan Perkins]  (Spring 2015)

[http://universityinnovation.org/wiki/Tiffany_Richards Tiffany Richards]  (Spring 2015)

[[Hana Feiner|Hana Feiner]] (Fall 2016)

[[Aviel Stein|Aviel Stein]] (Fall 2016)

[[Rachel Tate|Rachel Tate]] (Fall 2016)

[[Category:Student Priorities|s]]

Priorities:Susquehanna University Student Priorities

2017-09-26T22:11:55Z

Hallera:

= '''Overview''' =

----

Susquehanna University is a small liberal arts University in Selinsgrove, Pennsylvania. Susquehanna's motto is to achieve, lead and serve. Susquehanna also allows students to take a step forward, and enter new conversations through our various clubs and organizations, as well as through our Global Opportunities program, which connects students with the world and its various cultures through a study abroad requirement. While there are some opportunities for Innovation and Entrepreneurship (I&E), such as participating in the recently implemented Entrepreneurship & Innovation minor, the university still has lots of room for improvement. 

One of the biggest challenges that Susquehanna faces is the lack of collaboration between the business school and the school of arts and sciences. Students usually feel limited by their departments and associate the words "entrepreneurship" and "innovation" strictly with business. The main objective of our University Innovation Fellows Leadership Circle is to implement more I&E programs on campus and promote interdisciplinary collaboration.
Spring 2015 Pitch: [https://www.youtube.com/watch?v=V6fupPb51eI https://www.youtube.com/watch?v=V6fupPb51eI]Fall 2016 Pitch: [https://www.youtube.com/watch?v=uhbBjd26XYA https://www.youtube.com/watch?v=uhbBjd26XYA]

= Student Priorities =

----

== STRATEGY ONE: DRIVE INNOVATIVE MOMENTUM ==

Raise awareness about innovation and entrepreneurship, and ideas on campus

*Inspire and promote interdisciplinary collaboration through innovative events
**TEDx Susquehanna: Spring 2018
**Pitch Contest: Spring 2018
*Initiate PR campaign in order to involve students in University Innovation Fellows (UIF), innovation on campus and event planning for TEDx and Pitch Contest 
**Focus on entrepreneurship as an interdisciplinary subject
**Grow exposure of the Entrepreneurship & Innovation minor across campus
*Develop continuity plan to have funding established in advance for every semester of UIF to eliminate gaps in fellow classes and create stability and sustainability 
*Identify sources of funding available to students, faculty and staff
**Option for funding for students working with faculty or staff mentors on innovation projects
**Publicize fund including application and award process
**Establish separate pots of funding for students, faculty and staff

== STRATEGY TWO: DEVELOP MAKERSPACE/CENTER FOR DESIGN, INNOVATION, CREATIVITY AND ENTREPRENEURSHIP ==

Create a physical center for collaboration and innovation at Susquehanna

*Discover exact student needs for components of the space
*Evaluate potential spaces
**Create space where the local community may have access
**Find funding and designate space by May 2017
*Utilize as a creative, DIY space where students can gather to create, invent and learn
**Often includes 3D printers, software, electronics, craft and hardware supplies and tools
*Host pop-up classes regarding lean startup, design thinking and more
**Pop-up class highlighting previous successes regarding innovation and entrepreneurship on campus and what made them successful
**“Speed-dating” session between staff, faculty, students and local businesses
*Involve community in the makerspace to collaborate and discover what problems locals need solved
*Bring industries to campus in order to understand current problems
**Identify needs in our region/county/town and collaborate with local partners to innovate
**Engage local businesses to help students see innovation as a process and not necessarily just technology/product based
**Assist nonprofits with communication documents
***Partner with Johnson Center for Civic Engagement and Greek Life to increase service opportunities in this realm

== STRATEGY THREE: STRENGTHEN AND GROW EXPERIENTIAL LEARNING OPPORTUNITIES ==

*Integrate experiential learning into existing curriculum for all students
**Establish at least one experiential course in every academic department
*Partner with Political Science department and interested students, faculty and staff to leverage our role as a large Snyder County employer in order to promote pro-innovation policies in Harrisburg
*Increase student involvement in long-term research (projects lasting at least two semesters)
*Collaborate with the Center for Teaching and Learning
*Strengthen and expand on offerings and aspects of Susquehanna’s Global Opportunities/Cross Cultural Study Abroad Requirement
**Create mechanism for students studying abroad to contribute to recruiting international students: short-term or degree-seeking
**Establish template for returning GO students who are now inspired to engage with world-wide service or community engagement: “plug and play” into local community
***Additionally, establish template for departing GO students to proactively research volunteer opportunities they will have while abroad/research nonprofits in the area
*Establish a “life-entrepreneurship” type program for first year and sophomore students based on: who am I, where am I going, and how do I get there?
**Focus on values – how to best incorporate values into career path and goals
**Create and sustain a culture of self-efficacy and self-governance, particularly in the residence halls
*Involve students in applied research
**Create an innovative Global Opportunities (GO) Short program tied to a faculty’s research, involving continuous research before and after the trip
**Begin with identifying a problem, then return to solve the problem, and later implement innovative idea abroad

== STRATEGY FOUR: IMPLEMENT INNOVATIVE HEALTH STRATEGIES ==

*Bring movement to students: install walking desks on campus (treadmill with desk attached, enabling students to exercise and study simultaneously)
**Start with a few in the library and/or makerspace (at least two walking desks by February 2017), eventually have more in academic buildings
*Increase student input regarding dining/cuisine options through easier feedback mechanism
*Partner with Aramark to increase culinary education events on campus
**Opportunities for students to learn how to cook
*Launch color system at dining locations: red, yellow, green for healthiness level of food options to give perspective of ratio of healthy to unhealthy options and encourage healthy behavior

----

= Related links =

Pitch Video, Fall 2016

{{#Widget:Youtube|id=uhbBjd26XYA}}

Pitch Video, Spring 2015

{{#Widget:Youtube|id=V6fupPb51eI}}

[http://universityinnovation.org/wiki/Susquehanna_University_Student_Priorities Susquehanna University Student Priorities]

'''Students:'''

[http://universityinnovation.org/wiki/Ethan_Eastwood Ethan Eastwood]  (Spring 2015)

[http://universityinnovation.org/wiki/Alexis_Gargin Alexis Gargin]  (Spring 2015)

[http://universityinnovation.org/wiki/Pierce_Logan_Perkins Pierce Logan Perkins]  (Spring 2015)

[http://universityinnovation.org/wiki/Tiffany_Richards Tiffany Richards]  (Spring 2015)

[[Hana Feiner|Hana Feiner]] (Fall 2016)

[[Aviel Stein|Aviel Stein]] (Fall 2016)

[[Rachel Tate|Rachel Tate]] (Fall 2016)

[[Category:Student Priorities|s]]

Priorities:Susquehanna University Student Priorities

2017-09-26T22:08:39Z

Hallera:

= '''Overview''' =

----

Susquehanna University is a small liberal arts University in Selinsgrove, Pennsylvania. Susquehanna's motto is to achieve, lead and serve. Susquehanna also allows students to take a step forward, and enter new conversations through our various clubs and organizations, as well as through our Global Opportunities program, which connects students with the world and its various cultures through a study abroad requirement. While there are some opportunities for Innovation and Entrepreneurship (I&E), such as participating in the recently implemented Entrepreneurship & Innovation minor, the university still has lots of room for improvement. 

One of the biggest challenges that Susquehanna faces is the lack of collaboration between the business school and the school of arts and sciences. Students usually feel limited by their departments and associate the words "entrepreneurship" and "innovation" strictly with business. The main objective of our University Innovation Fellows Leadership Circle is to implement more I&E programs on campus and promote interdisciplinary collaboration.
Spring 2015 Pitch: [https://www.youtube.com/watch?v=V6fupPb51eI https://www.youtube.com/watch?v=V6fupPb51eI]Fall 2016 Pitch: [https://www.youtube.com/watch?v=uhbBjd26XYA https://www.youtube.com/watch?v=uhbBjd26XYA]

= Student Priorities =

----

== STRATEGY ONE: DRIVE INNOVATIVE MOMENTUM ==

Raise awareness about innovation and entrepreneurship, and ideas on campus

*Inspire and promote interdisciplinary collaboration through innovative events
**TEDx Susquehanna: Spring 2017 or Fall 2018
**Pitch Contest: Spring 2018
*Initiate PR campaign in order to involve students in University Innovation Fellows (UIF), innovation on campus and event planning for TEDx and Pitch Contest by November 2017
**Focus on entrepreneurship as an interdisciplinary subject
**Grow exposure of the Entrepreneurship & Innovation minor across campus
*Develop continuity plan to have funding established in advance for every semester of UIF to eliminate gaps in fellow classes and create stability and sustainability by December 2017
*Identify sources of funding available to students, faculty and staff
**Option for funding for students working with faculty or staff mentors on innovation projects
**Create document of all available funds by January 2017
**Publicize fund including application and award process
**Establish separate pots of funding for students, faculty and staff

== STRATEGY TWO: DEVELOP MAKERSPACE/CENTER FOR DESIGN, INNOVATION, CREATIVITY AND ENTREPRENEURSHIP ==

Create a physical center for collaboration and innovation at Susquehanna

*Discover exact student needs for components of the space
*Evaluate potential spaces
**Create space where the local community may have access
**Find funding and designate space by May 2017
*Utilize as a creative, DIY space where students can gather to create, invent and learn
**Often includes 3D printers, software, electronics, craft and hardware supplies and tools
*Host pop-up classes regarding lean startup, design thinking and more
**Pop-up class highlighting previous successes regarding innovation and entrepreneurship on campus and what made them successful
**“Speed-dating” session between staff, faculty, students and local businesses
*Involve community in the makerspace to collaborate and discover what problems locals need solved
*Bring industries to campus in order to understand current problems
**Identify needs in our region/county/town and collaborate with local partners to innovate
**Engage local businesses to help students see innovation as a process and not necessarily just technology/product based
**Assist nonprofits with communication documents
***Partner with Johnson Center for Civic Engagement and Greek Life to increase service opportunities in this realm

== STRATEGY THREE: STRENGTHEN AND GROW EXPERIENTIAL LEARNING OPPORTUNITIES ==

*Integrate experiential learning into existing curriculum for all students
**Establish at least one experiential course in every academic department
*Partner with Political Science department and interested students, faculty and staff to leverage our role as a large Snyder County employer in order to promote pro-innovation policies in Harrisburg
*Increase student involvement in long-term research (projects lasting at least two semesters)
*Collaborate with the Center for Teaching and Learning
*Strengthen and expand on offerings and aspects of Susquehanna’s Global Opportunities/Cross Cultural Study Abroad Requirement
**Create mechanism for students studying abroad to contribute to recruiting international students: short-term or degree-seeking
**Establish template for returning GO students who are now inspired to engage with world-wide service or community engagement: “plug and play” into local community
***Additionally, establish template for departing GO students to proactively research volunteer opportunities they will have while abroad/research nonprofits in the area
*Establish a “life-entrepreneurship” type program for first year and sophomore students based on: who am I, where am I going, and how do I get there?
**Focus on values – how to best incorporate values into career path and goals
**Create and sustain a culture of self-efficacy and self-governance, particularly in the residence halls
*Involve students in applied research
**Create an innovative Global Opportunities (GO) Short program tied to a faculty’s research, involving continuous research before and after the trip
**Begin with identifying a problem, then return to solve the problem, and later implement innovative idea abroad

== STRATEGY FOUR: IMPLEMENT INNOVATIVE HEALTH STRATEGIES ==

*Bring movement to students: install walking desks on campus (treadmill with desk attached, enabling students to exercise and study simultaneously)
**Start with a few in the library and/or makerspace (at least two walking desks by February 2017), eventually have more in academic buildings
*Increase student input regarding dining/cuisine options through easier feedback mechanism
*Partner with Aramark to increase culinary education events on campus
**Opportunities for students to learn how to cook
*Launch color system at dining locations: red, yellow, green for healthiness level of food options to give perspective of ratio of healthy to unhealthy options and encourage healthy behavior

----

= Related links =

Pitch Video, Fall 2016

{{#Widget:Youtube|id=uhbBjd26XYA}}

Pitch Video, Spring 2015

{{#Widget:Youtube|id=V6fupPb51eI}}

[http://universityinnovation.org/wiki/Susquehanna_University_Student_Priorities Susquehanna University Student Priorities]

'''Students:'''

[http://universityinnovation.org/wiki/Ethan_Eastwood Ethan Eastwood]  (Spring 2015)

[http://universityinnovation.org/wiki/Alexis_Gargin Alexis Gargin]  (Spring 2015)

[http://universityinnovation.org/wiki/Pierce_Logan_Perkins Pierce Logan Perkins]  (Spring 2015)

[http://universityinnovation.org/wiki/Tiffany_Richards Tiffany Richards]  (Spring 2015)

[[Hana Feiner|Hana Feiner]] (Fall 2016)

[[Aviel Stein|Aviel Stein]] (Fall 2016)

[[Rachel Tate|Rachel Tate]] (Fall 2016)

[[Category:Student Priorities|s]]

Resource:How to get people to come to your events

2017-09-18T18:25:00Z

Hallera:

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduction =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When you think about a major event, what do you picture? A room full of people, free food, or maybe even games.  To have a successful event you might not need anything that fancy at all. In the following paragraphs we, will go over some key concepts that will aid you in achieving a successful event. These concepts will include information about your audience that will be attending your event. Along with some basic strategies that have been found to be crucial in having a good attendance. Even more into the idea of grabbing people’s attention, we will go into the concept of outreach. A useful idea that allows us to add a personal perspective to any event. Making people feel welcome and special, which is important if you want to have them come back again.

Once you have your audience and your event planned out, you are halfway there. Now the fun can finally begin. Whether you have some planning to finish up or you are ready to go, always have a plan. In our content section, you will read about some helpful hints to create and conduct the event. Touching on the organization, introductions, and more. Making your event one that will be like no other. If you follow these helpful hints, you could be on the track to having a successful event, but if you still want something more, look down at the illustrative backstory. An in-depth story about an event that was a big success. Lead by Macy Tush, a University Innovation Fellow at William Jewell College.

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Audience =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">For people to attend your event, identifying a potential demographic can lead to a strong attendance. However, this is not always the case when planning for an event. For an event to be successful, you must allow for a variety of people to attend. No matter how big or small the event is, having a diverse audience will allow events such as talks and discussions achieve great success. By opening your event to a wide audience, you are gaining a bigger outreach and greater potential for a successful attendance.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Note the following suggestions:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try to identify a potential demographic of people to reach out to, but don’t be closed minded on who should come.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try and experiment with your audience by inviting a diverse range of people to your event.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Leave a mystery or reward for your audience can lead to greater attendance and publicity to attract a bigger audience in the future.

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Strategy =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Please read the general tips on how to strategy effeciently to maximize the success of your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Work with a team to develop measurable goals and expectations.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Lean on your UIF cohort for inspiration and your administration for guidance. It’s harder if you have to do everything alone, so divide the work to suit everybody’s strengths.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to ask for help. Remember that everyone has a view, perspective, and voice to contribute. Be open-minded.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Brainstorming can take time, especially when working in a group. Don’t get discouraged.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use PR as a way to tell people about your event. Try to be mysterious and don’t give everything away or your audience will lose interest if they know everything that is going to happen. Try and do something new to get the wow-factor that will blow people away.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use incentives to get people to come, such as having a personal touch to your invite and making people feel important/heard.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to fail. Learn from past experiences and failures to prototype what works best for your campus. Find out what works.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Understand the diversity of students when deciding on the best way to have your event. Scale your audience accordingly to fit your goals. One easy way to start a conversation is to keep it simple, small, and informal.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Reach out to students, but don’t waste their time. You need to earn their respect. Sit down with them and show purpose and initiative in your goals.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t do the same thing twice the same way. You lose a sense of awe this way.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Keep contact with people that have shown up to past events. This way, they can help market promotion for you. Consider even sending a thank-you note or a physical takeaway to commemorate your event. Give people a sense of pride.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t let people leave your event empty-handed because they are coming to your event for a reason.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Remember that what you put into the event is what you get out of it.

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Content =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Read these recommendations for your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">The organization is key! Plan out how you would like the event to run prior to it happening. Make sure any tools that will be needed are available and ready for use.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduce yourself and the other members in your cohort.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Give a background to what UIF is and the intentions of the group.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure the audience understands your mission/goal for the event. ''(Example: Identify issues around campus)''
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure when addressing an issue you brainstorm solutions. This will prevent people from just complaining.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Know your setting; if the event is casual, there should not be a long PowerPoint presentation.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Get people into groups! By making diverse groups students have the opportunity to interact with individuals that they are unfamiliar with.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Value ''everyone''. Each person brings a unique view to the table.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Overall it is important to have a fun event that is interesting and interactive. Nobody wants to come to an event that seems like another lecture. Also understand that incentives such as T-Shirts, School apparel, and even free food are great ways to ensure a decent turnout. The value of the information or the achievement of a certain goal has a value, do not be afraid to spend some money.

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Outreach =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When organizing an event, effective outreach is essential in ensuring strong attendance. Utilizing traditional advertising strategies such as posters and university communications can yield successful results. However, to further engage the potential audience, a more personal approach is recommended. Personalizing the invitation and reaching out to the potential attendees face to face is a useful tactic to ensure high event turnout. Doing so adds a personal touch to the invitation and makes the potential participant feel that their unique opinion and perspective is valued. Also, when inviting individuals to the event, the exact details of the event can be left a mystery. This will create a sense of intrigue and curiosity that will entice the individual to attend.

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">After the Fact =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Looking back and evaluating the event may seem like a pointless step in a guide to get people to come to your events, but it’s probably the opposite. Macy describes the event that she put on as an experiment, and the results of this particular experiment far exceeded her expectations. So like any good scientist Macy evaluated her results to understand how they could be used in the future. She particularly learned the importance of hearing from a wide variety of people and that some amount of mystery draws people to attend. She can now use these insights as she makes plans in the future.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Once the event takes place, hopefully with good attendance, take time to evaluate it and ask yourself a few questions such as the following:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What was the best part about the event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Why did people want to come to this event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What did I learn from this that can be used in the future?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What ideas do I have now to improve on this event?

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Illustrative Backstory =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">This information was gathered by interviewing  Macy Tush, a current University Innovation Fellow at William Jewell College. She led a team and selected 20 unique individuals to attend an event at a local pub. Each person was personally invited using a business card with just a time and place to create mystery. The event brought together twenty people, who may not have interacted outside of that event, to voice their opinions and collaborate to come up with solutions to their university's problems. The event had 100% attendance, and the UIF team were happily surprised with the number of problems identified and the quality of solutions proposed. Macy and her team created a movement at her school that elevated UIF on her campus amongst students and faculty.  The students who attended were given shirts with a popular joke on it that only William Jewell College students and faculty would understand, which spread awareness about the event and created an outpour of interest in UIF. Seven of the original twenty people who were invited and given a voice at Macy's event ended up being so passionate about making a change they joined UIF in the following semester! This is just one of many examples of UIF cohorts adapting and creating unique events to make a change.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">We would sincerely like to thank Macy Tush for giving both her time and insight on this guide! If you would like to learn more about how awesome she is, check out her wiki page [[Macy Tush|here]].

<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Written by: [[DamianMunoz|Damian Munoz]],<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">[[MurthyS|Sunny Murthy]], Josh Jay, [http://universityinnovation.org/wiki/User:Mrp1035 Michelle Paradise], [[/Daniel Yim|Daniel Yim]], [[Alexandra Haller|Alexandra Haller]], and [[Robert Shepard|Robert Shepherd]].

Resource:How to get people to come to your events

2017-09-09T19:13:16Z

Hallera:

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduction =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When you think about a major event, what do you picture? A room full of people, free food, or maybe even games.  To have a successful event you might not need anything that fancy at all. In the following paragraphs we, will go over some key concepts that will aid you in achieving a successful event. These concepts will include information about your audience that will be attending your event. Along with some basic strategies that have been found to be crucial in having a good attendance. Even more into the idea of grabbing people’s attention, we will go into the concept of outreach. A useful idea that allows us to add a personal perspective to any event. Making people feel welcome and special, which is important if you want to have them come back again.

Once you have your audience and your event planned out, you are halfway there. Now the fun can finally begin. Whether you have some planning to finish up or you are ready to go, always have a plan. In our content section, you will read about some helpful hints to create and conduct the event. Touching on the organization, introductions, and more. Making your event one that will be like no other. If you follow these helpful hints, you could be on the track to having a successful event, but if you still want something more, look down at the illustrative backstory. An in-depth story about an event that was a big success. Lead by Macy Tush, a University Innovation Fellow at William Jewell College.

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Audience =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">For people to attend your event, identifying a potential demographic can lead to a strong attendance. However, this is not always the case when planning for an event. For an event to be successful, you must allow for a variety of people to attend. No matter how big or small the event is, having a diverse audience will allow events such as talks and discussions achieve great success. By opening your event to a wide audience, you are gaining a bigger outreach and greater potential for a successful attendance.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Note the following suggestions:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try to identify a potential demographic of people to reach out to, but don’t be closed minded on who should come.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try and experiment with your audience by inviting a diverse range of people to your event.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Leave a mystery or reward for your audience can lead to greater attendance and publicity to attract a bigger audience in the future.

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Strategy =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Please read the general tips on how to strategy effeciently to maximize the success of your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Work with a team to develop measurable goals and expectations.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Lean on your UIF cohort for inspiration and your administration for guidance. It’s harder if you have to do everything alone, so divide the work to suit everybody’s strengths.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to ask for help. Remember that everyone has a view, perspective, and voice to contribute. Be open-minded.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Brainstorming can take time, especially when working in a group. Don’t get discouraged.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use PR as a way to tell people about your event. Try to be mysterious and don’t give everything away or your audience will lose interest if they know everything that is going to happen. Try and do something new to get the wow-factor that will blow people away.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use incentives to get people to come, such as having a personal touch to your invite and making people feel important/heard.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to fail. Learn from past experiences and failures to prototype what works best for your campus. Find out what works.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Understand the diversity of students when deciding on the best way to have your event. Scale your audience accordingly to fit your goals. One easy way to start a conversation is to keep it simple, small, and informal.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Reach out to students, but don’t waste their time. You need to earn their respect. Sit down with them and show purpose and initiative in your goals.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t do the same thing twice the same way. You lose a sense of awe this way.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Keep contact with people that have shown up to past events. This way, they can help market promotion for you. Consider even sending a thank-you note or a physical takeaway to commemorate your event. Give people a sense of pride.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t let people leave your event empty-handed because they are coming to your event for a reason.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Remember that what you put into the event is what you get out of it.

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Content =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Read these recommendations for your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">The organization is key! Plan out how you would like the event to run prior to it happening. Make sure any tools that will be needed are available and ready for use.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduce yourself and the other members in your cohort.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Give a background to what UIF is and the intentions of the group.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure the audience understands your mission/goal for the event. ''(Example: Identify issues around campus)''
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure when addressing an issue you brainstorm solutions. This will prevent people from just complaining.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Know your setting; if the event is casual, there should not be a long PowerPoint presentation.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Get people into groups! By making diverse groups students have the opportunity to interact with individuals that they are unfamiliar with.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Value ''everyone''. Each person brings a unique view to the table.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Overall it is important to have a fun event that is interesting and interactive. Nobody wants to come to an event that seems like another lecture. Also understand that incentives such as T-Shirts, School apparel, and even free food are great ways to ensure a decent turnout. The value of the information or the achievement of a certain goal has a value, do not be afraid to spend some money.

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Outreach =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When organizing an event, effective outreach is essential in ensuring strong attendance. Utilizing traditional advertising strategies such as posters and university communications can yield successful results. However, to further engage the potential audience, a more personal approach is recommended. Personalizing the invitation and reaching out to the potential attendees face to face is a useful tactic to ensure high event turnout. Doing so adds a personal touch to the invitation and makes the potential participant feel that their unique opinion and perspective is valued. Also, when inviting individuals to the event, the exact details of the event can be left a mystery. This will create a sense of intrigue and curiosity that will entice the individual to attend.

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">After the Fact =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Looking back and evaluating the event may seem like a pointless step in a guide to get people to come to your events, but it’s probably the opposite. Macy describes the event that she put on as an experiment, and the results of this particular experiment far exceeded her expectations. So like any good scientist Macy evaluated her results to understand how they could be used in the future. She particularly learned the importance of hearing from a wide variety of people and that some amount of mystery draws people to attend. She can now use these insights as she makes plans in the future.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Once the event takes place, hopefully with good attendance, take time to evaluate it and ask yourself a few questions such as the following:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What was the best part about the event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Why did people want to come to this event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What did I learn from this that can be used in the future?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What ideas do I have now to improve on this event?

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Illustrative Backstory =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">This information was gathered by interviewing  Macy Tush, a current University Innovation Fellow at William Jewell College. She led a team and selected 20 unique individuals to attend an event at a local pub. Each person was personally invited using a business card with just a time and place to create mystery. The event brought together twenty people, who may not have interacted outside of that event, to voice their opinions and collaborate to come up with solutions to their university's problems. The event had 100% attendance, and the UIF team were happily surprised with the number of problems identified and the quality of solutions proposed. Macy and her team created a movement at her school that elevated UIF on her campus amongst students and faculty.  The students who attended were given shirts with a popular joke on it that only William Jewell College students and faculty would understand, which spread awareness about the event and created an outpour of interest in UIF. Seven of the original twenty people who were invited and given a voice at Macy's event ended up being so passionate about making a change they joined UIF in the following semester! This is just one of many examples of UIF cohorts adapting and creating unique events to make a change.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">We would sincerely like to thank Macy Tush for giving both her time and insight on this guide! If you would like to learn more about how awesome she is, check out her wiki page [[Macy Tush|here]].

<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Written by: [[DamianMunoz|Damian Munoz]],<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">[[MurthyS|Sunny Murthy]], Josh Jay, Michelle Paradise, [[/Daniel Yim|Daniel Yim]], [[Alexandra Haller|Alexandra Haller]], and [[Robert Shepard|Robert Shepherd]].

Resource:How to get people to come to your events

2017-09-09T19:13:05Z

Hallera:

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduction'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When you think about a major event, what do you picture? A room full of people, free food, or maybe even games.  To have a successful event you might not need anything that fancy at all. In the following paragraphs we, will go over some key concepts that will aid you in achieving a successful event. These concepts will include information about your audience that will be attending your event. Along with some basic strategies that have been found to be crucial in having a good attendance. Even more into the idea of grabbing people’s attention, we will go into the concept of outreach. A useful idea that allows us to add a personal perspective to any event. Making people feel welcome and special, which is important if you want to have them come back again.

Once you have your audience and your event planned out, you are halfway there. Now the fun can finally begin. Whether you have some planning to finish up or you are ready to go, always have a plan. In our content section, you will read about some helpful hints to create and conduct the event. Touching on the organization, introductions, and more. Making your event one that will be like no other. If you follow these helpful hints, you could be on the track to having a successful event, but if you still want something more, look down at the illustrative backstory. An in-depth story about an event that was a big success. Lead by Macy Tush, a University Innovation Fellow at William Jewell College.

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Audience =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">For people to attend your event, identifying a potential demographic can lead to a strong attendance. However, this is not always the case when planning for an event. For an event to be successful, you must allow for a variety of people to attend. No matter how big or small the event is, having a diverse audience will allow events such as talks and discussions achieve great success. By opening your event to a wide audience, you are gaining a bigger outreach and greater potential for a successful attendance.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Note the following suggestions:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try to identify a potential demographic of people to reach out to, but don’t be closed minded on who should come.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try and experiment with your audience by inviting a diverse range of people to your event.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Leave a mystery or reward for your audience can lead to greater attendance and publicity to attract a bigger audience in the future.

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Strategy =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Please read the general tips on how to strategy effeciently to maximize the success of your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Work with a team to develop measurable goals and expectations.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Lean on your UIF cohort for inspiration and your administration for guidance. It’s harder if you have to do everything alone, so divide the work to suit everybody’s strengths.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to ask for help. Remember that everyone has a view, perspective, and voice to contribute. Be open-minded.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Brainstorming can take time, especially when working in a group. Don’t get discouraged.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use PR as a way to tell people about your event. Try to be mysterious and don’t give everything away or your audience will lose interest if they know everything that is going to happen. Try and do something new to get the wow-factor that will blow people away.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use incentives to get people to come, such as having a personal touch to your invite and making people feel important/heard.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to fail. Learn from past experiences and failures to prototype what works best for your campus. Find out what works.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Understand the diversity of students when deciding on the best way to have your event. Scale your audience accordingly to fit your goals. One easy way to start a conversation is to keep it simple, small, and informal.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Reach out to students, but don’t waste their time. You need to earn their respect. Sit down with them and show purpose and initiative in your goals.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t do the same thing twice the same way. You lose a sense of awe this way.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Keep contact with people that have shown up to past events. This way, they can help market promotion for you. Consider even sending a thank-you note or a physical takeaway to commemorate your event. Give people a sense of pride.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t let people leave your event empty-handed because they are coming to your event for a reason.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Remember that what you put into the event is what you get out of it.

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Content =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Read these recommendations for your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">The organization is key! Plan out how you would like the event to run prior to it happening. Make sure any tools that will be needed are available and ready for use.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduce yourself and the other members in your cohort.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Give a background to what UIF is and the intentions of the group.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure the audience understands your mission/goal for the event. ''(Example: Identify issues around campus)''
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure when addressing an issue you brainstorm solutions. This will prevent people from just complaining.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Know your setting; if the event is casual, there should not be a long PowerPoint presentation.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Get people into groups! By making diverse groups students have the opportunity to interact with individuals that they are unfamiliar with.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Value ''everyone''. Each person brings a unique view to the table.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Overall it is important to have a fun event that is interesting and interactive. Nobody wants to come to an event that seems like another lecture. Also understand that incentives such as T-Shirts, School apparel, and even free food are great ways to ensure a decent turnout. The value of the information or the achievement of a certain goal has a value, do not be afraid to spend some money.

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Outreach =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When organizing an event, effective outreach is essential in ensuring strong attendance. Utilizing traditional advertising strategies such as posters and university communications can yield successful results. However, to further engage the potential audience, a more personal approach is recommended. Personalizing the invitation and reaching out to the potential attendees face to face is a useful tactic to ensure high event turnout. Doing so adds a personal touch to the invitation and makes the potential participant feel that their unique opinion and perspective is valued. Also, when inviting individuals to the event, the exact details of the event can be left a mystery. This will create a sense of intrigue and curiosity that will entice the individual to attend.

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">After the Fact =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Looking back and evaluating the event may seem like a pointless step in a guide to get people to come to your events, but it’s probably the opposite. Macy describes the event that she put on as an experiment, and the results of this particular experiment far exceeded her expectations. So like any good scientist Macy evaluated her results to understand how they could be used in the future. She particularly learned the importance of hearing from a wide variety of people and that some amount of mystery draws people to attend. She can now use these insights as she makes plans in the future.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Once the event takes place, hopefully with good attendance, take time to evaluate it and ask yourself a few questions such as the following:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What was the best part about the event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Why did people want to come to this event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What did I learn from this that can be used in the future?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What ideas do I have now to improve on this event?

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Illustrative Backstory =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">This information was gathered by interviewing  Macy Tush, a current University Innovation Fellow at William Jewell College. She led a team and selected 20 unique individuals to attend an event at a local pub. Each person was personally invited using a business card with just a time and place to create mystery. The event brought together twenty people, who may not have interacted outside of that event, to voice their opinions and collaborate to come up with solutions to their university's problems. The event had 100% attendance, and the UIF team were happily surprised with the number of problems identified and the quality of solutions proposed. Macy and her team created a movement at her school that elevated UIF on her campus amongst students and faculty.  The students who attended were given shirts with a popular joke on it that only William Jewell College students and faculty would understand, which spread awareness about the event and created an outpour of interest in UIF. Seven of the original twenty people who were invited and given a voice at Macy's event ended up being so passionate about making a change they joined UIF in the following semester! This is just one of many examples of UIF cohorts adapting and creating unique events to make a change.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">We would sincerely like to thank Macy Tush for giving both her time and insight on this guide! If you would like to learn more about how awesome she is, check out her wiki page [[Macy Tush|here]].

<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Written by: [[DamianMunoz|Damian Munoz]],<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">[[MurthyS|Sunny Murthy]], Josh Jay, Michelle Paradise, [[/Daniel Yim|Daniel Yim]], [[Alexandra Haller|Alexandra Haller]], and [[Robert Shepard|Robert Shepherd]].

Resource:How to get people to come to your events

2017-09-09T19:12:56Z

Hallera:

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduction'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When you think about a major event, what do you picture? A room full of people, free food, or maybe even games.  To have a successful event you might not need anything that fancy at all. In the following paragraphs we, will go over some key concepts that will aid you in achieving a successful event. These concepts will include information about your audience that will be attending your event. Along with some basic strategies that have been found to be crucial in having a good attendance. Even more into the idea of grabbing people’s attention, we will go into the concept of outreach. A useful idea that allows us to add a personal perspective to any event. Making people feel welcome and special, which is important if you want to have them come back again.

Once you have your audience and your event planned out, you are halfway there. Now the fun can finally begin. Whether you have some planning to finish up or you are ready to go, always have a plan. In our content section, you will read about some helpful hints to create and conduct the event. Touching on the organization, introductions, and more. Making your event one that will be like no other. If you follow these helpful hints, you could be on the track to having a successful event, but if you still want something more, look down at the illustrative backstory. An in-depth story about an event that was a big success. Lead by Macy Tush, a University Innovation Fellow at William Jewell College.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Audience'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">For people to attend your event, identifying a potential demographic can lead to a strong attendance. However, this is not always the case when planning for an event. For an event to be successful, you must allow for a variety of people to attend. No matter how big or small the event is, having a diverse audience will allow events such as talks and discussions achieve great success. By opening your event to a wide audience, you are gaining a bigger outreach and greater potential for a successful attendance.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Note the following suggestions:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try to identify a potential demographic of people to reach out to, but don’t be closed minded on who should come.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try and experiment with your audience by inviting a diverse range of people to your event.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Leave a mystery or reward for your audience can lead to greater attendance and publicity to attract a bigger audience in the future.

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Strategy =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Please read the general tips on how to strategy effeciently to maximize the success of your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Work with a team to develop measurable goals and expectations.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Lean on your UIF cohort for inspiration and your administration for guidance. It’s harder if you have to do everything alone, so divide the work to suit everybody’s strengths.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to ask for help. Remember that everyone has a view, perspective, and voice to contribute. Be open-minded.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Brainstorming can take time, especially when working in a group. Don’t get discouraged.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use PR as a way to tell people about your event. Try to be mysterious and don’t give everything away or your audience will lose interest if they know everything that is going to happen. Try and do something new to get the wow-factor that will blow people away.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use incentives to get people to come, such as having a personal touch to your invite and making people feel important/heard.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to fail. Learn from past experiences and failures to prototype what works best for your campus. Find out what works.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Understand the diversity of students when deciding on the best way to have your event. Scale your audience accordingly to fit your goals. One easy way to start a conversation is to keep it simple, small, and informal.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Reach out to students, but don’t waste their time. You need to earn their respect. Sit down with them and show purpose and initiative in your goals.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t do the same thing twice the same way. You lose a sense of awe this way.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Keep contact with people that have shown up to past events. This way, they can help market promotion for you. Consider even sending a thank-you note or a physical takeaway to commemorate your event. Give people a sense of pride.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t let people leave your event empty-handed because they are coming to your event for a reason.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Remember that what you put into the event is what you get out of it.

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Content =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Read these recommendations for your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">The organization is key! Plan out how you would like the event to run prior to it happening. Make sure any tools that will be needed are available and ready for use.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduce yourself and the other members in your cohort.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Give a background to what UIF is and the intentions of the group.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure the audience understands your mission/goal for the event. ''(Example: Identify issues around campus)''
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure when addressing an issue you brainstorm solutions. This will prevent people from just complaining.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Know your setting; if the event is casual, there should not be a long PowerPoint presentation.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Get people into groups! By making diverse groups students have the opportunity to interact with individuals that they are unfamiliar with.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Value ''everyone''. Each person brings a unique view to the table.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Overall it is important to have a fun event that is interesting and interactive. Nobody wants to come to an event that seems like another lecture. Also understand that incentives such as T-Shirts, School apparel, and even free food are great ways to ensure a decent turnout. The value of the information or the achievement of a certain goal has a value, do not be afraid to spend some money.

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Outreach =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When organizing an event, effective outreach is essential in ensuring strong attendance. Utilizing traditional advertising strategies such as posters and university communications can yield successful results. However, to further engage the potential audience, a more personal approach is recommended. Personalizing the invitation and reaching out to the potential attendees face to face is a useful tactic to ensure high event turnout. Doing so adds a personal touch to the invitation and makes the potential participant feel that their unique opinion and perspective is valued. Also, when inviting individuals to the event, the exact details of the event can be left a mystery. This will create a sense of intrigue and curiosity that will entice the individual to attend.

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">After the Fact =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Looking back and evaluating the event may seem like a pointless step in a guide to get people to come to your events, but it’s probably the opposite. Macy describes the event that she put on as an experiment, and the results of this particular experiment far exceeded her expectations. So like any good scientist Macy evaluated her results to understand how they could be used in the future. She particularly learned the importance of hearing from a wide variety of people and that some amount of mystery draws people to attend. She can now use these insights as she makes plans in the future.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Once the event takes place, hopefully with good attendance, take time to evaluate it and ask yourself a few questions such as the following:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What was the best part about the event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Why did people want to come to this event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What did I learn from this that can be used in the future?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What ideas do I have now to improve on this event?

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Illustrative Backstory =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">This information was gathered by interviewing  Macy Tush, a current University Innovation Fellow at William Jewell College. She led a team and selected 20 unique individuals to attend an event at a local pub. Each person was personally invited using a business card with just a time and place to create mystery. The event brought together twenty people, who may not have interacted outside of that event, to voice their opinions and collaborate to come up with solutions to their university's problems. The event had 100% attendance, and the UIF team were happily surprised with the number of problems identified and the quality of solutions proposed. Macy and her team created a movement at her school that elevated UIF on her campus amongst students and faculty.  The students who attended were given shirts with a popular joke on it that only William Jewell College students and faculty would understand, which spread awareness about the event and created an outpour of interest in UIF. Seven of the original twenty people who were invited and given a voice at Macy's event ended up being so passionate about making a change they joined UIF in the following semester! This is just one of many examples of UIF cohorts adapting and creating unique events to make a change.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">We would sincerely like to thank Macy Tush for giving both her time and insight on this guide! If you would like to learn more about how awesome she is, check out her wiki page [[Macy Tush|here]].

<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Written by: [[DamianMunoz|Damian Munoz]],<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">[[MurthyS|Sunny Murthy]], Josh Jay, Michelle Paradise, [[/Daniel Yim|Daniel Yim]], [[Alexandra Haller|Alexandra Haller]], and [[Robert Shepard|Robert Shepherd]].

Resource:How to get people to come to your events

2017-09-09T19:12:47Z

Hallera:

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduction'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When you think about a major event, what do you picture? A room full of people, free food, or maybe even games.  To have a successful event you might not need anything that fancy at all. In the following paragraphs we, will go over some key concepts that will aid you in achieving a successful event. These concepts will include information about your audience that will be attending your event. Along with some basic strategies that have been found to be crucial in having a good attendance. Even more into the idea of grabbing people’s attention, we will go into the concept of outreach. A useful idea that allows us to add a personal perspective to any event. Making people feel welcome and special, which is important if you want to have them come back again.

Once you have your audience and your event planned out, you are halfway there. Now the fun can finally begin. Whether you have some planning to finish up or you are ready to go, always have a plan. In our content section, you will read about some helpful hints to create and conduct the event. Touching on the organization, introductions, and more. Making your event one that will be like no other. If you follow these helpful hints, you could be on the track to having a successful event, but if you still want something more, look down at the illustrative backstory. An in-depth story about an event that was a big success. Lead by Macy Tush, a University Innovation Fellow at William Jewell College.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Audience'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">For people to attend your event, identifying a potential demographic can lead to a strong attendance. However, this is not always the case when planning for an event. For an event to be successful, you must allow for a variety of people to attend. No matter how big or small the event is, having a diverse audience will allow events such as talks and discussions achieve great success. By opening your event to a wide audience, you are gaining a bigger outreach and greater potential for a successful attendance.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Note the following suggestions:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try to identify a potential demographic of people to reach out to, but don’t be closed minded on who should come.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try and experiment with your audience by inviting a diverse range of people to your event.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Leave a mystery or reward for your audience can lead to greater attendance and publicity to attract a bigger audience in the future.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Strategy'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Please read the general tips on how to strategy effeciently to maximize the success of your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Work with a team to develop measurable goals and expectations.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Lean on your UIF cohort for inspiration and your administration for guidance. It’s harder if you have to do everything alone, so divide the work to suit everybody’s strengths.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to ask for help. Remember that everyone has a view, perspective, and voice to contribute. Be open-minded.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Brainstorming can take time, especially when working in a group. Don’t get discouraged.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use PR as a way to tell people about your event. Try to be mysterious and don’t give everything away or your audience will lose interest if they know everything that is going to happen. Try and do something new to get the wow-factor that will blow people away.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use incentives to get people to come, such as having a personal touch to your invite and making people feel important/heard.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to fail. Learn from past experiences and failures to prototype what works best for your campus. Find out what works.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Understand the diversity of students when deciding on the best way to have your event. Scale your audience accordingly to fit your goals. One easy way to start a conversation is to keep it simple, small, and informal.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Reach out to students, but don’t waste their time. You need to earn their respect. Sit down with them and show purpose and initiative in your goals.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t do the same thing twice the same way. You lose a sense of awe this way.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Keep contact with people that have shown up to past events. This way, they can help market promotion for you. Consider even sending a thank-you note or a physical takeaway to commemorate your event. Give people a sense of pride.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t let people leave your event empty-handed because they are coming to your event for a reason.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Remember that what you put into the event is what you get out of it.

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Content =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Read these recommendations for your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">The organization is key! Plan out how you would like the event to run prior to it happening. Make sure any tools that will be needed are available and ready for use.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduce yourself and the other members in your cohort.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Give a background to what UIF is and the intentions of the group.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure the audience understands your mission/goal for the event. ''(Example: Identify issues around campus)''
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure when addressing an issue you brainstorm solutions. This will prevent people from just complaining.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Know your setting; if the event is casual, there should not be a long PowerPoint presentation.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Get people into groups! By making diverse groups students have the opportunity to interact with individuals that they are unfamiliar with.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Value ''everyone''. Each person brings a unique view to the table.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Overall it is important to have a fun event that is interesting and interactive. Nobody wants to come to an event that seems like another lecture. Also understand that incentives such as T-Shirts, School apparel, and even free food are great ways to ensure a decent turnout. The value of the information or the achievement of a certain goal has a value, do not be afraid to spend some money.

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Outreach =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When organizing an event, effective outreach is essential in ensuring strong attendance. Utilizing traditional advertising strategies such as posters and university communications can yield successful results. However, to further engage the potential audience, a more personal approach is recommended. Personalizing the invitation and reaching out to the potential attendees face to face is a useful tactic to ensure high event turnout. Doing so adds a personal touch to the invitation and makes the potential participant feel that their unique opinion and perspective is valued. Also, when inviting individuals to the event, the exact details of the event can be left a mystery. This will create a sense of intrigue and curiosity that will entice the individual to attend.

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">After the Fact =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Looking back and evaluating the event may seem like a pointless step in a guide to get people to come to your events, but it’s probably the opposite. Macy describes the event that she put on as an experiment, and the results of this particular experiment far exceeded her expectations. So like any good scientist Macy evaluated her results to understand how they could be used in the future. She particularly learned the importance of hearing from a wide variety of people and that some amount of mystery draws people to attend. She can now use these insights as she makes plans in the future.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Once the event takes place, hopefully with good attendance, take time to evaluate it and ask yourself a few questions such as the following:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What was the best part about the event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Why did people want to come to this event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What did I learn from this that can be used in the future?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What ideas do I have now to improve on this event?

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Illustrative Backstory =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">This information was gathered by interviewing  Macy Tush, a current University Innovation Fellow at William Jewell College. She led a team and selected 20 unique individuals to attend an event at a local pub. Each person was personally invited using a business card with just a time and place to create mystery. The event brought together twenty people, who may not have interacted outside of that event, to voice their opinions and collaborate to come up with solutions to their university's problems. The event had 100% attendance, and the UIF team were happily surprised with the number of problems identified and the quality of solutions proposed. Macy and her team created a movement at her school that elevated UIF on her campus amongst students and faculty.  The students who attended were given shirts with a popular joke on it that only William Jewell College students and faculty would understand, which spread awareness about the event and created an outpour of interest in UIF. Seven of the original twenty people who were invited and given a voice at Macy's event ended up being so passionate about making a change they joined UIF in the following semester! This is just one of many examples of UIF cohorts adapting and creating unique events to make a change.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">We would sincerely like to thank Macy Tush for giving both her time and insight on this guide! If you would like to learn more about how awesome she is, check out her wiki page [[Macy Tush|here]].

<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Written by: [[DamianMunoz|Damian Munoz]],<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">[[MurthyS|Sunny Murthy]], Josh Jay, Michelle Paradise, [[/Daniel Yim|Daniel Yim]], [[Alexandra Haller|Alexandra Haller]], and [[Robert Shepard|Robert Shepherd]].

Resource:How to get people to come to your events

2017-09-09T19:12:25Z

Hallera:

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduction'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When you think about a major event, what do you picture? A room full of people, free food, or maybe even games.  To have a successful event you might not need anything that fancy at all. In the following paragraphs we, will go over some key concepts that will aid you in achieving a successful event. These concepts will include information about your audience that will be attending your event. Along with some basic strategies that have been found to be crucial in having a good attendance. Even more into the idea of grabbing people’s attention, we will go into the concept of outreach. A useful idea that allows us to add a personal perspective to any event. Making people feel welcome and special, which is important if you want to have them come back again.

Once you have your audience and your event planned out, you are halfway there. Now the fun can finally begin. Whether you have some planning to finish up or you are ready to go, always have a plan. In our content section, you will read about some helpful hints to create and conduct the event. Touching on the organization, introductions, and more. Making your event one that will be like no other. If you follow these helpful hints, you could be on the track to having a successful event, but if you still want something more, look down at the illustrative backstory. An in-depth story about an event that was a big success. Lead by Macy Tush, a University Innovation Fellow at William Jewell College.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Audience'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">For people to attend your event, identifying a potential demographic can lead to a strong attendance. However, this is not always the case when planning for an event. For an event to be successful, you must allow for a variety of people to attend. No matter how big or small the event is, having a diverse audience will allow events such as talks and discussions achieve great success. By opening your event to a wide audience, you are gaining a bigger outreach and greater potential for a successful attendance.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Note the following suggestions:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try to identify a potential demographic of people to reach out to, but don’t be closed minded on who should come.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try and experiment with your audience by inviting a diverse range of people to your event.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Leave a mystery or reward for your audience can lead to greater attendance and publicity to attract a bigger audience in the future.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Strategy'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Please read the general tips on how to strategy effeciently to maximize the success of your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Work with a team to develop measurable goals and expectations.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Lean on your UIF cohort for inspiration and your administration for guidance. It’s harder if you have to do everything alone, so divide the work to suit everybody’s strengths.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to ask for help. Remember that everyone has a view, perspective, and voice to contribute. Be open-minded.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Brainstorming can take time, especially when working in a group. Don’t get discouraged.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use PR as a way to tell people about your event. Try to be mysterious and don’t give everything away or your audience will lose interest if they know everything that is going to happen. Try and do something new to get the wow-factor that will blow people away.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use incentives to get people to come, such as having a personal touch to your invite and making people feel important/heard.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to fail. Learn from past experiences and failures to prototype what works best for your campus. Find out what works.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Understand the diversity of students when deciding on the best way to have your event. Scale your audience accordingly to fit your goals. One easy way to start a conversation is to keep it simple, small, and informal.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Reach out to students, but don’t waste their time. You need to earn their respect. Sit down with them and show purpose and initiative in your goals.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t do the same thing twice the same way. You lose a sense of awe this way.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Keep contact with people that have shown up to past events. This way, they can help market promotion for you. Consider even sending a thank-you note or a physical takeaway to commemorate your event. Give people a sense of pride.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t let people leave your event empty-handed because they are coming to your event for a reason.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Remember that what you put into the event is what you get out of it.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Content'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Read these recommendations for your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">The organization is key! Plan out how you would like the event to run prior to it happening. Make sure any tools that will be needed are available and ready for use.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduce yourself and the other members in your cohort.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Give a background to what UIF is and the intentions of the group.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure the audience understands your mission/goal for the event. ''(Example: Identify issues around campus)''
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure when addressing an issue you brainstorm solutions. This will prevent people from just complaining.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Know your setting; if the event is casual, there should not be a long PowerPoint presentation.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Get people into groups! By making diverse groups students have the opportunity to interact with individuals that they are unfamiliar with.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Value ''everyone''. Each person brings a unique view to the table.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Overall it is important to have a fun event that is interesting and interactive. Nobody wants to come to an event that seems like another lecture. Also understand that incentives such as T-Shirts, School apparel, and even free food are great ways to ensure a decent turnout. The value of the information or the achievement of a certain goal has a value, do not be afraid to spend some money.

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Outreach =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When organizing an event, effective outreach is essential in ensuring strong attendance. Utilizing traditional advertising strategies such as posters and university communications can yield successful results. However, to further engage the potential audience, a more personal approach is recommended. Personalizing the invitation and reaching out to the potential attendees face to face is a useful tactic to ensure high event turnout. Doing so adds a personal touch to the invitation and makes the potential participant feel that their unique opinion and perspective is valued. Also, when inviting individuals to the event, the exact details of the event can be left a mystery. This will create a sense of intrigue and curiosity that will entice the individual to attend.

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">After the Fact =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Looking back and evaluating the event may seem like a pointless step in a guide to get people to come to your events, but it’s probably the opposite. Macy describes the event that she put on as an experiment, and the results of this particular experiment far exceeded her expectations. So like any good scientist Macy evaluated her results to understand how they could be used in the future. She particularly learned the importance of hearing from a wide variety of people and that some amount of mystery draws people to attend. She can now use these insights as she makes plans in the future.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Once the event takes place, hopefully with good attendance, take time to evaluate it and ask yourself a few questions such as the following:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What was the best part about the event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Why did people want to come to this event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What did I learn from this that can be used in the future?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What ideas do I have now to improve on this event?

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Illustrative Backstory =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">This information was gathered by interviewing  Macy Tush, a current University Innovation Fellow at William Jewell College. She led a team and selected 20 unique individuals to attend an event at a local pub. Each person was personally invited using a business card with just a time and place to create mystery. The event brought together twenty people, who may not have interacted outside of that event, to voice their opinions and collaborate to come up with solutions to their university's problems. The event had 100% attendance, and the UIF team were happily surprised with the number of problems identified and the quality of solutions proposed. Macy and her team created a movement at her school that elevated UIF on her campus amongst students and faculty.  The students who attended were given shirts with a popular joke on it that only William Jewell College students and faculty would understand, which spread awareness about the event and created an outpour of interest in UIF. Seven of the original twenty people who were invited and given a voice at Macy's event ended up being so passionate about making a change they joined UIF in the following semester! This is just one of many examples of UIF cohorts adapting and creating unique events to make a change.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">We would sincerely like to thank Macy Tush for giving both her time and insight on this guide! If you would like to learn more about how awesome she is, check out her wiki page [[Macy Tush|here]].

<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Written by: [[DamianMunoz|Damian Munoz]],<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">[[MurthyS|Sunny Murthy]], Josh Jay, Michelle Paradise, [[/Daniel Yim|Daniel Yim]], [[Alexandra Haller|Alexandra Haller]], and [[Robert Shepard|Robert Shepherd]].

Resource:How to get people to come to your events

2017-09-09T19:12:14Z

Hallera:

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduction'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When you think about a major event, what do you picture? A room full of people, free food, or maybe even games.  To have a successful event you might not need anything that fancy at all. In the following paragraphs we, will go over some key concepts that will aid you in achieving a successful event. These concepts will include information about your audience that will be attending your event. Along with some basic strategies that have been found to be crucial in having a good attendance. Even more into the idea of grabbing people’s attention, we will go into the concept of outreach. A useful idea that allows us to add a personal perspective to any event. Making people feel welcome and special, which is important if you want to have them come back again.

Once you have your audience and your event planned out, you are halfway there. Now the fun can finally begin. Whether you have some planning to finish up or you are ready to go, always have a plan. In our content section, you will read about some helpful hints to create and conduct the event. Touching on the organization, introductions, and more. Making your event one that will be like no other. If you follow these helpful hints, you could be on the track to having a successful event, but if you still want something more, look down at the illustrative backstory. An in-depth story about an event that was a big success. Lead by Macy Tush, a University Innovation Fellow at William Jewell College.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Audience'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">For people to attend your event, identifying a potential demographic can lead to a strong attendance. However, this is not always the case when planning for an event. For an event to be successful, you must allow for a variety of people to attend. No matter how big or small the event is, having a diverse audience will allow events such as talks and discussions achieve great success. By opening your event to a wide audience, you are gaining a bigger outreach and greater potential for a successful attendance.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Note the following suggestions:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try to identify a potential demographic of people to reach out to, but don’t be closed minded on who should come.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try and experiment with your audience by inviting a diverse range of people to your event.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Leave a mystery or reward for your audience can lead to greater attendance and publicity to attract a bigger audience in the future.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Strategy'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Please read the general tips on how to strategy effeciently to maximize the success of your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Work with a team to develop measurable goals and expectations.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Lean on your UIF cohort for inspiration and your administration for guidance. It’s harder if you have to do everything alone, so divide the work to suit everybody’s strengths.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to ask for help. Remember that everyone has a view, perspective, and voice to contribute. Be open-minded.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Brainstorming can take time, especially when working in a group. Don’t get discouraged.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use PR as a way to tell people about your event. Try to be mysterious and don’t give everything away or your audience will lose interest if they know everything that is going to happen. Try and do something new to get the wow-factor that will blow people away.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use incentives to get people to come, such as having a personal touch to your invite and making people feel important/heard.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to fail. Learn from past experiences and failures to prototype what works best for your campus. Find out what works.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Understand the diversity of students when deciding on the best way to have your event. Scale your audience accordingly to fit your goals. One easy way to start a conversation is to keep it simple, small, and informal.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Reach out to students, but don’t waste their time. You need to earn their respect. Sit down with them and show purpose and initiative in your goals.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t do the same thing twice the same way. You lose a sense of awe this way.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Keep contact with people that have shown up to past events. This way, they can help market promotion for you. Consider even sending a thank-you note or a physical takeaway to commemorate your event. Give people a sense of pride.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t let people leave your event empty-handed because they are coming to your event for a reason.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Remember that what you put into the event is what you get out of it.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Content'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Read these recommendations for your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">The organization is key! Plan out how you would like the event to run prior to it happening. Make sure any tools that will be needed are available and ready for use.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduce yourself and the other members in your cohort.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Give a background to what UIF is and the intentions of the group.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure the audience understands your mission/goal for the event. ''(Example: Identify issues around campus)''
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure when addressing an issue you brainstorm solutions. This will prevent people from just complaining.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Know your setting; if the event is casual, there should not be a long PowerPoint presentation.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Get people into groups! By making diverse groups students have the opportunity to interact with individuals that they are unfamiliar with.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Value ''everyone''. Each person brings a unique view to the table.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Overall it is important to have a fun event that is interesting and interactive. Nobody wants to come to an event that seems like another lecture. Also understand that incentives such as T-Shirts, School apparel, and even free food are great ways to ensure a decent turnout. The value of the information or the achievement of a certain goal has a value, do not be afraid to spend some money.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Outreach'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When organizing an event, effective outreach is essential in ensuring strong attendance. Utilizing traditional advertising strategies such as posters and university communications can yield successful results. However, to further engage the potential audience, a more personal approach is recommended. Personalizing the invitation and reaching out to the potential attendees face to face is a useful tactic to ensure high event turnout. Doing so adds a personal touch to the invitation and makes the potential participant feel that their unique opinion and perspective is valued. Also, when inviting individuals to the event, the exact details of the event can be left a mystery. This will create a sense of intrigue and curiosity that will entice the individual to attend.

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">After the Fact =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Looking back and evaluating the event may seem like a pointless step in a guide to get people to come to your events, but it’s probably the opposite. Macy describes the event that she put on as an experiment, and the results of this particular experiment far exceeded her expectations. So like any good scientist Macy evaluated her results to understand how they could be used in the future. She particularly learned the importance of hearing from a wide variety of people and that some amount of mystery draws people to attend. She can now use these insights as she makes plans in the future.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Once the event takes place, hopefully with good attendance, take time to evaluate it and ask yourself a few questions such as the following:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What was the best part about the event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Why did people want to come to this event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What did I learn from this that can be used in the future?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What ideas do I have now to improve on this event?

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Illustrative Backstory =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">This information was gathered by interviewing  Macy Tush, a current University Innovation Fellow at William Jewell College. She led a team and selected 20 unique individuals to attend an event at a local pub. Each person was personally invited using a business card with just a time and place to create mystery. The event brought together twenty people, who may not have interacted outside of that event, to voice their opinions and collaborate to come up with solutions to their university's problems. The event had 100% attendance, and the UIF team were happily surprised with the number of problems identified and the quality of solutions proposed. Macy and her team created a movement at her school that elevated UIF on her campus amongst students and faculty.  The students who attended were given shirts with a popular joke on it that only William Jewell College students and faculty would understand, which spread awareness about the event and created an outpour of interest in UIF. Seven of the original twenty people who were invited and given a voice at Macy's event ended up being so passionate about making a change they joined UIF in the following semester! This is just one of many examples of UIF cohorts adapting and creating unique events to make a change.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">We would sincerely like to thank Macy Tush for giving both her time and insight on this guide! If you would like to learn more about how awesome she is, check out her wiki page [[Macy Tush|here]].

<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Written by: [[DamianMunoz|Damian Munoz]],<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">[[MurthyS|Sunny Murthy]], Josh Jay, Michelle Paradise, [[/Daniel Yim|Daniel Yim]], [[Alexandra Haller|Alexandra Haller]], and [[Robert Shepard|Robert Shepherd]].

Resource:How to get people to come to your events

2017-09-09T19:11:54Z

Hallera:

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduction'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When you think about a major event, what do you picture? A room full of people, free food, or maybe even games.  To have a successful event you might not need anything that fancy at all. In the following paragraphs we, will go over some key concepts that will aid you in achieving a successful event. These concepts will include information about your audience that will be attending your event. Along with some basic strategies that have been found to be crucial in having a good attendance. Even more into the idea of grabbing people’s attention, we will go into the concept of outreach. A useful idea that allows us to add a personal perspective to any event. Making people feel welcome and special, which is important if you want to have them come back again.

Once you have your audience and your event planned out, you are halfway there. Now the fun can finally begin. Whether you have some planning to finish up or you are ready to go, always have a plan. In our content section, you will read about some helpful hints to create and conduct the event. Touching on the organization, introductions, and more. Making your event one that will be like no other. If you follow these helpful hints, you could be on the track to having a successful event, but if you still want something more, look down at the illustrative backstory. An in-depth story about an event that was a big success. Lead by Macy Tush, a University Innovation Fellow at William Jewell College.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Audience'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">For people to attend your event, identifying a potential demographic can lead to a strong attendance. However, this is not always the case when planning for an event. For an event to be successful, you must allow for a variety of people to attend. No matter how big or small the event is, having a diverse audience will allow events such as talks and discussions achieve great success. By opening your event to a wide audience, you are gaining a bigger outreach and greater potential for a successful attendance.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Note the following suggestions:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try to identify a potential demographic of people to reach out to, but don’t be closed minded on who should come.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try and experiment with your audience by inviting a diverse range of people to your event.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Leave a mystery or reward for your audience can lead to greater attendance and publicity to attract a bigger audience in the future.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Strategy'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Please read the general tips on how to strategy effeciently to maximize the success of your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Work with a team to develop measurable goals and expectations.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Lean on your UIF cohort for inspiration and your administration for guidance. It’s harder if you have to do everything alone, so divide the work to suit everybody’s strengths.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to ask for help. Remember that everyone has a view, perspective, and voice to contribute. Be open-minded.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Brainstorming can take time, especially when working in a group. Don’t get discouraged.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use PR as a way to tell people about your event. Try to be mysterious and don’t give everything away or your audience will lose interest if they know everything that is going to happen. Try and do something new to get the wow-factor that will blow people away.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use incentives to get people to come, such as having a personal touch to your invite and making people feel important/heard.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to fail. Learn from past experiences and failures to prototype what works best for your campus. Find out what works.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Understand the diversity of students when deciding on the best way to have your event. Scale your audience accordingly to fit your goals. One easy way to start a conversation is to keep it simple, small, and informal.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Reach out to students, but don’t waste their time. You need to earn their respect. Sit down with them and show purpose and initiative in your goals.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t do the same thing twice the same way. You lose a sense of awe this way.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Keep contact with people that have shown up to past events. This way, they can help market promotion for you. Consider even sending a thank-you note or a physical takeaway to commemorate your event. Give people a sense of pride.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t let people leave your event empty-handed because they are coming to your event for a reason.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Remember that what you put into the event is what you get out of it.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Content'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Read these recommendations for your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">The organization is key! Plan out how you would like the event to run prior to it happening. Make sure any tools that will be needed are available and ready for use.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduce yourself and the other members in your cohort.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Give a background to what UIF is and the intentions of the group.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure the audience understands your mission/goal for the event. ''(Example: Identify issues around campus)''
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure when addressing an issue you brainstorm solutions. This will prevent people from just complaining.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Know your setting; if the event is casual, there should not be a long PowerPoint presentation.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Get people into groups! By making diverse groups students have the opportunity to interact with individuals that they are unfamiliar with.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Value ''everyone''. Each person brings a unique view to the table.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Overall it is important to have a fun event that is interesting and interactive. Nobody wants to come to an event that seems like another lecture. Also understand that incentives such as T-Shirts, School apparel, and even free food are great ways to ensure a decent turnout. The value of the information or the achievement of a certain goal has a value, do not be afraid to spend some money.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Outreach'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When organizing an event, effective outreach is essential in ensuring strong attendance. Utilizing traditional advertising strategies such as posters and university communications can yield successful results. However, to further engage the potential audience, a more personal approach is recommended. Personalizing the invitation and reaching out to the potential attendees face to face is a useful tactic to ensure high event turnout. Doing so adds a personal touch to the invitation and makes the potential participant feel that their unique opinion and perspective is valued. Also, when inviting individuals to the event, the exact details of the event can be left a mystery. This will create a sense of intrigue and curiosity that will entice the individual to attend.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">After the Fact'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Looking back and evaluating the event may seem like a pointless step in a guide to get people to come to your events, but it’s probably the opposite. Macy describes the event that she put on as an experiment, and the results of this particular experiment far exceeded her expectations. So like any good scientist Macy evaluated her results to understand how they could be used in the future. She particularly learned the importance of hearing from a wide variety of people and that some amount of mystery draws people to attend. She can now use these insights as she makes plans in the future.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Once the event takes place, hopefully with good attendance, take time to evaluate it and ask yourself a few questions such as the following:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What was the best part about the event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Why did people want to come to this event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What did I learn from this that can be used in the future?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What ideas do I have now to improve on this event?

= <span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Illustrative Backstory =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">This information was gathered by interviewing  Macy Tush, a current University Innovation Fellow at William Jewell College. She led a team and selected 20 unique individuals to attend an event at a local pub. Each person was personally invited using a business card with just a time and place to create mystery. The event brought together twenty people, who may not have interacted outside of that event, to voice their opinions and collaborate to come up with solutions to their university's problems. The event had 100% attendance, and the UIF team were happily surprised with the number of problems identified and the quality of solutions proposed. Macy and her team created a movement at her school that elevated UIF on her campus amongst students and faculty.  The students who attended were given shirts with a popular joke on it that only William Jewell College students and faculty would understand, which spread awareness about the event and created an outpour of interest in UIF. Seven of the original twenty people who were invited and given a voice at Macy's event ended up being so passionate about making a change they joined UIF in the following semester! This is just one of many examples of UIF cohorts adapting and creating unique events to make a change.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">We would sincerely like to thank Macy Tush for giving both her time and insight on this guide! If you would like to learn more about how awesome she is, check out her wiki page [[Macy Tush|here]].

<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Written by: [[DamianMunoz|Damian Munoz]],<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">[[MurthyS|Sunny Murthy]], Josh Jay, Michelle Paradise, [[/Daniel Yim|Daniel Yim]], [[Alexandra Haller|Alexandra Haller]], and [[Robert Shepard|Robert Shepherd]].

Fellow:Alexandra Haller

2017-09-09T19:03:20Z

Hallera:

Alexandra “Alessa” Haller is a University Innovation Fellow and an undergraduate student at Susquehanna University (SU) in Selinsgrove,Pennsylvania, [[File:AlexandraHallerPP.png|frame]]studying International Studies (with an emphasis in Diplomacy), Economics (with an emphasis in Global Economy and Financial Markets), and German.

At SU, Alexandra is a known work-aholic. Three majors weren’t enough to keep her busy. She has four on-campus jobs and three leadership positions. She works in the Admissions Office as a Recruiting Counselor’s Assistant. She is a Community Assistant (a Resident Assistant for Independent-living), a German tutor for the Modern Languages Department, and a Student Driver for the Health Center. She is a sister of Kappa Delta Sorority and serves as the Ritual Chair for the chapter and as the Vice President of Finance on the Panhellenic Executive Council. She is also the Vice President of Omicron Delta Kappa, the national leadership honors society for juniors and seniors. As can be seen, Alexandra likes to keep busy. She’s a coffee enthusiast and fitness fanatic.

Alexandra also has a knack for cultures. English isn’t her first language. Born in Köln, Germany, she emigrated to the United States when she was young and has lived in the Washington, D.C. area ever since. She has studied French and Spanish, and will be studying for a semester in Seville, Spain soon. In the past summer, Alexandra spent three months in Italy as an Au Pair to teach English and learn about the Italian culture. She loves food, good discussion, and learning about culture-shocks. Alexandra aspires to travel for work and possibly take the Foreign Service Exam to become a Diplomat in the near future.

Nevertheless, at any given time, you can find Alexandra laughing and conversing with faculty and friends. Excellent communication is what she values the most. She hopes to better strengthen the communication between students and the administration on campus to improve the atmosphere at her university.

[[Category:Student Contributor|Student_Contributor]]

Fellow:Alexandra Haller

2017-09-09T19:02:38Z

Hallera:

Alexandra “Alessa” Haller is a University Innovation Fellow and an undergraduate student at Susquehanna University (SU) in Selinsgrove,Pennsylvania, [[File:AlexandraHallerPP.png|frame|AlexandraHallerPP.png]]studying International Studies (with an emphasis in Diplomacy), Economics (with an emphasis in Global Economy and Financial Markets), and German.

At SU, Alexandra is a known work-aholic. Three majors weren’t enough to keep her busy. She has four on-campus jobs and three leadership positions. She works in the Admissions Office as a Recruiting Counselor’s Assistant. She is a Community Assistant (a Resident Assistant for Independent-living), a German tutor for the Modern Languages Department, and a Student Driver for the Health Center. She is a sister of Kappa Delta Sorority and serves as the Ritual Chair for the chapter and as the Vice President of Finance on the Panhellenic Executive Council. She is also the Vice President of Omicron Delta Kappa, the national leadership honors society for juniors and seniors. As can be seen, Alexandra likes to keep busy. She’s a coffee enthusiast and fitness fanatic.

Alexandra also has a knack for cultures. English isn’t her first language. Born in Köln, Germany, she emigrated to the United States when she was young and has lived in the Washington, D.C. area ever since. She has studied French and Spanish, and will be studying for a semester in Seville, Spain soon. In the past summer, Alexandra spent three months in Italy as an Au Pair to teach English and learn about the Italian culture. She loves food, good discussion, and learning about culture-shocks. Alexandra aspires to travel for work and possibly take the Foreign Service Exam to become a Diplomat in the near future.

Nevertheless, at any given time, you can find Alexandra laughing and conversing with faculty and friends. Excellent communication is what she values the most. She hopes to better strengthen the communication between students and the administration on campus to improve the atmosphere at her university.

[[Category:Student Contributor|Student_Contributor]]

Fellow:Alexandra Haller

2017-09-09T19:02:15Z

Hallera:

Fellow:Alexandra Haller

2017-09-09T19:00:55Z

Hallera:

Alexandra “Alessa” Haller is a University Innovation Fellow and an undergraduate student at Susquehanna University (SU) in Selinsgrove,Pennsylvania, [[File:AlexandraHallerPP.png|frame|AlexandraHallerPP.png]]studying International Studies (with an emphasis in Diplomacy), Economics (with an emphasis in Global Economy and Financial Markets), and German.

At SU, Alexandra is a known work-aholic. Three majors weren’t enough to keep her busy. She has four on-campus jobs and three leadership positions. She works in the Admissions Office as a Recruiting Counselor’s Assistant. She is a Community Assistant (a Resident Assistant for Independent-living), a German tutor for the Modern Languages Department, and a Student Driver for the Health Center. She is a sister of Kappa Delta Sorority and serves as the Ritual Chair for the chapter and as the Vice President of Finance on the Panhellenic Executive Council. She is also the Vice President of Omicron Delta Kappa, the national leadership honors society for juniors and seniors. As can be seen, Alexandra likes to keep busy. She’s a coffee enthusiast and fitness fanatic.

Alexandra also has a knack for cultures. English isn’t her first language. Born in Köln, Germany, she emigrated to the United States when she was young and has lived in the Washington, D.C. area ever since. She has studied French and Spanish, and will be studying for a semester in Seville, Spain soon. In the past summer, Alexandra spent three months in Italy as an Au Pair to teach English and learn about the Italian culture. She loves food, good discussion, and learning about culture-shocks. Alexandra aspires to travel for work and possibly take the Foreign Service Exam to become a Diplomat in the near future.

Nevertheless, at any given time, you can find Alexandra laughing and conversing with faculty and friends. Excellent communication is what she values the most. She hopes to better strengthen the communication between students and the administration on campus to improve the atmosphere at her university.

[[Category:Student Contributor|Student_Contributor]]

Fellow:Alexandra Haller

2017-09-09T19:00:24Z

Hallera:

Alexandra “Alessa” Haller is a University Innovation Fellow and an undergraduate student at Susquehanna University (SU) in Selinsgrove,Pennsylvania, [[File:AlexandraHallerPP.png|thumb]]studying International Studies (with an emphasis in Diplomacy), Economics (with an emphasis in Global Economy and Financial Markets), and German.

At SU, Alexandra is a known work-aholic. Three majors weren’t enough to keep her busy. She has four on-campus jobs and three leadership positions. She works in the Admissions Office as a Recruiting Counselor’s Assistant. She is a Community Assistant (a Resident Assistant for Independent-living), a German tutor for the Modern Languages Department, and a Student Driver for the Health Center. She is a sister of Kappa Delta Sorority and serves as the Ritual Chair for the chapter and as the Vice President of Finance on the Panhellenic Executive Council. She is also the Vice President of Omicron Delta Kappa, the national leadership honors society for juniors and seniors. As can be seen, Alexandra likes to keep busy. She’s a coffee enthusiast and fitness fanatic.

Alexandra also has a knack for cultures. English isn’t her first language. Born in Köln, Germany, she emigrated to the United States when she was young and has lived in the Washington, D.C. area ever since. She has studied French and Spanish, and will be studying for a semester in Seville, Spain soon. In the past summer, Alexandra spent three months in Italy as an Au Pair to teach English and learn about the Italian culture. She loves food, good discussion, and learning about culture-shocks. Alexandra aspires to travel for work and possibly take the Foreign Service Exam to become a Diplomat in the near future.

Nevertheless, at any given time, you can find Alexandra laughing and conversing with faculty and friends. Excellent communication is what she values the most. She hopes to better strengthen the communication between students and the administration on campus to improve the atmosphere at her university.

[[Category:Student Contributor|Student_Contributor]]

Fellow:Alexandra Haller

2017-09-09T18:59:35Z

Hallera:

Alexandra “Alessa” Haller is a University Innovation Fellow and an undergraduate student at Susquehanna University (SU) in Selinsgrove,Pennsylvania, [[File:AlexandraHallerPP.png]]studying International Studies (with an emphasis in Diplomacy), Economics (with an emphasis in Global Economy and Financial Markets), and German.

At SU, Alexandra is a known work-aholic. Three majors weren’t enough to keep her busy. She has four on-campus jobs and three leadership positions. She works in the Admissions Office as a Recruiting Counselor’s Assistant. She is a Community Assistant (a Resident Assistant for Independent-living), a German tutor for the Modern Languages Department, and a Student Driver for the Health Center. She is a sister of Kappa Delta Sorority and serves as the Ritual Chair for the chapter and as the Vice President of Finance on the Panhellenic Executive Council. She is also the Vice President of Omicron Delta Kappa, the national leadership honors society for juniors and seniors. As can be seen, Alexandra likes to keep busy. She’s a coffee enthusiast and fitness fanatic.

Alexandra also has a knack for cultures. English isn’t her first language. Born in Köln, Germany, she emigrated to the United States when she was young and has lived in the Washington, D.C. area ever since. She has studied French and Spanish, and will be studying for a semester in Seville, Spain soon. In the past summer, Alexandra spent three months in Italy as an Au Pair to teach English and learn about the Italian culture. She loves food, good discussion, and learning about culture-shocks. Alexandra aspires to travel for work and possibly take the Foreign Service Exam to become a Diplomat in the near future.

Nevertheless, at any given time, you can find Alexandra laughing and conversing with faculty and friends. Excellent communication is what she values the most. She hopes to better strengthen the communication between students and the administration on campus to improve the atmosphere at her university.

[[Category:Student Contributor|Student_Contributor]]

File:AlexandraHallerPP.png

2017-09-09T18:58:58Z

Hallera:

Resource:How to get people to come to your events

2017-09-09T04:20:41Z

Hallera:

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduction'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When you think about a major event, what do you picture? A room full of people, free food, or maybe even games.  To have a successful event you might not need anything that fancy at all. In the following paragraphs we, will go over some key concepts that will aid you in achieving a successful event. These concepts will include information about your audience that will be attending your event. Along with some basic strategies that have been found to be crucial in having a good attendance. Even more into the idea of grabbing people’s attention, we will go into the concept of outreach. A useful idea that allows us to add a personal perspective to any event. Making people feel welcome and special, which is important if you want to have them come back again.

Once you have your audience and your event planned out, you are halfway there. Now the fun can finally begin. Whether you have some planning to finish up or you are ready to go, always have a plan. In our content section, you will read about some helpful hints to create and conduct the event. Touching on the organization, introductions, and more. Making your event one that will be like no other. If you follow these helpful hints, you could be on the track to having a successful event, but if you still want something more, look down at the illustrative backstory. An in-depth story about an event that was a big success. Lead by Macy Tush, a University Innovation Fellow at William Jewell College.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Audience'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">For people to attend your event, identifying a potential demographic can lead to a strong attendance. However, this is not always the case when planning for an event. For an event to be successful, you must allow for a variety of people to attend. No matter how big or small the event is, having a diverse audience will allow events such as talks and discussions achieve great success. By opening your event to a wide audience, you are gaining a bigger outreach and greater potential for a successful attendance.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Note the following suggestions:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try to identify a potential demographic of people to reach out to, but don’t be closed minded on who should come.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try and experiment with your audience by inviting a diverse range of people to your event.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Leave a mystery or reward for your audience can lead to greater attendance and publicity to attract a bigger audience in the future.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Strategy'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Please read the general tips on how to strategy effeciently to maximize the success of your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Work with a team to develop measurable goals and expectations.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Lean on your UIF cohort for inspiration and your administration for guidance. It’s harder if you have to do everything alone, so divide the work to suit everybody’s strengths.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to ask for help. Remember that everyone has a view, perspective, and voice to contribute. Be open-minded.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Brainstorming can take time, especially when working in a group. Don’t get discouraged.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use PR as a way to tell people about your event. Try to be mysterious and don’t give everything away or your audience will lose interest if they know everything that is going to happen. Try and do something new to get the wow-factor that will blow people away.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use incentives to get people to come, such as having a personal touch to your invite and making people feel important/heard.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to fail. Learn from past experiences and failures to prototype what works best for your campus. Find out what works.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Understand the diversity of students when deciding on the best way to have your event. Scale your audience accordingly to fit your goals. One easy way to start a conversation is to keep it simple, small, and informal.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Reach out to students, but don’t waste their time. You need to earn their respect. Sit down with them and show purpose and initiative in your goals.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t do the same thing twice the same way. You lose a sense of awe this way.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Keep contact with people that have shown up to past events. This way, they can help market promotion for you. Consider even sending a thank-you note or a physical takeaway to commemorate your event. Give people a sense of pride.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t let people leave your event empty-handed because they are coming to your event for a reason.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Remember that what you put into the event is what you get out of it.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Content'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Read these recommendations for your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">The organization is key! Plan out how you would like the event to run prior to it happening. Make sure any tools that will be needed are available and ready for use.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduce yourself and the other members in your cohort.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Give a background to what UIF is and the intentions of the group.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure the audience understands your mission/goal for the event. ''(Example: Identify issues around campus)''
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure when addressing an issue you brainstorm solutions. This will prevent people from just complaining.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Know your setting; if the event is casual, there should not be a long PowerPoint presentation.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Get people into groups! By making diverse groups students have the opportunity to interact with individuals that they are unfamiliar with.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Value ''everyone''. Each person brings a unique view to the table.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Overall it is important to have a fun event that is interesting and interactive. Nobody wants to come to an event that seems like another lecture. Also understand that incentives such as T-Shirts, School apparel, and even free food are great ways to ensure a decent turnout. The value of the information or the achievement of a certain goal has a value, do not be afraid to spend some money.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Outreach'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When organizing an event, effective outreach is essential in ensuring strong attendance. Utilizing traditional advertising strategies such as posters and university communications can yield successful results. However, to further engage the potential audience, a more personal approach is recommended. Personalizing the invitation and reaching out to the potential attendees face to face is a useful tactic to ensure high event turnout. Doing so adds a personal touch to the invitation and makes the potential participant feel that their unique opinion and perspective is valued. Also, when inviting individuals to the event, the exact details of the event can be left a mystery. This will create a sense of intrigue and curiosity that will entice the individual to attend.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">After the Fact'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Looking back and evaluating the event may seem like a pointless step in a guide to get people to come to your events, but it’s probably the opposite. Macy describes the event that she put on as an experiment, and the results of this particular experiment far exceeded her expectations. So like any good scientist Macy evaluated her results to understand how they could be used in the future. She particularly learned the importance of hearing from a wide variety of people and that some amount of mystery draws people to attend. She can now use these insights as she makes plans in the future.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Once the event takes place, hopefully with good attendance, take time to evaluate it and ask yourself a few questions such as the following:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What was the best part about the event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Why did people want to come to this event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What did I learn from this that can be used in the future?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What ideas do I have now to improve on this event?

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Illustrative Backstory'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">This information was gathered by interviewing  Macy Tush, a current University Innovation Fellow at William Jewell College. She led a team and selected 20 unique individuals to attend an event at a local pub. Each person was personally invited using a business card with just a time and place to create mystery. The event brought together twenty people, who may not have interacted outside of that event, to voice their opinions and collaborate to come up with solutions to their university's problems. The event had 100% attendance, and the UIF team were happily surprised with the number of problems identified and the quality of solutions proposed. Macy and her team created a movement at her school that elevated UIF on her campus amongst students and faculty.  The students who attended were given shirts with a popular joke on it that only William Jewell College students and faculty would understand, which spread awareness about the event and created an outpour of interest in UIF. Seven of the original twenty people who were invited and given a voice at Macy's event ended up being so passionate about making a change they joined UIF in the following semester! This is just one of many examples of UIF cohorts adapting and creating unique events to make a change.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">We would sincerely like to thank Macy Tush for giving both her time and insight on this guide! If you would like to learn more about her possible, check out her wiki page [[Macy Tush|here]].

<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Written by: [[DamianMunoz|Damian Munoz]],<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">[[MurthyS|Sunny Murthy]], Josh Jay, Michelle Paradise, [[/Daniel_Yim|Daniel Yim]], [[Alexandra Haller|Alexandra Haller]], and [[Robert Shepard|Robert Shepherd]].

Resource:How to get people to come to your events

2017-09-09T04:19:37Z

Hallera:

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduction'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When you think about a major event, what do you picture? A room full of people, free food, or maybe even games.  To have a successful event you might not need anything that fancy at all. In the following paragraphs we, will go over some key concepts that will aid you in achieving a successful event. These concepts will include information about your audience that will be attending your event. Along with some basic strategies that have been found to be crucial in having a good attendance. Even more into the idea of grabbing people’s attention, we will go into the concept of outreach. A useful idea that allows us to add a personal perspective to any event. Making people feel welcome and special, which is important if you want to have them come back again.

Once you have your audience and your event planned out, you are halfway there. Now the fun can finally begin. Whether you have some planning to finish up or you are ready to go, always have a plan. In our content section, you will read about some helpful hints to create and conduct the event. Touching on the organization, introductions, and more. Making your event one that will be like no other. If you follow these helpful hints, you could be on the track to having a successful event, but if you still want something more, look down at the illustrative backstory. An in-depth story about an event that was a big success. Lead by Macy Tush, a University Innovation Fellow at William Jewell College.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Audience'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">For people to attend your event, identifying a potential demographic can lead to a strong attendance. However, this is not always the case when planning for an event. For an event to be successful, you must allow for a variety of people to attend. No matter how big or small the event is, having a diverse audience will allow events such as talks and discussions achieve great success. By opening your event to a wide audience, you are gaining a bigger outreach and greater potential for a successful attendance.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Note the following suggestions:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try to identify a potential demographic of people to reach out to, but don’t be closed minded on who should come.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try and experiment with your audience by inviting a diverse range of people to your event.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Leave a mystery or reward for your audience can lead to greater attendance and publicity to attract a bigger audience in the future.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Strategy'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Please read the general tips on how to strategy effeciently to maximize the success of your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Work with a team to develop measurable goals and expectations.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Lean on your UIF cohort for inspiration and your administration for guidance. It’s harder if you have to do everything alone, so divide the work to suit everybody’s strengths.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to ask for help. Remember that everyone has a view, perspective, and voice to contribute. Be open-minded.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Brainstorming can take time, especially when working in a group. Don’t get discouraged.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use PR as a way to tell people about your event. Try to be mysterious and don’t give everything away or your audience will lose interest if they know everything that is going to happen. Try and do something new to get the wow-factor that will blow people away.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use incentives to get people to come, such as having a personal touch to your invite and making people feel important/heard.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to fail. Learn from past experiences and failures to prototype what works best for your campus. Find out what works.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Understand the diversity of students when deciding on the best way to have your event. Scale your audience accordingly to fit your goals. One easy way to start a conversation is to keep it simple, small, and informal.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Reach out to students, but don’t waste their time. You need to earn their respect. Sit down with them and show purpose and initiative in your goals.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t do the same thing twice the same way. You lose a sense of awe this way.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Keep contact with people that have shown up to past events. This way, they can help market promotion for you. Consider even sending a thank-you note or a physical takeaway to commemorate your event. Give people a sense of pride.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t let people leave your event empty-handed because they are coming to your event for a reason.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Remember that what you put into the event is what you get out of it.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Content'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Read these recommendations for your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">The organization is key! Plan out how you would like the event to run prior to it happening. Make sure any tools that will be needed are available and ready for use.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduce yourself and the other members in your cohort.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Give a background to what UIF is and the intentions of the group.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure the audience understands your mission/goal for the event. ''(Example: Identify issues around campus)''
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure when addressing an issue you brainstorm solutions. This will prevent people from just complaining.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Know your setting; if the event is casual, there should not be a long PowerPoint presentation.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Get people into groups! By making diverse groups students have the opportunity to interact with individuals that they are unfamiliar with.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Value ''everyone''. Each person brings a unique view to the table.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Overall it is important to have a fun event that is interesting and interactive. Nobody wants to come to an event that seems like another lecture. Also understand that incentives such as T-Shirts, School apparel, and even free food are great ways to ensure a decent turnout. The value of the information or the achievement of a certain goal has a value, do not be afraid to spend some money.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Outreach'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When organizing an event, effective outreach is essential in ensuring strong attendance. Utilizing traditional advertising strategies such as posters and university communications can yield successful results. However, to further engage the potential audience, a more personal approach is recommended. Personalizing the invitation and reaching out to the potential attendees face to face is a useful tactic to ensure high event turnout. Doing so adds a personal touch to the invitation and makes the potential participant feel that their unique opinion and perspective is valued. Also, when inviting individuals to the event, the exact details of the event can be left a mystery. This will create a sense of intrigue and curiosity that will entice the individual to attend.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">After the Fact'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Looking back and evaluating the event may seem like a pointless step in a guide to get people to come to your events, but it’s probably the opposite. Macy describes the event that she put on as an experiment, and the results of this particular experiment far exceeded her expectations. So like any good scientist Macy evaluated her results to understand how they could be used in the future. She particularly learned the importance of hearing from a wide variety of people and that some amount of mystery draws people to attend. She can now use these insights as she makes plans in the future.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Once the event takes place, hopefully with good attendance, take time to evaluate it and ask yourself a few questions such as the following:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What was the best part about the event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Why did people want to come to this event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What did I learn from this that can be used in the future?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What ideas do I have now to improve on this event?

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Illustrative Backstory'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">This information was gathered by interviewing  Macy Tush, a current University Innovation Fellow at William Jewell College. She led a team and selected 20 unique individuals to attend an event at a local pub. Each person was personally invited using a business card with just a time and place to create mystery. The event brought together twenty people, who may not have interacted outside of that event, to voice their opinions and collaborate to come up with solutions to their university's problems. The event had 100% attendance, and the UIF team were happily surprised with the number of problems identified and the quality of solutions proposed. Macy and her team created a movement at her school that elevated UIF on her campus amongst students and faculty.  The students who attended were given shirts with a popular joke on it that only William Jewell College students and faculty would understand, which spread awareness about the event and created an outpour of interest in UIF. Seven of the original twenty people who were invited and given a voice at Macy's event ended up being so passionate about making a change they joined UIF in the following semester! This is just one of many examples of UIF cohorts adapting and creating unique events to make a change.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">We would sincerely like to thank Macy Tush for giving both her time and insight on this guide! If you would like to learn more about her possible, check out her wiki page [[Macy Tush|here]].

<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Written by: [[DamianMunoz|Damian Munoz]],<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">[[MurthyS|Sunny Murthy]], Josh Jay, Michelle Paradise, Daniel Yim, [[Alexandra_Haller|Alexandra Haller,]]and [[Robert_Shepard|Robert Shepherd]].

Resource:How to get people to come to your events

2017-09-09T04:17:31Z

Hallera:

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduction'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When you think about a major event, what do you picture? A room full of people, free food, or maybe even games.  To have a successful event you might not need anything that fancy at all. In the following paragraphs we, will go over some key concepts that will aid you in achieving a successful event. These concepts will include information about your audience that will be attending your event. Along with some basic strategies that have been found to be crucial in having a good attendance. Even more into the idea of grabbing people’s attention, we will go into the concept of outreach. A useful idea that allows us to add a personal perspective to any event. Making people feel welcome and special, which is important if you want to have them come back again.

Once you have your audience and your event planned out, you are halfway there. Now the fun can finally begin. Whether you have some planning to finish up or you are ready to go, always have a plan. In our content section, you will read about some helpful hints to create and conduct the event. Touching on the organization, introductions, and more. Making your event one that will be like no other. If you follow these helpful hints, you could be on the track to having a successful event, but if you still want something more, look down at the illustrative backstory. An in-depth story about an event that was a big success. Lead by Macy Tush, a University Innovation Fellow at William Jewell College.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Audience'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">For people to attend your event, identifying a potential demographic can lead to a strong attendance. However, this is not always the case when planning for an event. For an event to be successful, you must allow for a variety of people to attend. No matter how big or small the event is, having a diverse audience will allow events such as talks and discussions achieve great success. By opening your event to a wide audience, you are gaining a bigger outreach and greater potential for a successful attendance.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Note the following suggestions:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try to identify a potential demographic of people to reach out to, but don’t be closed minded on who should come.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try and experiment with your audience by inviting a diverse range of people to your event.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Leave a mystery or reward for your audience can lead to greater attendance and publicity to attract a bigger audience in the future.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Strategy'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Please read the general tips on how to strategy effeciently to maximize the success of your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Work with a team to develop measurable goals and expectations.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Lean on your UIF cohort for inspiration and your administration for guidance. It’s harder if you have to do everything alone, so divide the work to suit everybody’s strengths.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to ask for help. Remember that everyone has a view, perspective, and voice to contribute. Be open-minded.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Brainstorming can take time, especially when working in a group. Don’t get discouraged.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use PR as a way to tell people about your event. Try to be mysterious and don’t give everything away or your audience will lose interest if they know everything that is going to happen. Try and do something new to get the wow-factor that will blow people away.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use incentives to get people to come, such as having a personal touch to your invite and making people feel important/heard.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to fail. Learn from past experiences and failures to prototype what works best for your campus. Find out what works.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Understand the diversity of students when deciding on the best way to have your event. Scale your audience accordingly to fit your goals. One easy way to start a conversation is to keep it simple, small, and informal.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Reach out to students, but don’t waste their time. You need to earn their respect. Sit down with them and show purpose and initiative in your goals.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t do the same thing twice the same way. You lose a sense of awe this way.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Keep contact with people that have shown up to past events. This way, they can help market promotion for you. Consider even sending a thank-you note or a physical takeaway to commemorate your event. Give people a sense of pride.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t let people leave your event empty-handed because they are coming to your event for a reason.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Remember that what you put into the event is what you get out of it.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Content'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Read these recommendations for your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">The organization is key! Plan out how you would like the event to run prior to it happening. Make sure any tools that will be needed are available and ready for use.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduce yourself and the other members in your cohort.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Give a background to what UIF is and the intentions of the group.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure the audience understands your mission/goal for the event. ''(Example: Identify issues around campus)''
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure when addressing an issue you brainstorm solutions. This will prevent people from just complaining.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Know your setting; if the event is casual, there should not be a long PowerPoint presentation.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Get people into groups! By making diverse groups students have the opportunity to interact with individuals that they are unfamiliar with.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Value ''everyone''. Each person brings a unique view to the table.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Overall it is important to have a fun event that is interesting and interactive. Nobody wants to come to an event that seems like another lecture. Also understand that incentives such as T-Shirts, School apparel, and even free food are great ways to ensure a decent turnout. The value of the information or the achievement of a certain goal has a value, do not be afraid to spend some money.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Outreach'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When organizing an event, effective outreach is essential in ensuring strong attendance. Utilizing traditional advertising strategies such as posters and university communications can yield successful results. However, to further engage the potential audience, a more personal approach is recommended. Personalizing the invitation and reaching out to the potential attendees face to face is a useful tactic to ensure high event turnout. Doing so adds a personal touch to the invitation and makes the potential participant feel that their unique opinion and perspective is valued. Also, when inviting individuals to the event, the exact details of the event can be left a mystery. This will create a sense of intrigue and curiosity that will entice the individual to attend.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">After the Fact'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Looking back and evaluating the event may seem like a pointless step in a guide to get people to come to your events, but it’s probably the opposite. Macy describes the event that she put on as an experiment, and the results of this particular experiment far exceeded her expectations. So like any good scientist Macy evaluated her results to understand how they could be used in the future. She particularly learned the importance of hearing from a wide variety of people and that some amount of mystery draws people to attend. She can now use these insights as she makes plans in the future.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Once the event takes place, hopefully with good attendance, take time to evaluate it and ask yourself a few questions such as the following:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What was the best part about the event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Why did people want to come to this event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What did I learn from this that can be used in the future?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What ideas do I have now to improve on this event?

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">ILLUSTRATIVE BACKSTORY'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">This information was gathered by interviewing  Macy Tush, a current University Innovation Fellow at William Jewell College. She led a team and selected 20 unique individuals to attend an event at a local pub. Each person was personally invited using a business card with just a time and place to create mystery. The event brought together twenty people, who may not have interacted outside of that event, to voice their opinions and collaborate to come up with solutions to their university's problems. The event had 100% attendance, and the UIF team were happily surprised with the number of problems identified and the quality of solutions proposed. Macy and her team created a movement at her school that elevated UIF on her campus amongst students and faculty.  The students who attended were given shirts with a popular joke on it that only William Jewell College students and faculty would understand, which spread awareness about the event and created an outpour of interest in UIF. Seven of the original twenty people who were invited and given a voice at Macy's event ended up being so passionate about making a change they joined UIF in the following semester! This is just one of many examples of UIF cohorts adapting and creating unique events to make a change.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">We would sincerely like to thank Macy Tush for giving both her time and insight on this guide! If you would like to learn more about her possible, check out her wiki page [[Macy_Tush|here]].

<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Written by: Damian Munoz (<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">[[DamianMunoz|http://universityinnovation.org/wiki/User:DamianMunoz]]), Sunny Murthy ([[MurthyS|http://universityinnovation.org/wiki/User:MurthyS]]), Josh Jay, Michelle Paradise, Daniel Yim, Alexandra Haller ([[Alexandra Haller|http://universityinnovation.org/wiki/Alexandra_Haller]]) and Robert Shepherd ([[Robert Shepard|http://universityinnovation.org/wiki/Robert_Shepard]]<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">).

Resource:How to get people to come to your events

2017-09-09T04:17:03Z

Hallera:

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduction'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When you think about a major event, what do you picture? A room full of people, free food, or maybe even games.  To have a successful event you might not need anything that fancy at all. In the following paragraphs we, will go over some key concepts that will aid you in achieving a successful event. These concepts will include information about your audience that will be attending your event. Along with some basic strategies that have been found to be crucial in having a good attendance. Even more into the idea of grabbing people’s attention, we will go into the concept of outreach. A useful idea that allows us to add a personal perspective to any event. Making people feel welcome and special, which is important if you want to have them come back again.

Once you have your audience and your event planned out, you are halfway there. Now the fun can finally begin. Whether you have some planning to finish up or you are ready to go, always have a plan. In our content section, you will read about some helpful hints to create and conduct the event. Touching on the organization, introductions, and more. Making your event one that will be like no other. If you follow these helpful hints, you could be on the track to having a successful event, but if you still want something more, look down at the illustrative backstory. An in-depth story about an event that was a big success. Lead by Macy Tush, a University Innovation Fellow at William Jewell College.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Audience'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">For people to attend your event, identifying a potential demographic can lead to a strong attendance. However, this is not always the case when planning for an event. For an event to be successful, you must allow for a variety of people to attend. No matter how big or small the event is, having a diverse audience will allow events such as talks and discussions achieve great success. By opening your event to a wide audience, you are gaining a bigger outreach and greater potential for a successful attendance.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Note the following suggestions:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try to identify a potential demographic of people to reach out to, but don’t be closed minded on who should come.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try and experiment with your audience by inviting a diverse range of people to your event.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Leave a mystery or reward for your audience can lead to greater attendance and publicity to attract a bigger audience in the future.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Strategy'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Please read the general tips on how to strategy effeciently to maximize the success of your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Work with a team to develop measurable goals and expectations.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Lean on your UIF cohort for inspiration and your administration for guidance. It’s harder if you have to do everything alone, so divide the work to suit everybody’s strengths.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to ask for help. Remember that everyone has a view, perspective, and voice to contribute. Be open-minded.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Brainstorming can take time, especially when working in a group. Don’t get discouraged.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use PR as a way to tell people about your event. Try to be mysterious and don’t give everything away or your audience will lose interest if they know everything that is going to happen. Try and do something new to get the wow-factor that will blow people away.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use incentives to get people to come, such as having a personal touch to your invite and making people feel important/heard.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to fail. Learn from past experiences and failures to prototype what works best for your campus. Find out what works.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Understand the diversity of students when deciding on the best way to have your event. Scale your audience accordingly to fit your goals. One easy way to start a conversation is to keep it simple, small, and informal.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Reach out to students, but don’t waste their time. You need to earn their respect. Sit down with them and show purpose and initiative in your goals.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t do the same thing twice the same way. You lose a sense of awe this way.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Keep contact with people that have shown up to past events. This way, they can help market promotion for you. Consider even sending a thank-you note or a physical takeaway to commemorate your event. Give people a sense of pride.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t let people leave your event empty-handed because they are coming to your event for a reason.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Remember that what you put into the event is what you get out of it.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Content'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Read these recommendations for your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">The organization is key! Plan out how you would like the event to run prior to it happening. Make sure any tools that will be needed are available and ready for use.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduce yourself and the other members in your cohort.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Give a background to what UIF is and the intentions of the group.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure the audience understands your mission/goal for the event. ''(Example: Identify issues around campus)''
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure when addressing an issue you brainstorm solutions. This will prevent people from just complaining.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Know your setting; if the event is casual, there should not be a long PowerPoint presentation.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Get people into groups! By making diverse groups students have the opportunity to interact with individuals that they are unfamiliar with.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Value ''everyone''. Each person brings a unique view to the table.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Overall it is important to have a fun event that is interesting and interactive. Nobody wants to come to an event that seems like another lecture. Also understand that incentives such as T-Shirts, School apparel, and even free food are great ways to ensure a decent turnout. The value of the information or the achievement of a certain goal has a value, do not be afraid to spend some money.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Outreach'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When organizing an event, effective outreach is essential in ensuring strong attendance. Utilizing traditional advertising strategies such as posters and university communications can yield successful results. However, to further engage the potential audience, a more personal approach is recommended. Personalizing the invitation and reaching out to the potential attendees face to face is a useful tactic to ensure high event turnout. Doing so adds a personal touch to the invitation and makes the potential participant feel that their unique opinion and perspective is valued. Also, when inviting individuals to the event, the exact details of the event can be left a mystery. This will create a sense of intrigue and curiosity that will entice the individual to attend.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">After the Fact'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Looking back and evaluating the event may seem like a pointless step in a guide to get people to come to your events, but it’s probably the opposite. Macy describes the event that she put on as an experiment, and the results of this particular experiment far exceeded her expectations. So like any good scientist Macy evaluated her results to understand how they could be used in the future. She particularly learned the importance of hearing from a wide variety of people and that some amount of mystery draws people to attend. She can now use these insights as she makes plans in the future.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Once the event takes place, hopefully with good attendance, take time to evaluate it and ask yourself a few questions such as the following:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What was the best part about the event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Why did people want to come to this event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What did I learn from this that can be used in the future?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What ideas do I have now to improve on this event?

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">ILLUSTRATIVE BACKSTORY'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">This information was gathered by interviewing  Macy Tush, a current University Innovation Fellow at William Jewell College. She led a team and selected 20 unique individuals to attend an event at a local pub. Each person was personally invited using a business card with just a time and place to create mystery. The event brought together twenty people, who may not have interacted outside of that event, to voice their opinions and collaborate to come up with solutions to their university's problems. The event had 100% attendance, and the UIF team were happily surprised with the number of problems identified and the quality of solutions proposed. Macy and her team created a movement at her school that elevated UIF on her campus amongst students and faculty.  The students who attended were given shirts with a popular joke on it that only William Jewell College students and faculty would understand, which spread awareness about the event and created an outpour of interest in UIF. Seven of the original twenty people who were invited and given a voice at Macy's event ended up being so passionate about making a change they joined UIF in the following semester! This is just one of many examples of UIF cohorts adapting and creating unique events to make a change.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">We would sincerely like to thank Macy Tush for giving both her time and insight on this guide! If you would like to learn more about her possible, check out her wiki page [[Macy_Tush|here]].

<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Written by: Damian Munoz (<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">[[DamianMunoz|http://universityinnovation.org/wiki/User:DamianMunoz]]), Sunny Murthy ([[MurthyS|http://universityinnovation.org/wiki/User:MurthyS]]), Josh Jay, Michelle Paradise, Daniel Yim, Alexandra Haller ([[Alexandra Haller|http://universityinnovation.org/wiki/Alexandra_Haller]]) and Robert Shepherd ([[Robert Shepard|http://universityinnovation.org/wiki/Robert_Shepard]]<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">).

Resource:How to get people to come to your events

2017-09-09T04:16:44Z

Hallera:

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduction'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When you think about a major event, what do you picture? A room full of people, free food, or maybe even games.  To have a successful event you might not need anything that fancy at all. In the following paragraphs we, will go over some key concepts that will aid you in achieving a successful event. These concepts will include information about your audience that will be attending your event. Along with some basic strategies that have been found to be crucial in having a good attendance. Even more into the idea of grabbing people’s attention, we will go into the concept of outreach. A useful idea that allows us to add a personal perspective to any event. Making people feel welcome and special, which is important if you want to have them come back again.

Once you have your audience and your event planned out, you are halfway there. Now the fun can finally begin. Whether you have some planning to finish up or you are ready to go, always have a plan. In our content section, you will read about some helpful hints to create and conduct the event. Touching on the organization, introductions, and more. Making your event one that will be like no other. If you follow these helpful hints, you could be on the track to having a successful event, but if you still want something more, look down at the illustrative backstory. An in-depth story about an event that was a big success. Lead by Macy Tush, a University Innovation Fellow at William Jewell College.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Audience'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">For people to attend your event, identifying a potential demographic can lead to a strong attendance. However, this is not always the case when planning for an event. For an event to be successful, you must allow for a variety of people to attend. No matter how big or small the event is, having a diverse audience will allow events such as talks and discussions achieve great success. By opening your event to a wide audience, you are gaining a bigger outreach and greater potential for a successful attendance.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Note the following suggestions:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try to identify a potential demographic of people to reach out to, but don’t be closed minded on who should come.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try and experiment with your audience by inviting a diverse range of people to your event.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Leave a mystery or reward for your audience can lead to greater attendance and publicity to attract a bigger audience in the future.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Strategy'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Please read the general tips on how to strategy effeciently to maximize the success of your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Work with a team to develop measurable goals and expectations.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Lean on your UIF cohort for inspiration and your administration for guidance. It’s harder if you have to do everything alone, so divide the work to suit everybody’s strengths.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to ask for help. Remember that everyone has a view, perspective, and voice to contribute. Be open-minded.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Brainstorming can take time, especially when working in a group. Don’t get discouraged.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use PR as a way to tell people about your event. Try to be mysterious and don’t give everything away or your audience will lose interest if they know everything that is going to happen. Try and do something new to get the wow-factor that will blow people away.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use incentives to get people to come, such as having a personal touch to your invite and making people feel important/heard.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to fail. Learn from past experiences and failures to prototype what works best for your campus. Find out what works.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Understand the diversity of students when deciding on the best way to have your event. Scale your audience accordingly to fit your goals. One easy way to start a conversation is to keep it simple, small, and informal.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Reach out to students, but don’t waste their time. You need to earn their respect. Sit down with them and show purpose and initiative in your goals.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t do the same thing twice the same way. You lose a sense of awe this way.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Keep contact with people that have shown up to past events. This way, they can help market promotion for you. Consider even sending a thank-you note or a physical takeaway to commemorate your event. Give people a sense of pride.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t let people leave your event empty-handed because they are coming to your event for a reason.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Remember that what you put into the event is what you get out of it.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Content'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Read these recommendations for your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">The organization is key! Plan out how you would like the event to run prior to it happening. Make sure any tools that will be needed are available and ready for use.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduce yourself and the other members in your cohort.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Give a background to what UIF is and the intentions of the group.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure the audience understands your mission/goal for the event. ''(Example: Identify issues around campus)''
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure when addressing an issue you brainstorm solutions. This will prevent people from just complaining.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Know your setting; if the event is casual, there should not be a long PowerPoint presentation.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Get people into groups! By making diverse groups students have the opportunity to interact with individuals that they are unfamiliar with.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Value ''everyone''. Each person brings a unique view to the table.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Overall it is important to have a fun event that is interesting and interactive. Nobody wants to come to an event that seems like another lecture. Also understand that incentives such as T-Shirts, School apparel, and even free food are great ways to ensure a decent turnout. The value of the information or the achievement of a certain goal has a value, do not be afraid to spend some money.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">OUTREACH'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When organizing an event, effective outreach is essential in ensuring strong attendance. Utilizing traditional advertising strategies such as posters and university communications can yield successful results. However, to further engage the potential audience, a more personal approach is recommended. Personalizing the invitation and reaching out to the potential attendees face to face is a useful tactic to ensure high event turnout. Doing so adds a personal touch to the invitation and makes the potential participant feel that their unique opinion and perspective is valued. Also, when inviting individuals to the event, the exact details of the event can be left a mystery. This will create a sense of intrigue and curiosity that will entice the individual to attend.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">After the Fact'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Looking back and evaluating the event may seem like a pointless step in a guide to get people to come to your events, but it’s probably the opposite. Macy describes the event that she put on as an experiment, and the results of this particular experiment far exceeded her expectations. So like any good scientist Macy evaluated her results to understand how they could be used in the future. She particularly learned the importance of hearing from a wide variety of people and that some amount of mystery draws people to attend. She can now use these insights as she makes plans in the future.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Once the event takes place, hopefully with good attendance, take time to evaluate it and ask yourself a few questions such as the following:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What was the best part about the event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Why did people want to come to this event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What did I learn from this that can be used in the future?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What ideas do I have now to improve on this event?

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">ILLUSTRATIVE BACKSTORY'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">This information was gathered by interviewing  Macy Tush, a current University Innovation Fellow at William Jewell College. She led a team and selected 20 unique individuals to attend an event at a local pub. Each person was personally invited using a business card with just a time and place to create mystery. The event brought together twenty people, who may not have interacted outside of that event, to voice their opinions and collaborate to come up with solutions to their university's problems. The event had 100% attendance, and the UIF team were happily surprised with the number of problems identified and the quality of solutions proposed. Macy and her team created a movement at her school that elevated UIF on her campus amongst students and faculty.  The students who attended were given shirts with a popular joke on it that only William Jewell College students and faculty would understand, which spread awareness about the event and created an outpour of interest in UIF. Seven of the original twenty people who were invited and given a voice at Macy's event ended up being so passionate about making a change they joined UIF in the following semester! This is just one of many examples of UIF cohorts adapting and creating unique events to make a change.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">We would sincerely like to thank Macy Tush for giving both her time and insight on this guide! If you would like to learn more about her possible, check out her wiki page [[Macy_Tush|here]].

<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Written by: Damian Munoz (<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">[[DamianMunoz|http://universityinnovation.org/wiki/User:DamianMunoz]]), Sunny Murthy ([[MurthyS|http://universityinnovation.org/wiki/User:MurthyS]]), Josh Jay, Michelle Paradise, Daniel Yim, Alexandra Haller ([[Alexandra Haller|http://universityinnovation.org/wiki/Alexandra_Haller]]) and Robert Shepherd ([[Robert Shepard|http://universityinnovation.org/wiki/Robert_Shepard]]<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">).

Resource:How to get people to come to your events

2017-09-09T04:16:24Z

Hallera:

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduction'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When you think about a major event, what do you picture? A room full of people, free food, or maybe even games.  To have a successful event you might not need anything that fancy at all. In the following paragraphs we, will go over some key concepts that will aid you in achieving a successful event. These concepts will include information about your audience that will be attending your event. Along with some basic strategies that have been found to be crucial in having a good attendance. Even more into the idea of grabbing people’s attention, we will go into the concept of outreach. A useful idea that allows us to add a personal perspective to any event. Making people feel welcome and special, which is important if you want to have them come back again.

Once you have your audience and your event planned out, you are halfway there. Now the fun can finally begin. Whether you have some planning to finish up or you are ready to go, always have a plan. In our content section, you will read about some helpful hints to create and conduct the event. Touching on the organization, introductions, and more. Making your event one that will be like no other. If you follow these helpful hints, you could be on the track to having a successful event, but if you still want something more, look down at the illustrative backstory. An in-depth story about an event that was a big success. Lead by Macy Tush, a University Innovation Fellow at William Jewell College.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Audience'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">For people to attend your event, identifying a potential demographic can lead to a strong attendance. However, this is not always the case when planning for an event. For an event to be successful, you must allow for a variety of people to attend. No matter how big or small the event is, having a diverse audience will allow events such as talks and discussions achieve great success. By opening your event to a wide audience, you are gaining a bigger outreach and greater potential for a successful attendance.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Note the following suggestions:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try to identify a potential demographic of people to reach out to, but don’t be closed minded on who should come.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try and experiment with your audience by inviting a diverse range of people to your event.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Leave a mystery or reward for your audience can lead to greater attendance and publicity to attract a bigger audience in the future.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">STRATEGY'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Please read the general tips on how to strategy effeciently to maximize the success of your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Work with a team to develop measurable goals and expectations.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Lean on your UIF cohort for inspiration and your administration for guidance. It’s harder if you have to do everything alone, so divide the work to suit everybody’s strengths.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to ask for help. Remember that everyone has a view, perspective, and voice to contribute. Be open-minded.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Brainstorming can take time, especially when working in a group. Don’t get discouraged.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use PR as a way to tell people about your event. Try to be mysterious and don’t give everything away or your audience will lose interest if they know everything that is going to happen. Try and do something new to get the wow-factor that will blow people away.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use incentives to get people to come, such as having a personal touch to your invite and making people feel important/heard.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to fail. Learn from past experiences and failures to prototype what works best for your campus. Find out what works.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Understand the diversity of students when deciding on the best way to have your event. Scale your audience accordingly to fit your goals. One easy way to start a conversation is to keep it simple, small, and informal.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Reach out to students, but don’t waste their time. You need to earn their respect. Sit down with them and show purpose and initiative in your goals.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t do the same thing twice the same way. You lose a sense of awe this way.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Keep contact with people that have shown up to past events. This way, they can help market promotion for you. Consider even sending a thank-you note or a physical takeaway to commemorate your event. Give people a sense of pride.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t let people leave your event empty-handed because they are coming to your event for a reason.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Remember that what you put into the event is what you get out of it.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Content'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Read these recommendations for your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">The organization is key! Plan out how you would like the event to run prior to it happening. Make sure any tools that will be needed are available and ready for use.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduce yourself and the other members in your cohort.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Give a background to what UIF is and the intentions of the group.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure the audience understands your mission/goal for the event. ''(Example: Identify issues around campus)''
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure when addressing an issue you brainstorm solutions. This will prevent people from just complaining.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Know your setting; if the event is casual, there should not be a long PowerPoint presentation.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Get people into groups! By making diverse groups students have the opportunity to interact with individuals that they are unfamiliar with.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Value ''everyone''. Each person brings a unique view to the table.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Overall it is important to have a fun event that is interesting and interactive. Nobody wants to come to an event that seems like another lecture. Also understand that incentives such as T-Shirts, School apparel, and even free food are great ways to ensure a decent turnout. The value of the information or the achievement of a certain goal has a value, do not be afraid to spend some money.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">OUTREACH'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When organizing an event, effective outreach is essential in ensuring strong attendance. Utilizing traditional advertising strategies such as posters and university communications can yield successful results. However, to further engage the potential audience, a more personal approach is recommended. Personalizing the invitation and reaching out to the potential attendees face to face is a useful tactic to ensure high event turnout. Doing so adds a personal touch to the invitation and makes the potential participant feel that their unique opinion and perspective is valued. Also, when inviting individuals to the event, the exact details of the event can be left a mystery. This will create a sense of intrigue and curiosity that will entice the individual to attend.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">After the Fact'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Looking back and evaluating the event may seem like a pointless step in a guide to get people to come to your events, but it’s probably the opposite. Macy describes the event that she put on as an experiment, and the results of this particular experiment far exceeded her expectations. So like any good scientist Macy evaluated her results to understand how they could be used in the future. She particularly learned the importance of hearing from a wide variety of people and that some amount of mystery draws people to attend. She can now use these insights as she makes plans in the future.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Once the event takes place, hopefully with good attendance, take time to evaluate it and ask yourself a few questions such as the following:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What was the best part about the event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Why did people want to come to this event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What did I learn from this that can be used in the future?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What ideas do I have now to improve on this event?

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">ILLUSTRATIVE BACKSTORY'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">This information was gathered by interviewing  Macy Tush, a current University Innovation Fellow at William Jewell College. She led a team and selected 20 unique individuals to attend an event at a local pub. Each person was personally invited using a business card with just a time and place to create mystery. The event brought together twenty people, who may not have interacted outside of that event, to voice their opinions and collaborate to come up with solutions to their university's problems. The event had 100% attendance, and the UIF team were happily surprised with the number of problems identified and the quality of solutions proposed. Macy and her team created a movement at her school that elevated UIF on her campus amongst students and faculty.  The students who attended were given shirts with a popular joke on it that only William Jewell College students and faculty would understand, which spread awareness about the event and created an outpour of interest in UIF. Seven of the original twenty people who were invited and given a voice at Macy's event ended up being so passionate about making a change they joined UIF in the following semester! This is just one of many examples of UIF cohorts adapting and creating unique events to make a change.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">We would sincerely like to thank Macy Tush for giving both her time and insight on this guide! If you would like to learn more about her possible, check out her wiki page [[Macy_Tush|here]].

<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Written by: Damian Munoz (<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">[[DamianMunoz|http://universityinnovation.org/wiki/User:DamianMunoz]]), Sunny Murthy ([[MurthyS|http://universityinnovation.org/wiki/User:MurthyS]]), Josh Jay, Michelle Paradise, Daniel Yim, Alexandra Haller ([[Alexandra Haller|http://universityinnovation.org/wiki/Alexandra_Haller]]) and Robert Shepherd ([[Robert Shepard|http://universityinnovation.org/wiki/Robert_Shepard]]<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">).

Resource:How to get people to come to your events

2017-09-09T04:15:51Z

Hallera:

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduction'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When you think about a major event, what do you picture? A room full of people, free food, or maybe even games.  To have a successful event you might not need anything that fancy at all. In the following paragraphs we, will go over some key concepts that will aid you in achieving a successful event. These concepts will include information about your audience that will be attending your event. Along with some basic strategies that have been found to be crucial in having a good attendance. Even more into the idea of grabbing people’s attention, we will go into the concept of outreach. A useful idea that allows us to add a personal perspective to any event. Making people feel welcome and special, which is important if you want to have them come back again.

Once you have your audience and your event planned out, you are halfway there. Now the fun can finally begin. Whether you have some planning to finish up or you are ready to go, always have a plan. In our content section, you will read about some helpful hints to create and conduct the event. Touching on the organization, introductions, and more. Making your event one that will be like no other. If you follow these helpful hints, you could be on the track to having a successful event, but if you still want something more, look down at the illustrative backstory. An in-depth story about an event that was a big success. Lead by Macy Tush, a University Innovation Fellow at William Jewell College.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Audience'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">For people to attend your event, identifying a potential demographic can lead to a strong attendance. However, this is not always the case when planning for an event. For an event to be successful, you must allow for a variety of people to attend. No matter how big or small the event is, having a diverse audience will allow events such as talks and discussions achieve great success. By opening your event to a wide audience, you are gaining a bigger outreach and greater potential for a successful attendance.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Note the following suggestions:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try to identify a potential demographic of people to reach out to, but don’t be closed minded on who should come.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try and experiment with your audience by inviting a diverse range of people to your event.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Leave a mystery or reward for your audience can lead to greater attendance and publicity to attract a bigger audience in the future.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">STRATEGY'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Please read the general tips on how to strategy effeciently to maximize the success of your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Work with a team to develop measurable goals and expectations.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Lean on your UIF cohort for inspiration and your administration for guidance. It’s harder if you have to do everything alone, so divide the work to suit everybody’s strengths.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to ask for help. Remember that everyone has a view, perspective, and voice to contribute. Be open-minded.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Brainstorming can take time, especially when working in a group. Don’t get discouraged.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use PR as a way to tell people about your event. Try to be mysterious and don’t give everything away or your audience will lose interest if they know everything that is going to happen. Try and do something new to get the wow-factor that will blow people away.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use incentives to get people to come, such as having a personal touch to your invite and making people feel important/heard.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to fail. Learn from past experiences and failures to prototype what works best for your campus. Find out what works.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Understand the diversity of students when deciding on the best way to have your event. Scale your audience accordingly to fit your goals. One easy way to start a conversation is to keep it simple, small, and informal.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Reach out to students, but don’t waste their time. You need to earn their respect. Sit down with them and show purpose and initiative in your goals.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t do the same thing twice the same way. You lose a sense of awe this way.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Keep contact with people that have shown up to past events. This way, they can help market promotion for you. Consider even sending a thank-you note or a physical takeaway to commemorate your event. Give people a sense of pride.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t let people leave your event empty-handed because they are coming to your event for a reason.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Remember that what you put into the event is what you get out of it.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">CONTENT'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Tips for creating an event…

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">The organization is key! Plan out how you would like the event to run prior to it happening. Make sure any tools that will be needed are available and ready for use.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduce yourself and the other members in your cohort.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Give a background to what UIF is and the intentions of the group.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure the audience understands your mission/goal for the event. ''(Example: Identify issues around campus)''
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure when addressing an issue you brainstorm solutions. This will prevent people from just complaining.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Know your setting; if the event is casual, there should not be a long PowerPoint presentation.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Get people into groups! By making diverse groups students have the opportunity to interact with individuals that they are unfamiliar with.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Value ''everyone''. Each person brings a unique view to the table.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Overall it is important to have a fun event that is interesting and interactive. Nobody wants to come to an event that seems like another lecture. Also understand that incentives such as T-Shirts, School apparel, and even free food are great ways to ensure a decent turnout. The value of the information or the achievement of a certain goal has a value, do not be afraid to spend some money.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">OUTREACH'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When organizing an event, effective outreach is essential in ensuring strong attendance. Utilizing traditional advertising strategies such as posters and university communications can yield successful results. However, to further engage the potential audience, a more personal approach is recommended. Personalizing the invitation and reaching out to the potential attendees face to face is a useful tactic to ensure high event turnout. Doing so adds a personal touch to the invitation and makes the potential participant feel that their unique opinion and perspective is valued. Also, when inviting individuals to the event, the exact details of the event can be left a mystery. This will create a sense of intrigue and curiosity that will entice the individual to attend.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">After the Fact'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Looking back and evaluating the event may seem like a pointless step in a guide to get people to come to your events, but it’s probably the opposite. Macy describes the event that she put on as an experiment, and the results of this particular experiment far exceeded her expectations. So like any good scientist Macy evaluated her results to understand how they could be used in the future. She particularly learned the importance of hearing from a wide variety of people and that some amount of mystery draws people to attend. She can now use these insights as she makes plans in the future.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Once the event takes place, hopefully with good attendance, take time to evaluate it and ask yourself a few questions such as the following:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What was the best part about the event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Why did people want to come to this event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What did I learn from this that can be used in the future?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What ideas do I have now to improve on this event?

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">ILLUSTRATIVE BACKSTORY'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">This information was gathered by interviewing  Macy Tush, a current University Innovation Fellow at William Jewell College. She led a team and selected 20 unique individuals to attend an event at a local pub. Each person was personally invited using a business card with just a time and place to create mystery. The event brought together twenty people, who may not have interacted outside of that event, to voice their opinions and collaborate to come up with solutions to their university's problems. The event had 100% attendance, and the UIF team were happily surprised with the number of problems identified and the quality of solutions proposed. Macy and her team created a movement at her school that elevated UIF on her campus amongst students and faculty.  The students who attended were given shirts with a popular joke on it that only William Jewell College students and faculty would understand, which spread awareness about the event and created an outpour of interest in UIF. Seven of the original twenty people who were invited and given a voice at Macy's event ended up being so passionate about making a change they joined UIF in the following semester! This is just one of many examples of UIF cohorts adapting and creating unique events to make a change.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">We would sincerely like to thank Macy Tush for giving both her time and insight on this guide! If you would like to learn more about her possible, check out her wiki page [[Macy_Tush|here]].

<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Written by: Damian Munoz (<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">[[DamianMunoz|http://universityinnovation.org/wiki/User:DamianMunoz]]), Sunny Murthy ([[MurthyS|http://universityinnovation.org/wiki/User:MurthyS]]), Josh Jay, Michelle Paradise, Daniel Yim, Alexandra Haller ([[Alexandra Haller|http://universityinnovation.org/wiki/Alexandra_Haller]]) and Robert Shepherd ([[Robert Shepard|http://universityinnovation.org/wiki/Robert_Shepard]]<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">).

Resource:How to get people to come to your events

2017-09-09T04:15:10Z

Hallera:

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduction'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When you think about a major event, what do you picture? A room full of people, free food, or maybe even games.  To have a successful event you might not need anything that fancy at all. In the following paragraphs we, will go over some key concepts that will aid you in achieving a successful event. These concepts will include information about your audience that will be attending your event. Along with some basic strategies that have been found to be crucial in having a good attendance. Even more into the idea of grabbing people’s attention, we will go into the concept of outreach. A useful idea that allows us to add a personal perspective to any event. Making people feel welcome and special, which is important if you want to have them come back again.

Once you have your audience and your event planned out, you are halfway there. Now the fun can finally begin. Whether you have some planning to finish up or you are ready to go, always have a plan. In our content section, you will read about some helpful hints to create and conduct the event. Touching on the organization, introductions, and more. Making your event one that will be like no other. If you follow these helpful hints, you could be on the track to having a successful event, but if you still want something more, look down at the illustrative backstory. An in-depth story about an event that was a big success. Lead by Macy Tush, a University Innovation Fellow at William Jewell College.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">AUDIENCE'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">For people to attend your event, identifying a potential demographic can lead to a strong attendance. However, this is not always the case when planning for an event. For an event to be successful, you must allow for a variety of people to attend. No matter how big or small the event is, having a diverse audience will allow events such as talks and discussions achieve great success. By opening your event to a wide audience, you are gaining a bigger outreach and greater potential for a successful attendance.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Some important points for an audience are listed as the following:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try to identify a potential demographic of people to reach out to, but don’t be closed minded on who should come.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try and experiment with your audience by inviting a diverse range of people to your event.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Leave a mystery or reward for your audience can lead to greater attendance and publicity to attract a bigger audience in the future.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">STRATEGY'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Please read the general tips on how to strategy effeciently to maximize the success of your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Work with a team to develop measurable goals and expectations.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Lean on your UIF cohort for inspiration and your administration for guidance. It’s harder if you have to do everything alone, so divide the work to suit everybody’s strengths.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to ask for help. Remember that everyone has a view, perspective, and voice to contribute. Be open-minded.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Brainstorming can take time, especially when working in a group. Don’t get discouraged.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use PR as a way to tell people about your event. Try to be mysterious and don’t give everything away or your audience will lose interest if they know everything that is going to happen. Try and do something new to get the wow-factor that will blow people away.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use incentives to get people to come, such as having a personal touch to your invite and making people feel important/heard.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to fail. Learn from past experiences and failures to prototype what works best for your campus. Find out what works.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Understand the diversity of students when deciding on the best way to have your event. Scale your audience accordingly to fit your goals. One easy way to start a conversation is to keep it simple, small, and informal.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Reach out to students, but don’t waste their time. You need to earn their respect. Sit down with them and show purpose and initiative in your goals.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t do the same thing twice the same way. You lose a sense of awe this way.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Keep contact with people that have shown up to past events. This way, they can help market promotion for you. Consider even sending a thank-you note or a physical takeaway to commemorate your event. Give people a sense of pride.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t let people leave your event empty-handed because they are coming to your event for a reason.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Remember that what you put into the event is what you get out of it.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">CONTENT'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Tips for creating an event…

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">The organization is key! Plan out how you would like the event to run prior to it happening. Make sure any tools that will be needed are available and ready for use.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduce yourself and the other members in your cohort.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Give a background to what UIF is and the intentions of the group.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure the audience understands your mission/goal for the event. ''(Example: Identify issues around campus)''
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure when addressing an issue you brainstorm solutions. This will prevent people from just complaining.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Know your setting; if the event is casual, there should not be a long PowerPoint presentation.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Get people into groups! By making diverse groups students have the opportunity to interact with individuals that they are unfamiliar with.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Value ''everyone''. Each person brings a unique view to the table.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Overall it is important to have a fun event that is interesting and interactive. Nobody wants to come to an event that seems like another lecture. Also understand that incentives such as T-Shirts, School apparel, and even free food are great ways to ensure a decent turnout. The value of the information or the achievement of a certain goal has a value, do not be afraid to spend some money.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">OUTREACH'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When organizing an event, effective outreach is essential in ensuring strong attendance. Utilizing traditional advertising strategies such as posters and university communications can yield successful results. However, to further engage the potential audience, a more personal approach is recommended. Personalizing the invitation and reaching out to the potential attendees face to face is a useful tactic to ensure high event turnout. Doing so adds a personal touch to the invitation and makes the potential participant feel that their unique opinion and perspective is valued. Also, when inviting individuals to the event, the exact details of the event can be left a mystery. This will create a sense of intrigue and curiosity that will entice the individual to attend.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">After the Fact'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Looking back and evaluating the event may seem like a pointless step in a guide to get people to come to your events, but it’s probably the opposite. Macy describes the event that she put on as an experiment, and the results of this particular experiment far exceeded her expectations. So like any good scientist Macy evaluated her results to understand how they could be used in the future. She particularly learned the importance of hearing from a wide variety of people and that some amount of mystery draws people to attend. She can now use these insights as she makes plans in the future.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Once the event takes place, hopefully with good attendance, take time to evaluate it and ask yourself a few questions such as the following:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What was the best part about the event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Why did people want to come to this event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What did I learn from this that can be used in the future?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What ideas do I have now to improve on this event?

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">ILLUSTRATIVE BACKSTORY'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">This information was gathered by interviewing  Macy Tush, a current University Innovation Fellow at William Jewell College. She led a team and selected 20 unique individuals to attend an event at a local pub. Each person was personally invited using a business card with just a time and place to create mystery. The event brought together twenty people, who may not have interacted outside of that event, to voice their opinions and collaborate to come up with solutions to their university's problems. The event had 100% attendance, and the UIF team were happily surprised with the number of problems identified and the quality of solutions proposed. Macy and her team created a movement at her school that elevated UIF on her campus amongst students and faculty.  The students who attended were given shirts with a popular joke on it that only William Jewell College students and faculty would understand, which spread awareness about the event and created an outpour of interest in UIF. Seven of the original twenty people who were invited and given a voice at Macy's event ended up being so passionate about making a change they joined UIF in the following semester! This is just one of many examples of UIF cohorts adapting and creating unique events to make a change.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">We would sincerely like to thank Macy Tush for giving both her time and insight on this guide! If you would like to learn more about her possible, check out her wiki page [[Macy_Tush|here]].

<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Written by: Damian Munoz (<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">[[DamianMunoz|http://universityinnovation.org/wiki/User:DamianMunoz]]), Sunny Murthy ([[MurthyS|http://universityinnovation.org/wiki/User:MurthyS]]), Josh Jay, Michelle Paradise, Daniel Yim, Alexandra Haller ([[Alexandra Haller|http://universityinnovation.org/wiki/Alexandra_Haller]]) and Robert Shepherd ([[Robert Shepard|http://universityinnovation.org/wiki/Robert_Shepard]]<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">).

Resource:How to get people to come to your events

2017-09-09T04:14:23Z

Hallera:

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">INTRODUCTION'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When you think about a major event, what do you picture? A room full of people, free food, or maybe even games.  To have a successful event you might not need anything that fancy at all. In the following paragraphs we, will go over some key concepts that will aid you in achieving a successful event. These concepts will include information about your audience that will be attending your event. Along with some basic strategies that have been found to be crucial in having a good attendance. Even more into the idea of grabbing people’s attention, we will go into the concept of outreach. A useful idea that allows us to add a personal perspective to any event. Making people feel welcome and special, which is important if you want to have them come back again.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Once you have your audience and your event planned out, you are halfway there. Now the fun can finally begin. Whether you have some planning to finish up or you are ready to go, always have a plan. In our content section, you will read about some helpful hints to create and conduct the event. Touching on the organization, introductions, and more. Making your event one that will be like no other. If you follow these helpful hints, you could be on the track to having a successful event, but if you still want something more, look down at the illustrative backstory. An in-depth story about an event that was a big success. Lead by Macy Tush, a University Innovation Fellow at William Jewell College.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">AUDIENCE'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">For people to attend your event, identifying a potential demographic can lead to a strong attendance. However, this is not always the case when planning for an event. For an event to be successful, you must allow for a variety of people to attend. No matter how big or small the event is, having a diverse audience will allow events such as talks and discussions achieve great success. By opening your event to a wide audience, you are gaining a bigger outreach and greater potential for a successful attendance.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Some important points for an audience are listed as the following:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try to identify a potential demographic of people to reach out to, but don’t be closed minded on who should come.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try and experiment with your audience by inviting a diverse range of people to your event.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Leave a mystery or reward for your audience can lead to greater attendance and publicity to attract a bigger audience in the future.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">STRATEGY'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Please read the general tips on how to strategy effeciently to maximize the success of your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Work with a team to develop measurable goals and expectations.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Lean on your UIF cohort for inspiration and your administration for guidance. It’s harder if you have to do everything alone, so divide the work to suit everybody’s strengths.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to ask for help. Remember that everyone has a view, perspective, and voice to contribute. Be open-minded.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Brainstorming can take time, especially when working in a group. Don’t get discouraged.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use PR as a way to tell people about your event. Try to be mysterious and don’t give everything away or your audience will lose interest if they know everything that is going to happen. Try and do something new to get the wow-factor that will blow people away.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use incentives to get people to come, such as having a personal touch to your invite and making people feel important/heard.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to fail. Learn from past experiences and failures to prototype what works best for your campus. Find out what works.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Understand the diversity of students when deciding on the best way to have your event. Scale your audience accordingly to fit your goals. One easy way to start a conversation is to keep it simple, small, and informal.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Reach out to students, but don’t waste their time. You need to earn their respect. Sit down with them and show purpose and initiative in your goals.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t do the same thing twice the same way. You lose a sense of awe this way.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Keep contact with people that have shown up to past events. This way, they can help market promotion for you. Consider even sending a thank-you note or a physical takeaway to commemorate your event. Give people a sense of pride.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t let people leave your event empty-handed because they are coming to your event for a reason.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Remember that what you put into the event is what you get out of it.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">CONTENT'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Tips for creating an event…

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">The organization is key! Plan out how you would like the event to run prior to it happening. Make sure any tools that will be needed are available and ready for use.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduce yourself and the other members in your cohort.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Give a background to what UIF is and the intentions of the group.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure the audience understands your mission/goal for the event. ''(Example: Identify issues around campus)''
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure when addressing an issue you brainstorm solutions. This will prevent people from just complaining.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Know your setting; if the event is casual, there should not be a long PowerPoint presentation.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Get people into groups! By making diverse groups students have the opportunity to interact with individuals that they are unfamiliar with.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Value ''everyone''. Each person brings a unique view to the table.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Overall it is important to have a fun event that is interesting and interactive. Nobody wants to come to an event that seems like another lecture. Also understand that incentives such as T-Shirts, School apparel, and even free food are great ways to ensure a decent turnout. The value of the information or the achievement of a certain goal has a value, do not be afraid to spend some money.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">OUTREACH'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When organizing an event, effective outreach is essential in ensuring strong attendance. Utilizing traditional advertising strategies such as posters and university communications can yield successful results. However, to further engage the potential audience, a more personal approach is recommended. Personalizing the invitation and reaching out to the potential attendees face to face is a useful tactic to ensure high event turnout. Doing so adds a personal touch to the invitation and makes the potential participant feel that their unique opinion and perspective is valued. Also, when inviting individuals to the event, the exact details of the event can be left a mystery. This will create a sense of intrigue and curiosity that will entice the individual to attend.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">After the Fact'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Looking back and evaluating the event may seem like a pointless step in a guide to get people to come to your events, but it’s probably the opposite. Macy describes the event that she put on as an experiment, and the results of this particular experiment far exceeded her expectations. So like any good scientist Macy evaluated her results to understand how they could be used in the future. She particularly learned the importance of hearing from a wide variety of people and that some amount of mystery draws people to attend. She can now use these insights as she makes plans in the future.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Once the event takes place, hopefully with good attendance, take time to evaluate it and ask yourself a few questions such as the following:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What was the best part about the event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Why did people want to come to this event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What did I learn from this that can be used in the future?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What ideas do I have now to improve on this event?

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">ILLUSTRATIVE BACKSTORY'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">This information was gathered by interviewing  Macy Tush, a current University Innovation Fellow at William Jewell College. She led a team and selected 20 unique individuals to attend an event at a local pub. Each person was personally invited using a business card with just a time and place to create mystery. The event brought together twenty people, who may not have interacted outside of that event, to voice their opinions and collaborate to come up with solutions to their university's problems. The event had 100% attendance, and the UIF team were happily surprised with the number of problems identified and the quality of solutions proposed. Macy and her team created a movement at her school that elevated UIF on her campus amongst students and faculty.  The students who attended were given shirts with a popular joke on it that only William Jewell College students and faculty would understand, which spread awareness about the event and created an outpour of interest in UIF. Seven of the original twenty people who were invited and given a voice at Macy's event ended up being so passionate about making a change they joined UIF in the following semester! This is just one of many examples of UIF cohorts adapting and creating unique events to make a change.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">We would sincerely like to thank Macy Tush for giving both her time and insight on this guide! If you would like to learn more about her possible, check out her wiki page [[Macy_Tush|here]].

<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Written by: Damian Munoz (<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">[[DamianMunoz|http://universityinnovation.org/wiki/User:DamianMunoz]]), Sunny Murthy ([[MurthyS|http://universityinnovation.org/wiki/User:MurthyS]]), Josh Jay, Michelle Paradise, Daniel Yim, Alexandra Haller ([[Alexandra Haller|http://universityinnovation.org/wiki/Alexandra_Haller]]) and Robert Shepherd ([[Robert Shepard|http://universityinnovation.org/wiki/Robert_Shepard]]<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">).

Resource:How to get people to come to your events

2017-09-09T04:13:26Z

Hallera:

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">INTRODUCTION'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When you think about a major event, what do you picture? A room full of people, free food, or maybe even games.  To have a successful event you might not need anything that fancy at all. In the following paragraphs we, will go over some key concepts that will aid you in achieving a successful event. These concepts will include information about your audience that will be attending your event. Along with some basic strategies that have been found to be crucial in having a good attendance. Even more into the idea of grabbing people’s attention, we will go into the concept of outreach. A useful idea that allows us to add a personal perspective to any event. Making people feel welcome and special, which is important if you want to have them come back again.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Once you have your audience and your event planned out, you are halfway there. Now the fun can finally begin. Whether you have some planning to finish up or you are ready to go, always have a plan. In our content section, you will read about some helpful hints to create and conduct the event. Touching on the organization, introductions, and more. Making your event one that will be like no other. If you follow these helpful hints, you could be on the track to having a successful event, but if you still want something more, look down at the illustrative backstory. An in-depth story about an event that was a big success. Lead by Macy Tush, a University Innovation Fellow at William Jewell College.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">AUDIENCE'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">For people to attend your event, identifying a potential demographic can lead to a strong attendance. However, this is not always the case when planning for an event. For an event to be successful, you must allow for a variety of people to attend. No matter how big or small the event is, having a diverse audience will allow events such as talks and discussions achieve great success. By opening your event to a wide audience, you are gaining a bigger outreach and greater potential for a successful attendance.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Some important points for an audience are listed as the following:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try to identify a potential demographic of people to reach out to, but don’t be closed minded on who should come.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try and experiment with your audience by inviting a diverse range of people to your event.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Leave a mystery or reward for your audience can lead to greater attendance and publicity to attract a bigger audience in the future.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">STRATEGY'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Please read the general tips on how to strategy effeciently to maximize the success of your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Work with a team to develop measurable goals and expectations.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Lean on your UIF cohort for inspiration and your administration for guidance. It’s harder if you have to do everything alone, so divide the work to suit everybody’s strengths.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to ask for help. Remember that everyone has a view, perspective, and voice to contribute. Be open-minded.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Brainstorming can take time, especially when working in a group. Don’t get discouraged.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use PR as a way to tell people about your event. Try to be mysterious and don’t give everything away or your audience will lose interest if they know everything that is going to happen. Try and do something new to get the wow-factor that will blow people away.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use incentives to get people to come, such as having a personal touch to your invite and making people feel important/heard.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to fail. Learn from past experiences and failures to prototype what works best for your campus. Find out what works.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Understand the diversity of students when deciding on the best way to have your event. Scale your audience accordingly to fit your goals. One easy way to start a conversation is to keep it simple, small, and informal.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Reach out to students, but don’t waste their time. You need to earn their respect. Sit down with them and show purpose and initiative in your goals.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t do the same thing twice the same way. You lose a sense of awe this way.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Keep contact with people that have shown up to past events. This way, they can help market promotion for you. Consider even sending a thank-you note or a physical takeaway to commemorate your event. Give people a sense of pride.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t let people leave your event empty-handed because they are coming to your event for a reason.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Remember that what you put into the event is what you get out of it.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">CONTENT'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Tips for creating an event…

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">The organization is key! Plan out how you would like the event to run prior to it happening. Make sure any tools that will be needed are available and ready for use.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduce yourself and the other members in your cohort.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Give a background to what UIF is and the intentions of the group.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure the audience understands your mission/goal for the event. ''(Example: Identify issues around campus)''
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure when addressing an issue you brainstorm solutions. This will prevent people from just complaining.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Know your setting; if the event is casual, there should not be a long PowerPoint presentation.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Get people into groups! By making diverse groups students have the opportunity to interact with individuals that they are unfamiliar with.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Value ''everyone''. Each person brings a unique view to the table.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Overall it is important to have a fun event that is interesting and interactive. Nobody wants to come to an event that seems like another lecture. Also understand that incentives such as T-Shirts, School apparel, and even free food are great ways to ensure a decent turnout. The value of the information or the achievement of a certain goal has a value, do not be afraid to spend some money.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">OUTREACH'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When organizing an event, effective outreach is essential in ensuring strong attendance. Utilizing traditional advertising strategies such as posters and university communications can yield successful results. However, to further engage the potential audience, a more personal approach is recommended. Personalizing the invitation and reaching out to the potential attendees face to face is a useful tactic to ensure high event turnout. Doing so adds a personal touch to the invitation and makes the potential participant feel that their unique opinion and perspective is valued. Also, when inviting individuals to the event, the exact details of the event can be left a mystery. This will create a sense of intrigue and curiosity that will entice the individual to attend.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">After the Fact'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Looking back and evaluating the event may seem like a pointless step in a guide to get people to come to your events, but it’s probably the opposite. Macy describes the event that she put on as an experiment, and the results of this particular experiment far exceeded her expectations. So like any good scientist Macy evaluated her results to understand how they could be used in the future. She particularly learned the importance of hearing from a wide variety of people and that some amount of mystery draws people to attend. She can now use these insights as she makes plans in the future.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Once the event takes place, hopefully with good attendance, take time to evaluate it and ask yourself a few questions such as the following:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What was the best part about the event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Why did people want to come to this event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What did I learn from this that can be used in the future?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What ideas do I have now to improve on this event?

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">ILLUSTRATIVE BACKSTORY'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">This information was gathered by interviewing  Macy Tush, a current University Innovation Fellow at William Jewell College. She led a team and selected 20 unique individuals to attend an event at a local pub. Each person was personally invited using a business card with just a time and place to create mystery. The event brought together twenty people, who may not have interacted outside of that event, to voice their opinions and collaborate to come up with solutions to their university's problems. The event had 100% attendance, and the UIF team were happily surprised with the number of problems identified and the quality of solutions proposed. Macy and her team created a movement at her school that elevated UIF on her campus amongst students and faculty.  The students who attended were given shirts with a popular joke on it that only William Jewell College students and faculty would understand, which spread awareness about the event and created an outpour of interest in UIF. Seven of the original twenty people who were invited and given a voice at Macy's event ended up being so passionate about making a change they joined UIF in the following semester! This is just one of many examples of UIF cohorts adapting and creating unique events to make a change.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">We would sincerely like to thank Macy Tush for giving both her time and insight on this guide!

<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Written by: Damian Munoz (<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">[[DamianMunoz|http://universityinnovation.org/wiki/User:DamianMunoz]]), Sunny Murthy ([[MurthyS|http://universityinnovation.org/wiki/User:MurthyS]]), Josh Jay, Michelle Paradise, Daniel Yim, Alexandra Haller ([[Alexandra Haller|http://universityinnovation.org/wiki/Alexandra_Haller]]) and Robert Shepherd ([[Robert Shepard|http://universityinnovation.org/wiki/Robert_Shepard]]<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">).

Resource:How to get people to come to your events

2017-09-09T04:11:38Z

Hallera:

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">INTRODUCTION'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When you think about a major event, what do you picture? A room full of people, free food, or maybe even games.  To have a successful event you might not need anything that fancy at all. In the following paragraphs we, will go over some key concepts that will aid you in achieving a successful event. These concepts will include information about your audience that will be attending your event. Along with some basic strategies that have been found to be crucial in having a good attendance. Even more into the idea of grabbing people’s attention, we will go into the concept of outreach. A useful idea that allows us to add a personal perspective to any event. Making people feel welcome and special, which is important if you want to have them come back again.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Once you have your audience and your event planned out, you are halfway there. Now the fun can finally begin. Whether you have some planning to finish up or you are ready to go, always have a plan. In our content section, you will read about some helpful hints to create and conduct the event. Touching on the organization, introductions, and more. Making your event one that will be like no other. If you follow these helpful hints, you could be on the track to having a successful event, but if you still want something more, look down at the illustrative backstory. An in-depth story about an event that was a big success. Lead by Macy Tush, a University Innovation Fellow at William Jewell College.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">AUDIENCE'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">For people to attend your event, identifying a potential demographic can lead to a strong attendance. However, this is not always the case when planning for an event. For an event to be successful, you must allow for a variety of people to attend. No matter how big or small the event is, having a diverse audience will allow events such as talks and discussions achieve great success. By opening your event to a wide audience, you are gaining a bigger outreach and greater potential for a successful attendance.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Some important points for an audience are listed as the following:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try to identify a potential demographic of people to reach out to, but don’t be closed minded on who should come.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try and experiment with your audience by inviting a diverse range of people to your event.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Leave a mystery or reward for your audience can lead to greater attendance and publicity to attract a bigger audience in the future.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">STRATEGY'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Please read the general tips on how to strategy effeciently to maximize the success of your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Work with a team to develop measurable goals and expectations.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Lean on your UIF cohort for inspiration and your administration for guidance. It’s harder if you have to do everything alone, so divide the work to suit everybody’s strengths.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to ask for help. Remember that everyone has a view, perspective, and voice to contribute. Be open-minded.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Brainstorming can take time, especially when working in a group. Don’t get discouraged.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use PR as a way to tell people about your event. Try to be mysterious and don’t give everything away or your audience will lose interest if they know everything that is going to happen. Try and do something new to get the wow-factor that will blow people away.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use incentives to get people to come, such as having a personal touch to your invite and making people feel important/heard.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to fail. Learn from past experiences and failures to prototype what works best for your campus. Find out what works.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Understand the diversity of students when deciding on the best way to have your event. Scale your audience accordingly to fit your goals. One easy way to start a conversation is to keep it simple, small, and informal.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Reach out to students, but don’t waste their time. You need to earn their respect. Sit down with them and show purpose and initiative in your goals.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t do the same thing twice the same way. You lose a sense of awe this way.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Keep contact with people that have shown up to past events. This way, they can help market promotion for you. Consider even sending a thank-you note or a physical takeaway to commemorate your event. Give people a sense of pride.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t let people leave your event empty-handed because they are coming to your event for a reason.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Remember that what you put into the event is what you get out of it.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">CONTENT'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Tips for creating an event…

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">The organization is key! Plan out how you would like the event to run prior to it happening. Make sure any tools that will be needed are available and ready for use.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduce yourself and the other members in your cohort.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Give a background to what UIF is and the intentions of the group.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure the audience understands your mission/goal for the event. ''(Example: Identify issues around campus)''
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure when addressing an issue you brainstorm solutions. This will prevent people from just complaining.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Know your setting; if the event is casual, there should not be a long PowerPoint presentation.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Get people into groups! By making diverse groups students have the opportunity to interact with individuals that they are unfamiliar with.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Value ''everyone''. Each person brings a unique view to the table.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Overall it is important to have a fun event that is interesting and interactive. Nobody wants to come to an event that seems like another lecture. Also understand that incentives such as T-Shirts, School apparel, and even free food are great ways to ensure a decent turnout. The value of the information or the achievement of a certain goal has a value, do not be afraid to spend some money.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">OUTREACH'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When organizing an event, effective outreach is essential in ensuring strong attendance. Utilizing traditional advertising strategies such as posters and university communications can yield successful results. However, to further engage the potential audience, a more personal approach is recommended. Personalizing the invitation and reaching out to the potential attendees face to face is a useful tactic to ensure high event turnout. Doing so adds a personal touch to the invitation and makes the potential participant feel that their unique opinion and perspective is valued. Also, when inviting individuals to the event, the exact details of the event can be left a mystery. This will create a sense of intrigue and curiosity that will entice the individual to attend.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">AFTER THE FACT'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Looking back and evaluating the event may seem like a pointless step in a guide to get people to come to your events, but it’s probably the opposite. Macy describes the event that she put on as an experiment, and the results of this particular experiment far exceeded her expectations. So like any good scientist Macy evaluated her results to understand how they could be used in the future. She particularly learned the importance of hearing from a wide variety of people and that some amount of mystery draws people to attend. She can now use these insights as she makes plans in the future.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Once the event takes place, hopefully with good attendance, take time to evaluate it and ask yourself a few questions such as the following:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What was the best part about the event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Why did people want to come to this event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What did I learn from this that can be used in the future?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What ideas do I have now to improve on this event?

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">ILLUSTRATIVE BACKSTORY'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">This information was gathered by interviewing  Macy Tush, a current University Innovation Fellow at William Jewell College. She led a team and selected 20 unique individuals to attend an event at a local pub. Each person was personally invited using a business card with just a time and place to create mystery. The event brought together twenty people, who may not have interacted outside of that event, to voice their opinions and collaborate to come up with solutions to their university's problems. The event had 100% attendance, and the UIF team were happily surprised with the number of problems identified and the quality of solutions proposed. Macy and her team created a movement at her school that elevated UIF on her campus amongst students and faculty.  The students who attended were given shirts with a popular joke on it that only William Jewell College students and faculty would understand, which spread awareness about the event and created an outpour of interest in UIF. Seven of the original twenty people who were invited and given a voice at Macy's event ended up being so passionate about making a change they joined UIF in the following semester! This is just one of many examples of UIF cohorts adapting and creating unique events to make a change.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">We would sincerely like to thank Macy Tush for giving both her time and insight on this guide!

<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Written by: Damian Munoz (<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">[[DamianMunoz|http://universityinnovation.org/wiki/User:DamianMunoz]]), Sunny Murthy ([[MurthyS|http://universityinnovation.org/wiki/User:MurthyS]]), Josh Jay, Michelle Paradise, Daniel Yim, Alexandra Haller ([[Alexandra Haller|http://universityinnovation.org/wiki/Alexandra_Haller]]) and Robert Shepherd ([[Robert Shepard|http://universityinnovation.org/wiki/Robert_Shepard]]<span style="font-size: 11pt; font-family: Arial; background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">).

Resource:How to get people to come to your events

2017-09-09T04:10:47Z

Hallera:

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">INTRODUCTION'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When you think about a major event, what do you picture? A room full of people, free food, or maybe even games.  To have a successful event you might not need anything that fancy at all. In the following paragraphs we, will go over some key concepts that will aid you in achieving a successful event. These concepts will include information about your audience that will be attending your event. Along with some basic strategies that have been found to be crucial in having a good attendance. Even more into the idea of grabbing people’s attention, we will go into the concept of outreach. A useful idea that allows us to add a personal perspective to any event. Making people feel welcome and special, which is important if you want to have them come back again.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Once you have your audience and your event planned out, you are halfway there. Now the fun can finally begin. Whether you have some planning to finish up or you are ready to go, always have a plan. In our content section, you will read about some helpful hints to create and conduct the event. Touching on the organization, introductions, and more. Making your event one that will be like no other. If you follow these helpful hints, you could be on the track to having a successful event, but if you still want something more, look down at the illustrative backstory. An in-depth story about an event that was a big success. Lead by Macy Tush, a University Innovation Fellow at William Jewell College.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">AUDIENCE'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">For people to attend your event, identifying a potential demographic can lead to a strong attendance. However, this is not always the case when planning for an event. For an event to be successful, you must allow for a variety of people to attend. No matter how big or small the event is, having a diverse audience will allow events such as talks and discussions achieve great success. By opening your event to a wide audience, you are gaining a bigger outreach and greater potential for a successful attendance.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Some important points for an audience are listed as the following:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try to identify a potential demographic of people to reach out to, but don’t be closed minded on who should come.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try and experiment with your audience by inviting a diverse range of people to your event.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Leave a mystery or reward for your audience can lead to greater attendance and publicity to attract a bigger audience in the future.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">STRATEGY'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Please read the general tips on how to strategy effeciently to maximize the success of your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Work with a team to develop measurable goals and expectations.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Lean on your UIF cohort for inspiration and your administration for guidance. It’s harder if you have to do everything alone, so divide the work to suit everybody’s strengths.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to ask for help. Remember that everyone has a view, perspective, and voice to contribute. Be open-minded.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Brainstorming can take time, especially when working in a group. Don’t get discouraged.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use PR as a way to tell people about your event. Try to be mysterious and don’t give everything away or your audience will lose interest if they know everything that is going to happen. Try and do something new to get the wow-factor that will blow people away.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use incentives to get people to come, such as having a personal touch to your invite and making people feel important/heard.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to fail. Learn from past experiences and failures to prototype what works best for your campus. Find out what works.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Understand the diversity of students when deciding on the best way to have your event. Scale your audience accordingly to fit your goals. One easy way to start a conversation is to keep it simple, small, and informal.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Reach out to students, but don’t waste their time. You need to earn their respect. Sit down with them and show purpose and initiative in your goals.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t do the same thing twice the same way. You lose a sense of awe this way.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Keep contact with people that have shown up to past events. This way, they can help market promotion for you. Consider even sending a thank-you note or a physical takeaway to commemorate your event. Give people a sense of pride.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t let people leave your event empty-handed because they are coming to your event for a reason.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Remember that what you put into the event is what you get out of it.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">CONTENT'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Tips for creating an event…

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">The organization is key! Plan out how you would like the event to run prior to it happening. Make sure any tools that will be needed are available and ready for use.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduce yourself and the other members in your cohort.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Give a background to what UIF is and the intentions of the group.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure the audience understands your mission/goal for the event. ''(Example: Identify issues around campus)''
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure when addressing an issue you brainstorm solutions. This will prevent people from just complaining.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Know your setting; if the event is casual, there should not be a long PowerPoint presentation.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Get people into groups! By making diverse groups students have the opportunity to interact with individuals that they are unfamiliar with.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Value ''everyone''. Each person brings a unique view to the table.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Overall it is important to have a fun event that is interesting and interactive. Nobody wants to come to an event that seems like another lecture. Also understand that incentives such as T-Shirts, School apparel, and even free food are great ways to ensure a decent turnout. The value of the information or the achievement of a certain goal has a value, do not be afraid to spend some money.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">OUTREACH'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When organizing an event, effective outreach is essential in ensuring strong attendance. Utilizing traditional advertising strategies such as posters and university communications can yield successful results. However, to further engage the potential audience, a more personal approach is recommended. Personalizing the invitation and reaching out to the potential attendees face to face is a useful tactic to ensure high event turnout. Doing so adds a personal touch to the invitation and makes the potential participant feel that their unique opinion and perspective is valued. Also, when inviting individuals to the event, the exact details of the event can be left a mystery. This will create a sense of intrigue and curiosity that will entice the individual to attend.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">AFTER THE FACT

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Looking back and evaluating the event may seem like a pointless step in a guide to get people to come to your events, but it’s probably the opposite. Macy describes the event that she put on as an experiment, and the results of this particular experiment far exceeded her expectations. So like any good scientist Macy evaluated her results to understand how they could be used in the future. She particularly learned the importance of hearing from a wide variety of people and that some amount of mystery draws people to attend. She can now use these insights as she makes plans in the future.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Once the event takes place, hopefully with good attendance, take time to evaluate it and ask yourself a few questions such as the following:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What was the best part about the event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Why did people want to come to this event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What did I learn from this that can be used in the future?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What ideas do I have now to improve on this event?

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">ILLUSTRATIVE BACKSTORY

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">This information was gathered by interviewing  Macy Tush, a current University Innovation Fellow at William Jewell College. She led a team and selected 20 unique individuals to attend an event at a local pub. Each person was personally invited using a business card with just a time and place to create mystery. The event brought together twenty people, who may not have interacted outside of that event, to voice their opinions and collaborate to come up with solutions to their university's problems. The event had 100% attendance, and the UIF team were happily surprised with the number of problems identified and the quality of solutions proposed. Macy and her team created a movement at her school that elevated UIF on her campus amongst students and faculty.  The students who attended were given shirts with a popular joke on it that only William Jewell College students and faculty would understand, which spread awareness about the event and created an outpour of interest in UIF. Seven of the original twenty people who were invited and given a voice at Macy's event ended up being so passionate about making a change they joined UIF in the following semester! This is just one of many examples of UIF cohorts adapting and creating unique events to make a change.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">We would sincerely like to thank Macy Tush for giving both her time and insight on this guide!

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Written by: Damian Munoz ([[DamianMunoz|http://universityinnovation.org/wiki/User:DamianMunoz]]), Sunny Murthy ([[MurthyS|http://universityinnovation.org/wiki/User:MurthyS]]), Josh Jay, Michelle Paradise, Daniel Yim, Alexandra Haller ([[Alexandra Haller|http://universityinnovation.org/wiki/Alexandra_Haller]]) and Robert Shepherd ([[Robert Shepard|http://universityinnovation.org/wiki/Robert_Shepard]]).

Resource:How to get people to come to your events

2017-09-09T04:10:01Z

Hallera: Created page with "= ''<span style="color:..."

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">INTRODUCTION'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When you think about a major event, what do you picture? A room full of people, free food, or maybe even games.  To have a successful event you might not need anything that fancy at all. In the following paragraphs we, will go over some key concepts that will aid you in achieving a successful event. These concepts will include information about your audience that will be attending your event. Along with some basic strategies that have been found to be crucial in having a good attendance. Even more into the idea of grabbing people’s attention, we will go into the concept of outreach. A useful idea that allows us to add a personal perspective to any event. Making people feel welcome and special, which is important if you want to have them come back again.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Once you have your audience and your event planned out, you are halfway there. Now the fun can finally begin. Whether you have some planning to finish up or you are ready to go, always have a plan. In our content section, you will read about some helpful hints to create and conduct the event. Touching on the organization, introductions, and more. Making your event one that will be like no other. If you follow these helpful hints, you could be on the track to having a successful event, but if you still want something more, look down at the illustrative backstory. An in-depth story about an event that was a big success. Lead by Macy Tush, a University Innovation Fellow at William Jewell College.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">AUDIENCE'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">For people to attend your event, identifying a potential demographic can lead to a strong attendance. However, this is not always the case when planning for an event. For an event to be successful, you must allow for a variety of people to attend. No matter how big or small the event is, having a diverse audience will allow events such as talks and discussions achieve great success. By opening your event to a wide audience, you are gaining a bigger outreach and greater potential for a successful attendance.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Some important points for an audience are listed as the following:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try to identify a potential demographic of people to reach out to, but don’t be closed minded on who should come.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Try and experiment with your audience by inviting a diverse range of people to your event.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Leave a mystery or reward for your audience can lead to greater attendance and publicity to attract a bigger audience in the future.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">STRATEGY'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Please read the general tips on how to strategy effeciently to maximize the success of your event:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Work with a team to develop measurable goals and expectations.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Lean on your UIF cohort for inspiration and your administration for guidance. It’s harder if you have to do everything alone, so divide the work to suit everybody’s strengths.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to ask for help. Remember that everyone has a view, perspective, and voice to contribute. Be open-minded.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Brainstorming can take time, especially when working in a group. Don’t get discouraged.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use PR as a way to tell people about your event. Try to be mysterious and don’t give everything away or your audience will lose interest if they know everything that is going to happen. Try and do something new to get the wow-factor that will blow people away.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Use incentives to get people to come, such as having a personal touch to your invite and making people feel important/heard.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t be afraid to fail. Learn from past experiences and failures to prototype what works best for your campus. Find out what works.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Understand the diversity of students when deciding on the best way to have your event. Scale your audience accordingly to fit your goals. One easy way to start a conversation is to keep it simple, small, and informal.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Reach out to students, but don’t waste their time. You need to earn their respect. Sit down with them and show purpose and initiative in your goals.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t do the same thing twice the same way. You lose a sense of awe this way.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Keep contact with people that have shown up to past events. This way, they can help market promotion for you. Consider even sending a thank-you note or a physical takeaway to commemorate your event. Give people a sense of pride.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Don’t let people leave your event empty-handed because they are coming to your event for a reason.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Remember that what you put into the event is what you get out of it.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">CONTENT'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Tips for creating an event…

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">The organization is key! Plan out how you would like the event to run prior to it happening. Make sure any tools that will be needed are available and ready for use.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Introduce yourself and the other members in your cohort.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Give a background to what UIF is and the intentions of the group.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure the audience understands your mission/goal for the event. ''(Example: Identify issues around campus)''
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Make sure when addressing an issue you brainstorm solutions. This will prevent people from just complaining.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Know your setting; if the event is casual, there should not be a long PowerPoint presentation.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Get people into groups! By making diverse groups students have the opportunity to interact with individuals that they are unfamiliar with.
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Value ''everyone''. Each person brings a unique view to the table.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Overall it is important to have a fun event that is interesting and interactive. Nobody wants to come to an event that seems like another lecture. Also understand that incentives such as T-Shirts, School apparel, and even free food are great ways to ensure a decent turnout. The value of the information or the achievement of a certain goal has a value, do not be afraid to spend some money.

= ''<span style="color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">OUTREACH'' =

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When organizing an event, effective outreach is essential in ensuring strong attendance. Utilizing traditional advertising strategies such as posters and university communications can yield successful results. However, to further engage the potential audience, a more personal approach is recommended. Personalizing the invitation and reaching out to the potential attendees face to face is a useful tactic to ensure high event turnout. Doing so adds a personal touch to the invitation and makes the potential participant feel that their unique opinion and perspective is valued. Also, when inviting individuals to the event, the exact details of the event can be left a mystery. This will create a sense of intrigue and curiosity that will entice the individual to attend.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">AFTER THE FACT

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Looking back and evaluating the event may seem like a pointless step in a guide to get people to come to your events, but it’s probably the opposite. Macy describes the event that she put on as an experiment, and the results of this particular experiment far exceeded her expectations. So like any good scientist Macy evaluated her results to understand how they could be used in the future. She particularly learned the importance of hearing from a wide variety of people and that some amount of mystery draws people to attend. She can now use these insights as she makes plans in the future.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Once the event takes place, hopefully with good attendance, take time to evaluate it and ask yourself a few questions such as the following:

*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What was the best part about the event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Why did people want to come to this event?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What did I learn from this that can be used in the future?
*<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">What ideas do I have now to improve on this event?

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">ILLUSTRATIVE BACKSTORY

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">This information was gathered by interviewing  Macy Tush, a current University Innovation Fellow at William Jewell College. She led a team and selected 20 unique individuals to attend an event at a local pub. Each person was personally invited using a business card with just a time and place to create mystery. The event brought together twenty people, who may not have interacted outside of that event, to voice their opinions and collaborate to come up with solutions to their university's problems. The event had 100% attendance, and the UIF team were happily surprised with the number of problems identified and the quality of solutions proposed. Macy and her team created a movement at her school that elevated UIF on her campus amongst students and faculty.  The students who attended were given shirts with a popular joke on it that only William Jewell College students and faculty would understand, which spread awareness about the event and created an outpour of interest in UIF. Seven of the original twenty people who were invited and given a voice at Macy's event ended up being so passionate about making a change they joined UIF in the following semester! This is just one of many examples of UIF cohorts adapting and creating unique events to make a change.

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">We would sincerely like to thank Macy Tush for giving both her time and insight on this guide!

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">

<span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Written by: Damian Munoz ([[DamianMunoz|http://universityinnovation.org/wiki/User:DamianMunoz]]), Sunny Murthy ([[MurthyS|http://universityinnovation.org/wiki/User:MurthyS]]), Josh Jay, Michelle Paradise, Daniel Yim, Alexandra Haller ([[Alexandra Haller|http://universityinnovation.org/wiki/Alexandra_Haller]]) and Robert Shepherd ([[Robert Shepard|http://universityinnovation.org/wiki/Robert_Shepard]]).

Fellow:Alexandra Haller

2017-09-09T03:17:05Z

Hallera: Created page with "Alexandra “Alessa” Haller is a University Innovation Fellow and an undergraduate student at Susquehanna University (SU) in Selinsgrove,Pennsylvania, File:AlexandraH..."

Alexandra “Alessa” Haller is a University Innovation Fellow and an undergraduate student at Susquehanna University (SU) in Selinsgrove,Pennsylvania, [[File:AlexandraHallerprofilepicture.jpg|thumb]]studying International Studies (with an emphasis in Diplomacy), Economics (with an emphasis in Global Economy and Financial Markets), and German.

At SU, Alexandra is a known work-aholic. Three majors weren’t enough to keep her busy. She has four on-campus jobs and three leadership positions. She works in the Admissions Office as a Recruiting Counselor’s Assistant. She is a Community Assistant (a Resident Assistant for Independent-living), a German tutor for the Modern Languages Department, and a Student Driver for the Health Center. She is a sister of Kappa Delta Sorority and serves as the Ritual Chair for the chapter and as the Vice President of Finance on the Panhellenic Executive Council. She is also the Vice President of Omicron Delta Kappa, the national leadership honors society for juniors and seniors. As can be seen, Alexandra likes to keep busy. She’s a coffee enthusiast and fitness fanatic.

Alexandra also has a knack for cultures. English isn’t her first language. Born in Köln, Germany, she emigrated to the United States when she was young and has lived in the Washington, D.C. area ever since. She has studied French and Spanish, and will be studying for a semester in Seville, Spain soon. In the past summer, Alexandra spent three months in Italy as an Au Pair to teach English and learn about the Italian culture. She loves food, good discussion, and learning about culture-shocks. Alexandra aspires to travel for work and possibly take the Foreign Service Exam to become a Diplomat in the near future.

Nevertheless, at any given time, you can find Alexandra laughing and conversing with faculty and friends. Excellent communication is what she values the most. She hopes to better strengthen the communication between students and the administration on campus to improve the atmosphere at her university.

[[Category:Student Contributor|Student_Contributor]]

File:AlexandraHallerprofilepicture.jpg

2017-09-09T03:09:26Z

Hallera: Profile Picture

Profile Picture

File:Profile picture, Haller.jpeg

2017-09-09T03:07:26Z

Hallera: Profile picture.

Profile picture.